JCDecaux
News stories featuring JCDecaux and NFC:
Thirteen major brands sign up for UK NFC advertising campaign
March 6th, 2012
Mercedes, EA Games, Universal, supermarket chain Morrison's, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More
JCDecaux converts British town to NFC advertising
February 29th, 2012
All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading's main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising. More
JCDecaux Australia to add NFC to out-of-home advertising network
September 16th, 2011
The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More
US TV network VH1 tests NFC smart posters
July 25th, 2011
"NFC offers advertisers greater opportunities to build 'hyper-local' promotional campaigns using media-rich, high quality content through a simple tap of the phone," says the digital agency behind the project. More
X-Men movie to get NFC smart poster campaign in London
May 23rd, 2011
Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie's Facebook page. More
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