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    Starcom

    News stories featuring Starcom:

    Three quarters of Brits expect to be cash-free by 2021

    April 26th, 2016

    Almost three quarters of UK consumers (73%) do not expect to be using cash in five years’ time in light of the rise of contactless payments and mobile wallets, research released by digital media agency Starcom reveals, and a third believe cash will be extinct within the next 15 years. More

    AIB promotes Me2U via NFC

    January 20th, 2014

    Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.

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