Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership “creates a powerful and persuasive product offer for brand custodians, retailers and campaign managers, giving them an unrivalled opportunity to enhance relationships with customers and prospects,” says Mark Bartlett, managing director of Signbox.
- Discover to add support for Apple Pay
- PayPal begins piloting NFC and records 40% growth in mobile payments
- M-Pesa and MTN Mobile Money join up
- Starbucks processes 8m mobile payments every week
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