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    News in brief

    Rite Aid deploys 4,500 Bluetooth beacons

    News in brief

    US pharmacy chain Rite Aid has deployed more than 4,500 Bluetooth Low Energy (BLE) beacons across its US stores to send personalised messages to its customers. “This is the largest retail deployment to date,” says beacon provider inMarket. “The proximity program will also be integrated with Rite Aid’s own app.”

    Filed by Email Rian Boden Published • Last updated 20 January 2016, 13:08

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