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USA

News about the NFC market in USA — trials, pilots, tests and live services.

US merchant groups call for creation of open tokenization standards

August 1st, 2014

Leading merchant groups in the US have come together to call for the creation of an alternative set of open standards for tokenized payments that would be managed by an independent body such as ISO or ANSI — rather than by the payments industry. More

Hilton to let guests unlock their doors with smartphones

July 31st, 2014

Hotel chain Hilton Worldwide has announced a plan to enable guests to use their smartphones as keys at the majority of its properties around the world. “We are developing proprietary technology that is safe and… More

HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada

July 30th, 2014

HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones… More

Pepsi tests NFC for shopper marketing

July 29th, 2014

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”. The pilot at the Pepsi Bottling branch in Burnsville, Minneapolis resulted in a 48% click-through conversion rate, 2.8% engagement rate and 1.34% response rate. A full case study is available here (PDF).

Starbucks now processes six million mobile payments a week

July 28th, 2014

Coffee chain giant Starbucks now has 12 million active users of its mobile app in the US and Canada alone. Customers make six million mobile payments a week — representing more than 15% of all… More

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Festival uses BLE to gain insights into attendee activity

July 23rd, 2014

This year’s Bonnaroo Music and Arts Festival has used Bluetooth Low Energy (BLE) beacons to track how visitors moved around the site so that it can “shape and streamline the festival in the future”. One… More

Target launches image recognition app

July 23rd, 2014

US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon. Shoppers hold their phone over a product to capture its image and are then presented with product information and the ability to add the item to their cart and buy it from Target.

Amazon releases mobile wallet app for Android

July 22nd, 2014

Amazon Wallet, an Android app that lets users store gift cards and loyalty cards on their mobile phone, is now available to download from Google Play and the Amazon Appstore. Amazon Wallet also ships with… More

Four in ten mobile wallet users choose mobile as primary mode of payment

July 21st, 2014

While convincing consumers to make use of a mobile wallet remains an issue for many providers, shoppers that do convert to mobile payments make extensive use of the technology, Nielsen’s Q2 2014 Mobile Wallet Report… More

CU Wallet signs up 65 credit unions for QR mobile payments

July 21st, 2014

CU Wallet, a mobile payments platform developed for US credit unions and majority owned by its cooperative members, has been adopted by 65 credit unions with a combined total of more than seven million customers,… More

Snapchat to add payments?

July 18th, 2014

Messaging app Snapchat has applied to extend its trademark into two classes relating to payments, Techcrunch reports. Trademark #86335306 covers “computer application software for processing electronic payments to and from others that may be downloaded from a global computer network” while trademark #86335307 applies to “electronic transfer of money for others; providing electronic processing of electronic funds transfer, ACH, credit card, debit card, electronic check and electronic, mobile and online payments”.

PayPal offers loyalty rewards

July 18th, 2014

PayPal has introduced a rewards program for “our most active and enthusiastic customers who use PayPal online, in store, or on mobile devices”. PayPal Select, which launched in the US this week, will give frequent users “access to our best offers from leading online retailers” and “dibs to be first in line for the amazing PayPal Customer Service team when they have questions” says PayPal’s Gary Marino.

Clear Channel launches NFC advertising in the US and Canada

July 18th, 2014

Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

Visa Inc abandons digital wallet ambitions, Visa Europe to continue investing

July 17th, 2014

Visa Inc is replacing its V.me digital wallet service with Visa Checkout, a new payment service that enables consumers in the US, Canada and Australia to pay for goods online, on any device, in “just… More

Marriott to deliver rewards to guests via BLE

July 14th, 2014

Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay. The… More

Synchrony invests in LoopPay

July 10th, 2014

Synchrony Financial, formerly GE Capital Retail Finance, has made “a strategic investment” in LoopPay, developer of a mobile phone add-on that lets US consumers make payments at merchants equipped with magnetic stripe card terminals. The amount of the investment has not been disclosed.

Robin raises funds for BLE in the office

July 9th, 2014

Boston startup Robin has closed a US$1.4m seed funding round to expand and develop a solution that uses iBeacons and Bluetooth Low Energy (BLE) to let workers interact with the office space around them. Using the beacons, the Robin mobile app and the company’s dashboard, users can control the workplace and automate tasks such as room booking, heating and lighting control, and locating coworkers.

Restaurant inspectors add QR info

July 8th, 2014

New inspection placards that include QR codes are to be issued by the US city of Pasadena’s Public Health Department for display in restaurants and other food outlets. The placards enable diners to use their smartphone to access the establishment’s database record on the city’s website to view detailed information on its cleanliness rating and other scores.

NFC payments venture Isis to change its name

July 8th, 2014

Isis, the NFC venture set up by US carriers AT&T, Verizon and T-Mobile, is to get a new name. The move is in response to the growing profile of the Isis militant group. “From our… More

Full list of NFC trials, pilots, tests and live services around the world...

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