Saturday 28 November 2015 | RSS



    News stories featuring JCDecaux:

    JCDecaux to roll out PowaTag across Denmark

    August 25th, 2015

    Shoppers across Denmark will be able to make purchases from billboards, bus shelters and street furniture from outdoor advertising corporation JCDecaux subsidiary AFA JCDecaux via Powa Technologies’ mobile payments platform PowaTag. “AFA JCDecaux will utilise the PowaTag offering in 20 key cities including Copenhagen, Aarhus, Aalborg, Odense and Vejle,” Powa says. The news follows Powa’s partnership with Denmark’s Danske Bank to integrate PowaTag into its MobilePay banking app.

    Star Trek Into Darkness gets NFC promotion at airports

    May 22nd, 2013

    Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite’s mTag platform. Using Clear Channel Outdoor and JCDecaux displays and in partnership with… More

    Tapit raises US$2.4m Series A to grow NFC platform

    January 7th, 2013

    The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More

    Microsoft promotes Halo 4 with NFC

    November 19th, 2012

    For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

    Telstra promotes NFC in Sydney and Melbourne

    October 3rd, 2012

    The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts. More

    JCDecaux UK picks Zappit for NFC

    September 13th, 2012

    Out of home advertising giant JCDecaux has picked Zappit as its preferred partner for the development of NFC-enabled services in the UK. The move follows the success of the Test the Near Future trial in Reading in March 2012, which employed Zappit technology.

    NFC specialist Tapit to raise US$8m for international expansion

    July 26th, 2012

    The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More

    JCDecaux and Kinetic report results of Reading NFC advertising pilot

    May 28th, 2012

    “The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More

    Thirteen major brands sign up for UK NFC advertising campaign

    March 6th, 2012

    Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More

    JCDecaux converts British town to NFC advertising

    February 29th, 2012

    All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading’s main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising.  More

    JCDecaux Australia to add NFC to out-of-home advertising network

    September 16th, 2011

    The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More

    US TV network VH1 tests NFC smart posters

    July 25th, 2011

    “NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More

    X-Men movie to get NFC smart poster campaign in London

    May 23rd, 2011

    Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page. More

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