Friday 21 October 2016 | RSS



    News stories featuring DDB:

    McDonald’s World Cup app turns fast food into football match

    May 20th, 2014

    McDonald’s is set to roll out a new campaign for the 2014 Fifa World Cup using an augmented reality app to turn packaging and tables into virtual football games. By scanning a fries box with a mobile phone that has… More

    McDonald’s adds NFC games to restaurant tables

    July 15th, 2013

    McDonald’s has launched an NFC campaign in Singapore that turns dining tables into interactive racing tracks. The Happy Table initiative, delivered in partnership with worldwide advertising agency DDB, is currently running in one location as… More

    RSS Feed for stories featuring DDB.

    • Find a list of all the companies and other organisations that have been featured in NFC World in our directory.