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USA

News about the NFC market in USA — trials, pilots, tests and live services.

Macy’s unveils mobile payments and customer marketing plans

September 17th, 2014

Macy’s Inc, owner of the Macy’s and Bloomingdale’s department store chains, has unveiled plans to implement a range of new technologies designed to provide an omnichannel shopping service to its customers. The plans include Bluetooth… More

Subway to accept mobile payments in 26,000 US locations

September 17th, 2014

Subway restaurants across the US are to begin accepting NFC mobile payments on 1 October, using new POS terminals that carry branding from mobile network operator-owned commerce venture Softcard. The terminals will enable the 26,000… More

Apple Pay to get 0.15% transaction fee

September 16th, 2014

The kickback from card issuers negotiated by Apple for purchases made via its new Apple Pay mobile payments service amounts to 0.15% of the value of each transaction, the Financial Times reports. The “unprecedented deal” will give Apple “a share of the payments’ economics that rivals such as Google do not get for their services,” the article points out.

No Apple Pay for Walmart, Best Buy

September 16th, 2014

Owners of Apple’s new NFC-enabled smartwatch and iPhones will not be able to make Apple Pay mobile payments in either Walmart or Best Buy, the Wall Street Journal reports. The US retail giants are both members of merchant-led mobile wallet venture MCX which will launch its rival CurrentC wallet next year.

Video demos show how Apple Pay users will make a payment with the iPhone 6

September 11th, 2014

Videos of Apple staff demonstrating how Apple Pay will be used to make payments in stores and for in-app purchases have now been made available, providing further details of how the new mobile payments service… More

Discover in talks on Apple Pay support

September 10th, 2014

“We are in discussions with Apple to add Discover cards to Apple Pay in the future,” a representative of the US payment network has revealed on Twitter. Visa, MasterCard and American Express have already signed up to enable mobile payments on Apple’s new NFC devices.

MasterCard launches MDES token platform for mobile payments

September 10th, 2014

MasterCard has announced US availability of a token platform that enables card issuers to store tokenized versions of their customers’ card details on Apple’s new NFC devices as well as NFC phones and tablets from… More

Visa launches token service to support Apple Pay and more

September 10th, 2014

Visa Token Service, the payment network’s new platform that enables card account numbers to be replaced with digital tokens that ensure the cardholder’s actual card number is never shared with merchants, is now live and… More

Twitter adds Buy button

September 8th, 2014

“Today we are beginning to test a new way for you to discover and buy products on Twitter,” group product manager Tarun Jain has announced in a blog post. “For a small percentage of US users (that will grow over time), some Tweets from our test partners will feature a ‘Buy’ button, letting you buy directly from the Tweet.”

Apple to use tokenization for mobile payments?

September 8th, 2014

“Apple will be utilizing near field communication (NFC) technology and tokenization technology in the new iPhone 6 and iWatch as a part of its payments initiative,” reports Bank Innovation, citing “sources close to Apple and with knowledge of Apple’s plans for its new smartphone”. Bloomingdale’s may also be a launch partner for the service, the report adds.

Rumoured Apple retail partner list grows

September 8th, 2014

The list of retailers that look set to accept Apple’s new mobile payments service now includes CVS and Walgreens according to Re/Code and Disney, according to 9to5Mac, which adds that Apple is installing additional Gimbal Series 20 Bluetooth beacons in its stores. Also expected to support Apple mobile payments, according to earlier reports, are Nordstrom, Macy’s and McDonalds with the launch date most likely to be 15 September.

Starbucks to expand mobile payments

September 5th, 2014

Coffee giant Starbucks is to use its digital payments expertise and online presence to introduce a range of new formats and services, the company says, beginning with the introduction of mobile ordering at its first Express outlet in New York in early 2015. Other opportunities being explored include “at-home coffee purchases”, “expedited merchandise” and “subscriptions for take-home or home delivery.”

Apple cuts deals with card issuers?

September 5th, 2014

Apple will be getting special rates from five US card issuers on mobile payments made by its device users, according to well-connected payments advisor Tom Noyes, and customers will use a combination of Bluetooth Low Energy (BLE), NFC and Touch ID to make payments in stores. “Apple wanted to launch the payment product with BLE (not NFC) but existing payment networks didn’t want to cause merchant chaos in fragmentation of acceptance infrastructure,” he says.

Pepsi NFC case study now available

September 4th, 2014

A case study that details an NFC-based shopper marketing service tested by soft drinks giant Pepsi is now available to download free of charge from the NFC World+ Knowledge Centre. The study, produced by solution provider Rehrig Pacific, explains how the Pepsi Frozen Faceoff promotion worked, the challenges that were overcome and details the results of the campaign.

Graceland uses Bluetooth beacons to guide Elvis fans

September 4th, 2014

Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to… More

Retailer-owned payments venture MCX unveils CurrentC brand

September 3rd, 2014

Merchant Customer Exchange (MCX), the mobile payments venture co-owned by US retail chains with collective revenues of more than US$1 trillion annually, has announced that its payments, loyalty and offers platform is to be called… More

McDonald’s to launch NFC payments in the US this month?

September 3rd, 2014

Fast food giant McDonald’s will begin accepting NFC mobile payments in US stores on 15 September, an internal notice sent out to franchisees and seen by 9to5Mac suggests. Restaurants have already been sent a self-installation… More

Isis to rebrand as Softcard

September 3rd, 2014

US NFC mobile payments venture Isis has chosen Softcard as its new name. The move follows a July decision to abandon its original name in response to the growing profile of the Isis militant group. “The inherent simplicity of Softcard gives it the potential to become a category defining name,” CEO Michael Abbott explains in a blog post. “That’s a bold aspiration, but one that matches the breadth of our vision.”

Macy’s launches digital wallet

September 3rd, 2014

Customers of US department store chain Macy’s can now make online payments and save offers that can be redeemed in store with a new digital wallet, WWD reports. Users can link up to 10 payment cards to their My Wallet and “will see Star Passes promotions automatically added to the wallet.”

Nordstrom to partner Apple on payments?

September 3rd, 2014

Upmarket US retailer Nordstrom is in talks to partner with Apple on its new mobile payments service, Bank Innovation reports. “Apple was looking for a clothing brand with a large physical reach to join its to-be-launched payments platform,” a source told the publication.

Full list of NFC trials, pilots, tests and live services around the world...

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