Public transportation users in the French city of Strasbourg are being invited by local transit operator CTS to take part in an NFC ticketing pilot. The trial will begin in June 2013.
- HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada
- NXP CEO: NFC secure elements will continue to see strong demand
- Vodafone Italia pilots smart shopping posters
- Pepsi tests NFC for shopper marketing
- Interest in mobile payments grows