Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership “creates a powerful and persuasive product offer for brand custodians, retailers and campaign managers, giving them an unrivalled opportunity to enhance relationships with customers and prospects,” says Mark Bartlett, managing director of Signbox.
- Samsung adds biometrics to mobile transactions
- Kohl’s to allow checkouts from mobile app
- Glacéau Smartwater sends tips to Londoners using BLE beacons
- Contactless POS transactions nearing $500bn
- Valencia commuters to test NFC wristbands for public transport