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News in brief

JD Sports adds BLE beacons

News in brief

UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”

Filed by Email Sarah Clark nfcworld.com Published • Last updated 2 September 2014, 11:14

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