Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership “creates a powerful and persuasive product offer for brand custodians, retailers and campaign managers, giving them an unrivalled opportunity to enhance relationships with customers and prospects,” says Mark Bartlett, managing director of Signbox.
- Next iPhone to get NFC upgrade?
- “Highly interested” Canadians ready for mobile payments
- Ant Financial valued at US$45bn
- ING adds biometrics to mobile banking app payments
- 38% of Americans back biometrics