Andrew Davis

The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

Australian mobile phone retailer Allphones has installed NFC-enabled promotional pillars at Sydney's Allphones Arena, one of the largest stadiums in the country. "People can simply tap their phone to access exclusive offers from Allphones," Andrew... More

452 people registered to attend NFC World's first webinar, sponsored by NFCtags.com and featuring speakers from Smartrac, Nokia and Tapit.  More

NFC World's editor, Sarah Clark, will be hosting a free webinar on "NFC Advertising in Practice" on Wednesday 18 April. Three expert speakers will be discussing the potential NFC holds for advertising and marketing everything... More

Australian NFC marketer Tapit is using the technology to promote a scratch card game for SA Lotteries. Players can enter to win A$5,000 by tapping an NFC tag or reading a QR code on smart... More