News about Andrew Davis.
November 13th, 2013
Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia.
August 13th, 2013
Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app. The promotion makes use…
July 16th, 2013
Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of…
January 7th, 2013
The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China.
November 19th, 2012
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne.
May 11th, 2012
Australian mobile phone retailer Allphones has installed NFC-enabled promotional pillars at Sydney’s Allphones Arena, one of the largest stadiums in the country. “People can simply tap their phone to access exclusive offers from Allphones,” Andrew…
April 25th, 2012
452 people registered to attend NFC World’s first webinar, sponsored by NFCtags.com and featuring speakers from Smartrac, Nokia and Tapit.
April 11th, 2012
NFC World’s editor, Sarah Clark, will be hosting a free webinar on “NFC Advertising in Practice” on Wednesday 18 April. Three expert speakers will be discussing the potential NFC holds for advertising and marketing everything…
November 21st, 2011
Australian NFC marketer Tapit is using the technology to promote a scratch card game for SA Lotteries. Players can enter to win A$5,000 by tapping an NFC tag or reading a QR code on smart posters on phone booths in five locations in Adelaide. The contest provides the lottery company with contact information for consumers interested in winning prizes. “This campaign highlights the benefits of yet another commercial use of NFC to build customer interaction and engagement in a simple way,” says Tapit’s Andrew Davis.