New York-based drugstore chain Duane Reade has upgraded its iPhone app to include support for iBeacons and ten of its 240 New York stores have been equipped with Bluetooth LE beacons in a bid to “foster greater customer engagement.”
“The inclusion of this technology to the Duane Reade app adds features such as lock screen notifications when initially approaching a select Duane Reade store location, coupon offers based on historical data and product reviews for timely content at the point-of-decision,” the Walgreens-owned chain says.
The new app also features an in-store mode that provides customers with quick access to their Balance Rewards loyalty program barcode, a paperless coupons scorecard that indicates the total number of coupons clipped and the savings associated with each, a floor map that displays a bird’s eye view of the store, plus a product locator that plots the location of an item on an in-store map.
Customers can also use the app to scan the barcode on individual items in the store to obtain detailed information on the product.
“The Duane Reade app plays an integral role in our omni-channel customer engagement strategy,” says Walgreens’ Calvin Peters. “It is incredibly important for Duane Reade to be where our customers are, including on their smart mobile devices.”