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    Mercedes

    News stories featuring Mercedes:

    Mercedes shows NFC keys in Detroit

    January 12th, 2016

    Mercedes is showing its new E-Class cars with NFC entry for the first time at the Detroit Motor Show this week. “The drive authorisation system uses NFC and allows the driver’s smartphone to be used as a vehicle key,” the luxury car maker says. The E-Class also allows a phone to be paired with the car’s entertainment system via NFC by placing it on a Qi wireless charging pad built into the centre console. The new E-Class is expected to be available from the second quarter of 2016.

    Mercedes E-Class to get secure NFC keys

    July 8th, 2015

    Mercedes-Benz’s upcoming W213 E-Class car will come equipped with NFC to allow keyless entry and starting. “Simply tap a phone with NFC on the driver’s door handle to lock and unlock the car,” Paul Tan’s Automotive News reports from a preview event in Stuttgart. “Once inside, placing the phone on the wireless charging plate enables the ignition. A secure SIM card is required for these functions.”

    JCDecaux and Kinetic report results of Reading NFC advertising pilot

    May 28th, 2012

    “The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More

    Thirteen major brands sign up for UK NFC advertising campaign

    March 6th, 2012

    Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More

    RIM shows Porsche 911 with NFC at Mobile World Congress

    February 28th, 2012

    A Porsche 911 that features NFC pairing functionality is on show at the BlackBerry stand at this week’s Mobile World Congress in Barcelona. For the demonstration, an NFC tag has been integrated into the vehicle, allowing… More

    Mercedes to debut NFC in 2013

    October 31st, 2011

    Car maker Daimler plans to add NFC to Mercedes-Benz vehicles from 2013 to simplify Bluetooth pairing, used to set up a smartphone to manage the car’s built-in systems. The company is a founding member of the Car Connectivity Consortium, a partnership between car and phone manufacturers to develop common standards for connectivity between handsets and vehicles.

    One in five UK consumers ‘eagerly awaiting’ the arrival of NFC

    May 18th, 2011

    A poll of 17,000 UK consumers has revealed high levels of readiness for NFC services among certain demographics and details of the kind of services they are most keen to use the technology for. More

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