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    Simon & Schuster

    News stories featuring Simon & Schuster:

    Balloon book adds multimedia with integrated NFC tags

    September 26th, 2012

    Readers of “Catch the Sun: Ballooning Across the Globe” will be able to use their NFC phone and the tags embedded throughout the book to access movie clips, download music, share to social media and even add their own content. More

    Atria launches first NFC-enabled book

    October 31st, 2011

    The first 1,000 copies of a The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, a new book by Gary Schwartz, chairman of the US chapter of the Mobile Entertainment Forum (MEF) and CEO of Impact… More

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