Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership “creates a powerful and persuasive product offer for brand custodians, retailers and campaign managers, giving them an unrivalled opportunity to enhance relationships with customers and prospects,” says Mark Bartlett, managing director of Signbox.
- TfL tests NFC for London Underground ticket payments
- SIMalliance reports 159% growth in NFC SIM shipments
- Bank develops NFC suit that lets customers pay by swiping a sleeve
- PayPal takes another look at NFC
- NFC Forum updates specs with support for pairing at a distance