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USA

News about the NFC market in USA — trials, pilots, tests and live services.

Mapco adds mobile payments at the pump

August 28th, 2014

Customers of US fuel and convenience store chain Mapco can now pay at the pump with their mobile phone at 276 of the retailer’s stores. “Consumers who download the app can now drive up to the nearest Mapco location, open the app, enter how much they want to pay, and checkout using PayPal,” says Brad Brodigan, ‎VP Retail for North America at PayPal, the exclusive payment option offered by the My Mapco app.

Square lets consumers send cash by text

August 27th, 2014

Payments startup Square has expanded its Square Cash service, which lets US consumers send money to a contact via email, to include support for sending funds via an SMS text message. The update to the… More

Citi launches digital wallet

August 27th, 2014

Financial services giant Citi has launched a digital wallet that uses MasterCard’s MasterPass technology to let US credit card holders “more quickly and conveniently make purchases at thousands of online merchants”. Customers who sign up for Citi Wallet will “no longer have to enter their credit card, billing and shipping information when making purchases,” the bank says.

Walmart moves to EMV

August 26th, 2014

Walmart MasterCard holders are to receive a replacement card “in the next few weeks” that includes an EMV chip. “Walmart has long been a proponent for EMV chip technology and installed EMV-capable terminals in stores about eight years ago,” SVP Mike Cook and MasterCard North America president Chris McWilton explain. “These terminals are now activated in more than 4,600 stores, including all Sam’s Club locations. Terminals in the remaining US stores will be activated before the end of the year.”

Levi’s Stadium adds BLE beacons

August 21st, 2014

The Levi’s Stadium in San Francisco has installed 1,700 Bluetooth Low Energy (BLE) beacons that can be used “to give people pinpoint directions to their seats as well as to any other place in the stadium,” Time reports. “They can also be used to send them alerts about specials from concession stands and other promotions.”

US to get 575m chip cards next year

August 21st, 2014

More than 575million EMV payment cards will have been issued by the end of 2015 by nine leading US card issuers who are members of the Payments Security Task Force (PST), an organisation set up in March 2014 “to drive executive level discussion that will enhance payments system security”. Members of the PST include Bank of America, Capital One, Chase, Citi, Discover, First Data, MasterCard, Visa, US Bank and Wells Fargo.

Two hundred US shopping malls to use BLE beacons for shopper marketing

August 5th, 2014

More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider… More

GameStop deploys BLE in stores

August 5th, 2014

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.

BLE guides the blind at SFO

August 5th, 2014

Visually-impaired travellers at San Francisco International Airport (SFO) are now being guided through terminals via Bluetooth Low Energy (BLE) beacons supplied by Indoo.rs. Some 500 devices have been placed at boarding gates, restaurants and power outlets to trigger audible calls on a passenger’s smartphone when in beacon range. “The prototype version will undergo additional testing and refinement before being released for use by the traveling public,” SFO says.

US merchant groups call for creation of open tokenization standards

August 1st, 2014

Leading merchant groups in the US have come together to call for the creation of an alternative set of open standards for tokenized payments that would be managed by an independent body such as ISO or ANSI — rather than by the payments industry. More

Hilton to let guests unlock their doors with smartphones

July 31st, 2014

Hotel chain Hilton Worldwide has announced a plan to enable guests to use their smartphones as keys at the majority of its properties around the world. “We are developing proprietary technology that is safe and… More

HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada

July 30th, 2014

HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones… More

Pepsi tests NFC for shopper marketing

July 29th, 2014

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”. The pilot at the Pepsi Bottling branch in Burnsville, Minneapolis resulted in a 48% click-through conversion rate, 2.8% engagement rate and 1.34% response rate. A full case study is available here (PDF).

Starbucks now processes six million mobile payments a week

July 28th, 2014

Coffee chain giant Starbucks now has 12 million active users of its mobile app in the US and Canada alone. Customers make six million mobile payments a week — representing more than 15% of all… More

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Festival uses BLE to gain insights into attendee activity

July 23rd, 2014

This year’s Bonnaroo Music and Arts Festival has used Bluetooth Low Energy (BLE) beacons to track how visitors moved around the site so that it can “shape and streamline the festival in the future”. One… More

Target launches image recognition app

July 23rd, 2014

US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon. Shoppers hold their phone over a product to capture its image and are then presented with product information and the ability to add the item to their cart and buy it from Target.

Amazon releases mobile wallet app for Android

July 22nd, 2014

Amazon Wallet, an Android app that lets users store gift cards and loyalty cards on their mobile phone, is now available to download from Google Play and the Amazon Appstore. Amazon Wallet also ships with… More

Four in ten mobile wallet users choose mobile as primary mode of payment

July 21st, 2014

While convincing consumers to make use of a mobile wallet remains an issue for many providers, shoppers that do convert to mobile payments make extensive use of the technology, Nielsen’s Q2 2014 Mobile Wallet Report… More

CU Wallet signs up 65 credit unions for QR mobile payments

July 21st, 2014

CU Wallet, a mobile payments platform developed for US credit unions and majority owned by its cooperative members, has been adopted by 65 credit unions with a combined total of more than seven million customers,… More

Full list of NFC trials, pilots, tests and live services around the world...

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