United Kingdom

Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities. For the campaign, run by VeriFone... More

Mobile healthcare specialist Gentag and IT systems supplier Advanced Health & Care have announced the worldwide availability of an NFC phone designed to be used for monitoring home visits made by care workers. The Gentag... More

"We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting," says Paul Meadows, the UK leisure company's head of brand. More

Outdoor advertising company Clear Channel has launched 'Human vs Machine', a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC... More

"NFC was revolutionary 10 years ago but I think it just might have passed its sell-by date", the retail giant's Lyndon Lee told attendees at a mobile payments conference in London this week. "We are developing a digital wallet, focusing on marketing and loyalty aspects, but payment may not enter the wallet." More

The new platform allows consumers to charge the cost of small purchases to their mobile phone bill by tapping tags affixed to promotional merchandise, advertising displays, posters and products as well as tags built into key fobs, pens and more. More

"Thousands" of Vodafone UK staff are currently pilot testing the mobile network operator's Vodafone SmartPass mobile payments service at the carrier's campus in Newbury, Berkshire. "This trial builds on the partnership we signed with Visa... More

Venues, or groups of friends, can use the system to choose what music should be played — based on the combined preferences of everyone present at the time. More

The Tap4Offers platform has been installed in 360 of the UK rail operator's carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More

Academics from the School of Computing and Mathematics at Plymouth University have developed an NFC tag platform that allows sellers to promote their property in a more discreet way than the traditional 'for sale' board.... More

Marketing agency Charge has taken to the city streets in north east England to promote "Don't let drink sneak up on you", an alcohol abuse awareness campaign being run by the NHS' Change 4 Life... More

The takeaway pizza chain's new Windows Phone 8 app allows customers to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter. More

Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel's new platform.  More

Interactive sign maker Signbox has chosen Proxama's TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership "creates a powerful and persuasive product offer for brand custodians, retailers and campaign... More

Weve, the joint venture between the three major mobile network operators that is working to bring mobile payments services to market in the UK, has chosen customer interaction specialist The Logic Group as one of... More

Retail technology specialist The Logic Group has partnered with NFC provider Proxama to create an in-store NFC marketing platform for retailers. The platform will enable retailers to distribute vouchers and coupons to shoppers via NFC-enabled... More

"A town and city centre is only vibrant and thriving if people find a reason to go there", Guy Douglas of ATCM says. "NFC is a way of delivering an enhanced town centre offer, which can only be a good thing especially when the high street is hugely challenged by ecommerce." More

BlackBerry has launched an NFC-led campaign in the UK to promote its new BlackBerry Z10 mobile phone. The mobile phone maker has teamed up with NFC specialist Proxama and experiential marketing agency Experience Worldwide to... More

Security guards working for Incentive Lynx Security to protect a 180-acre business park in the South East of England are to use Skillweb's NFC-based SmartTask Attend for Security and Mobile Guarding. The guards will use... More

MasterPass covers in-store and online payments, supports both NFC and QR codes and enables "banks, merchants and partners" to offer their own wallets to consumers. More