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    News in brief

    Indian shopping malls to pilot iBeacon

    News in brief

    Mobile marketing and advertising platform BeaconStream is to pilot iBeacon technology in malls in Bengaluru and Chennai, India, within the next three weeks, The Hindu reports. “If a customer visits a mall, the beacon will alert about the proximity and the particular brand can send offers or run a immediate marketing campaign to convert that footfall into sales,” says CTO Gautam Mandewalker.

    Filed by Email Rian Boden Published • Last updated 2 December 2014, 14:50

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