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News in brief

Waitrose tests iBeacons

News in brief

Upmarket UK supermarket chain Waitrose is working on a new app that will use Bluetooth LE beacons to welcome customers to its stores and push promotional messages to shoppers. A mobile payments app to replace Waitrose’s existing QuickCheck self-scanning service is also under development, along with a barcode scanning option that would allow customers to read reviews and get more information about individual items.

Filed by Email Rian Boden Published • Last updated 7 May 2014, 11:54

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