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    Andrew Davis

    News about Andrew Davis.

    Google Play Music gets NFC promotion on Australian public transport

    November 13th, 2013

    Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

    Coca-Cola runs NFC promotion in 100 stores

    August 13th, 2013

    Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app. The promotion makes use… More

    NFC ads deliver recipes that change with the weather

    July 16th, 2013

    Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of… More

    Tapit raises US$2.4m Series A to grow NFC platform

    January 7th, 2013

    The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More

    Microsoft promotes Halo 4 with NFC

    November 19th, 2012

    For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

    Allphones Arena delivers NFC offers to fans

    May 11th, 2012

    Australian mobile phone retailer Allphones has installed NFC-enabled promotional pillars at Sydney’s Allphones Arena, one of the largest stadiums in the country. “People can simply tap their phone to access exclusive offers from Allphones,” Andrew… More

    NFC Advertising in Practice webinar: See it now on NFC World

    April 25th, 2012

    452 people registered to attend NFC World’s first webinar, sponsored by and featuring speakers from Smartrac, Nokia and Tapit.  More

    Join NFC World for a free webinar on NFC advertising

    April 11th, 2012

    NFC World’s editor, Sarah Clark, will be hosting a free webinar on “NFC Advertising in Practice” on Wednesday 18 April. Three expert speakers will be discussing the potential NFC holds for advertising and marketing everything… More

    Oz lottery players tap phones

    November 21st, 2011

    Australian NFC marketer Tapit is using the technology to promote a scratch card game for SA Lotteries. Players can enter to win A$5,000 by tapping an NFC tag or reading a QR code on smart posters on phone booths in five locations in Adelaide. The contest provides the lottery company with contact information for consumers interested in winning prizes. “This campaign highlights the benefits of yet another commercial use of NFC to build customer interaction and engagement in a simple way,” says Tapit’s Andrew Davis.