UK consumers can now make a £2 donation to the Blue Cross animal charity by tapping their contactless card against specially designed jackets worn by dogs. Each jacket houses a PayPal Here contactless terminal, which launched in the UK in August 2015.
“Maverick the border collie, Cherry the lurcher, Ralph the old English sheepdog cross and labradors Rosie and Smudge have shunned the traditional collection tin in favour of a truly 21st century method and now sport contactless card technology in their specially designed jackets,” the charity says.
“Anyone wishing to donate can simply pat and tap the dog to make a donation using their contactless payment card. The simple, lightweight kit means that, for the first time ever, dogs can do their bit.”
A video gives an overview of the Tap Dogs initiative:
“With today’s increasingly cashless society, it made sense to introduce a contactless option to those wishing to give to Blue Cross,” says Tracy Genever, Blue Cross head of education services. “Our fundraising and events activities are so crucial to helping make sure the pets in our care can be healthy and happy.”