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    News in brief

    InMobi unveils Miip payment platform

    News in brief

    Indian advertising platform InMobi has unveiled Miip, a platform that can be integrated into mobile apps to allow users to make payments through buy buttons on product ads. The company has partnered with “several partners” to pilot the platform, including Amazon and India’s largest mobile wallet provider Paytm. “Miip will be available for all customers over the next few months,” InMobi says.

    Filed by Email Rian Boden Published • Last updated 10 August 2015, 12:44

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