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News in brief

USPS offers NFC discounts

News in brief

The US Postal Service is offering marketers a 2% discount if they incorporate NFC, 2D barcodes or augmented reality in their direct mail campaigns between August 1 and September 30, reports Direct Marketing News. On the topic of NFC, VP of new products and innovation Gary Reblin said: “Market penetration may take some time, but it’s a natural fit, with the way consumers interact with their mobile phones and direct mail.”

Filed by Email Karl Dyer nfcworld.com Published • Last updated 29 July 2013, 13:06

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