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    News in brief

    3bn loyalty cards will move to mobile by 2020

    News in brief

    More than 3bn loyalty cards will operate as mobile-only or will be integrated into mobile apps by 2020, up from 1.4bn last year, Juniper Research predicts. “Brands and retailers are increasingly responding to consumer demand for mobile integration, with many now offering customers the opportunity to store their loyalty cards within a dedicated digital wallet,” the research firm says.

    Filed by Email Rian Boden Published • Last updated 9 February 2016, 15:03

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