Thursday 26 November 2015 | RSS


    Marvel promotes Thor with NFC tables

    Cafe tables promote the Thor movie

    CAPTIVE AUDIENCE: Diners can tap their table with an NFC phone to see a movie trailer

    Marvel Studios’ latest blockbuster has been promoted in France via NFC posters placed below the surface of glass-topped dining tables in participating cafes and restaurants.

    Diners who tapped an NFC phone to any of the 5,000 posters could download a mobile app to enter a competition to win free tickets to Thor: The Dark World, see the film’s trailer and share an update on Facebook or Twitter.

    The campaign was delivered by Insert using its recently acquired Mediatables out-of-home advertising network.

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