USA
News about the NFC market in USA — trials, pilots, tests and live services.

Star Trek Into Darkness gets NFC promotion at airports
May 22nd, 2013
Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite's mTag platform. Using Clear Channel Outdoor and JCDecaux displays and in partnership with... More
OTI wins US NFC order
May 22nd, 2013
Contactless specialist On Track Innovations has received an order for 30,000 NFC and contactless payment readers from a US-based supplier of technology solutions to the retail petroleum industry. The readers include support for Isis's SmartTap... More

JanSport runs NFC outdoor ads in New York
May 20th, 2013
Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite's mTag NFC platform, San Francisco-based Teak's signage and out-of-home media buyer Kinetic's consultancy. Deployed on Cemusa newsstands and transit... More

Blue Bite puts NFC ads into 5,000 US taxis
May 16th, 2013
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT's... More

Neology adds NFC to toll transponders
May 16th, 2013
RFID solutions provider Neology has added NFC to its UHF transponders, used in road toll payment applications, enabling consumers to use a phone-based mobile wallet to pay a toll or top up their account balance... More
Avnet to offer Identive NFC lines
May 15th, 2013
Electronic components distributor Avnet is adding NFC and RFID readers, modules and tags made by Identive to its product range. "Having Identive on our line card enables us to offer customers more integrated module options,... More

Leaf adds NFC to Android POS terminal
May 15th, 2013
POS solution provider Leaf has unveiled a new version of its Android-based LeafPresenter device which includes support for NFC payments as well as EMV, gift cards, and 1D and 2D barcodes. The new tablet-style device... More

Robokeg serves beer via NFC
May 14th, 2013
US-based technology startup Robokeg has shown an NFC-powered beer pouring machine at a recent New York Tech Meetup event. Consumers tap Robokeg's NFC reader with a contactless wristband that holds driving licence data, credit card... More

BaubleApp launches NFC jewellery for children
May 8th, 2013
US-based startup BaubleApp has launched an NFC enabled children's necklace that plays a different audio greeting each day via an NFC phone. The US$15 FairyHeart necklace has an integrated NFC tag that allows owners to... More
Sony Vaio Fit laptops get NFC
May 7th, 2013
Sony has announced a new range of Windows 8 laptops that come with NFC. Vaio Fit laptops are available with 14-inch and 15-inch screens and will start at US$649 when they ship later this month. More
Blackberry Live to promote NFC
May 7th, 2013
BlackBerry Live conference goers will be able to use NFC to check in to sessions, to share contact information with sponsors and to grab links to resources. "One of our goals for this year's BlackBerry... More

Usat and Isis launch loyalty program for NFC vending machines
April 29th, 2013
USA Technologies (USAT) has teamed up with NFC platform provider Isis to offer a mobile loyalty program. Customers who use an Isis NFC phone to make payments at vending machines will get their fifth purchase... More

Eye picks Zappit for NFC advertising in US malls
April 25th, 2013
Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform. The Amplify solution will be deployed across the company's network of 3,100... More

Toshiba GCS adds Isis SmartTap support to POS system
April 22nd, 2013
Toshiba Global Commerce Solutions has added support for Isis SmartTap payments to its Ace POS platform. The integration of Isis SmartTap will allow merchants to improve their customer experience by extending offers and loyalty programs... More
PetHub adds NFC to ID tags
April 17th, 2013
PetHub has added NFC to its pet ID tags which are also equipped with a QR code, web address and 24-hour phone number. The tags store a link to information about the pet, such as... More

New York City to pilot NFC parking meters
April 12th, 2013
The New York City Department of Transportation is to pilot test PayByPhone's mobile payments system, which is already live in San Francisco, Miami, London and Vancouver, in an 18 block area of the Belmont Business... More

Harvard Medical School develops NFC medication tracking system
April 4th, 2013
The new technology combines Android tablet PCs with NFC tags attached to patients' wristbands, medications and nurses' ID badges and is designed to make the administration of medicines easier, safer, faster and more cost-effective, Dr Adam Landman has told NFC World. More

Adspace to roll out NFC advertising in 140 US shopping malls
March 11th, 2013
The video advertising display owner will be using NFC specialist Blue Bite's mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More

Hointer adds NFC to next generation store concept
March 6th, 2013
"I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store," says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. "It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC." More

MasterCard unveils MasterPass digital wallet and mobile payments platform
February 25th, 2013
MasterPass covers in-store and online payments, supports both NFC and QR codes and enables "banks, merchants and partners" to offer their own wallets to consumers. More
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