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    News in brief

    Digital wallet engagement revealed

    News in brief

    Three in 10 fully engaged US customers used their digital wallet every time or almost every time they could in the past 30 days, compared to 12% of indifferent customers and 2% of actively disengaged customers, research from Gallup finds. “Apple Passbook users who are fully engaged (96%) say they are very likely to start using Apple Pay in the next 12 months,” the research reveals. “Users who are fully engaged with a competing digital wallet are very unlikely to switch to Apple Pay.”

    Filed by Email Rian Boden nfcworld.com Published • Last updated 9 July 2015, 14:58

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