News about Beacons.
December 1st, 2016
PARTNER NEWS: Alzheimer’s Research UK (ARUK) is using Bluetooth Low Energy (BLE) beacons on digital payment solutions provider Proxama’s beacon network to promote its Santa Forgot Christmas campaign. The video is being shared across buses,…
November 25th, 2016
ATM manufacturer Diebold Nixdorf and Australian banking services provider Cuscal are using beacon technology to deliver personalised marketing offers to people as they approach cash machines or bank branches. Cuscal is testing the technology, which involves using beacons to deliver messages via bluetooth to smartphones including specific apps. The aim is to identify how effective such marketing is during what is described as the ‘approach phase’ of the consumer experience, rather than the ‘transact phase’ once a card has been inserted in an ATM.
November 18th, 2016
UAE-based startup Smart Navigation Systems (SNS) is in talks with “several schools” in Abu Dhabi to begin piloting School Bus Application, a service that notifies parents of the safety of their children when travelling to school using Bluetooth Low Energy (BLE) beacons on buses. Parents can download the mobile app to receive distance-based updates from their children as well as track school bus routes. “Based on the feedback given, we are working on enhancements to add to the system and then it will be applied in schools,” development partner IT Craft told NFC World.
November 11th, 2016
Hamad International Airport (HIA) in Qatar has launched an Android version of its mobile app, which uses iBeacon technology to deliver passengers information about special offers at retail outlets, as well as real-time details on flights, baggage claim and location-based services. The iOS version of the HIA Qatar app has also been upgraded to make use of Apple’s indoor mapping service. “Investing in state-of-the-art technology is crucial for maintaining our position among the top airports in the world,” says Suhail Kadri at HIA.
October 11th, 2016
PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform….
September 26th, 2016
Consumers will soon be able to make Bluetooth Low Energy (BLE) based mobile payments at vending machines integrated with mBeaconVend, the latest range of devices unveiled by smart beacon provider Netclearance. The new technology is based…
September 15th, 2016
Bluetooth Low Energy (BLE) beacon manufacturer Estimote has unveiled Estimote Mirror, a video-enabled beacon platform that communicates with nearby phones and their corresponding apps to produce content that is personalized to a consumer for display…
September 9th, 2016
Fans of Welsh rugby union club Cardiff Blues can now receive personalized messages and coupons on their mobile phone through Bluetooth Low Energy (BLE) beacons installed at the team’s stadium. The beacons will initially be used to deliver welcome messages, discount coupons and reminders to vote for the fans’ man of the match. GCell provided the devices which work in conjunction with the Cardiff Blues mobile app.
September 2nd, 2016
PARTNER NEWS: Digital payment solutions provider Proxama has gained certification from Google to deliver a range of consumer experiences that utilise the Eddystone open beacon format, after passing the technical requirements to demonstrate full stack integration….
August 23rd, 2016
Transport for New South Wales (NSW) has launched the Future Transport Beacon Innovation Challenge, asking for ideas from “tech savvy visionaries” to enable new use cases for a network of Bluetooth Low Energy (BLE) beacons at Chatswood Station. “The best submissions will earn access to the trial beacon network from 10 October to 13 November,” Transport for NSW says. “If their concept is successful in trial, they will be invited to a live demo day to showcase their concepts to a panel of Transport for NSW leaders.”
July 8th, 2016
Bluetooth Low Energy (BLE) beacon manufacturer Estimote has added programmable NFC into its new range of Proximity Beacons to make it easier to identify and configure the devices and to enable a range of consumer experiences such as confirming payment, collecting loyalty points and clocking in.
July 6th, 2016
New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app.
June 21st, 2016
The next Bluetooth release will be made available in “late 2016 to early 2017”, the Bluetooth Special Interest Group (SIG) has confirmed, following the unveiling of the Bluetooth 5 specification earlier this month. “Extending range…
June 14th, 2016
Android Pay tops the list of the most popular mobile payment services used by US consumers with 19% saying they have made an in-store payment via the service, research from Walker Sands reveals.
May 26th, 2016
Almost 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacon technology by 2020, Juniper Research forecasts. “This is up from just 11m this year, as retailers seek to develop proximity marketing campaigns in and around their stores,” the firm says. “Spend on digital retail marketing is set to increase from US$174bn in 2015, to $362.1bn by 2020.”
May 12th, 2016
The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts. “Beacons are also going to have an effect on mobile advertising,” the firm says. “The dedicated beacon advertising market will grow strongly, but collaboration and aggregation of networks will also be a developing trend in 2016.”
May 6th, 2016
Customers at Citibank’s smart banking branches in Manhattan, New York have been gaining cardless after-hours entry to ATM lobbies using their iPhone or Apple watch and Bluetooth Low Energy (BLE) beacons installed by Gimbal. By…
May 4th, 2016
PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.
April 12th, 2016
Drinkers of Schlafly Beer in St Louis, Missouri can now receive information about drink specials, tasting notes, new beer releases and customised campaigns on their smartphone via Bluetooth Low Energy (BLE) beacons attached to the craft brewery’s beer taps.
April 11th, 2016
Shoppers at Adobe’s prototype “store of the future” in Las Vegas are being given RFID chip-enabled shopping bags that allow them to purchase items simply by putting the bags on a checkout counter. “The bags automatically inventory any items put in them and then charge a customer’s credit card when they exit the store,” Fast reports. “Beacons in the store help the retailer identify the customer.”