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JCDecaux

News stories featuring JCDecaux:

Star Trek Into Darkness gets NFC promotion at airports

May 22nd, 2013

Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite’s mTag platform. Using Clear Channel Outdoor and JCDecaux displays and in partnership with… More

Tapit raises US$2.4m Series A to grow NFC platform

January 7th, 2013

The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More

Microsoft promotes Halo 4 with NFC

November 19th, 2012

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

Telstra promotes NFC in Sydney and Melbourne

October 3rd, 2012

The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts. More

JCDecaux UK picks Zappit for NFC

September 13th, 2012

Out of home advertising giant JCDecaux has picked Zappit as its preferred partner for the development of NFC-enabled services in the UK. The move follows the success of the Test the Near Future trial in Reading in March 2012, which employed Zappit technology.

NFC specialist Tapit to raise US$8m for international expansion

July 26th, 2012

The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More

JCDecaux and Kinetic report results of Reading NFC advertising pilot

May 28th, 2012

“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More

Thirteen major brands sign up for UK NFC advertising campaign

March 6th, 2012

Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More

JCDecaux converts British town to NFC advertising

February 29th, 2012

All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading’s main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising.  More

JCDecaux Australia to add NFC to out-of-home advertising network

September 16th, 2011

The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More

US TV network VH1 tests NFC smart posters

July 25th, 2011

“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More

X-Men movie to get NFC smart poster campaign in London

May 23rd, 2011

Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page. More

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