Bluetooth low energy (BLE)
News about Bluetooth low energy (BLE).
July 23rd, 2015
Supermarket giant Carrefour has installed 600 Bluetooth Low Energy (BLE) beacons in its 28 hypermarkets in Romania to guide shoppers around the stores and to deliver personalised promotions and offers either directly to their smartphones or to Samsung tablets affixed to the handles of their shopping carts.
July 15th, 2015
Google has introduced an open format for Bluetooth Low Energy (BLE) beacons that is designed to address the shortcomings of existing beacon services and is compatible with both Android and iOS devices.
July 9th, 2015
British fashion designer Henry Holland is to integrate NFC and Bluetooth Low Energy (BLE) technologies into clothing designs as part of his spring/summer 2016 collection that will feature on stage during London Fashion Week in…
July 7th, 2015
More than 400,000 viewers of France’s largest television shopping network will soon be able to buy products featured on the TV channel by holding up their smartphone to the screen to scan audio tags that will then…
July 1st, 2015
The Fido Alliance has added new NFC and Bluetooth Low Energy (BLE) transport protocols to its Universal Second Factor (U2F) authentication specification. “With these new transport specifications, Fido U2F is appropriate for mobile and wireless…
July 1st, 2015
Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama. The move follows a successful pilot conducted on buses in Norwich last year.
July 1st, 2015
Guests using Cathay Pacific’s business and first class lounge at San Francisco International Airport will be able to receive information about food and beverage menus and other available amenities with their smartphone via beacons installed across the lounge. The airline is working in partnership with platform provider LoungeBuddy for the trial that will be in place for 60 days.
July 1st, 2015
Apple’s latest patent details how an Apple Watch could exchange information with another when wearers greet each other with a handshake. “The wearable devices can detect their proximity to the other (using BLE or NFC-based proximity sensors),” Patently Apple reports. “Each device can communicate with the other (using Bluetooth, NFC, Wi-Fi or other wireless communication channels) to verify it experienced similar acceleration.”
June 30th, 2015
Passengers at Hong Kong International Airport are being guided by 50 beacons installed across Terminal 1 as part of a pilot with SITA Lab. “These user-friendly maps display key information on passengers’ mobile phones or tablets, and the time it will take to get to the gate,” SITA Lab says. “They also provide information about shops, restaurants and retail offers.”
June 30th, 2015
Fans of Toronto Maple Leafs will be able to win prizes, interact with Legends Row and explore activities on their smartphones during the hockey team’s draft party via beacons from mobile proximity platform Rover. “Our priority is creating the best experience for our fans and the technology available through companies like Rover provides some exciting possibilities,” says Maple Leafs’ Shannon Hosford.
June 26th, 2015
Digital payments enabler PayRange has secured US$12m in Series A funding to drive mobile payment acceptance in the vending machine industry with a plug-in dongle called BluKey. “PayRange uses a small device which plugs into the back of the machine and a customer-side mobile app to enable any vending machine to accept all forms of payment,” the company says. The US$49 device uses Bluetooth Low Energy, says PayRange, and the prepaid app can be funded with both Apple Pay and Android Pay.
June 23rd, 2015
Visitors to this year’s Cannes Lions event will be notified when one of their LinkedIn contacts is nearby or when they have signed up for the same sessions as a favourite via beacons installed by Eventbase. “When attendees from the same LinkedIn network are in the vicinity, icebreaker messages will prompt you to instigate conversations with delegates with similar interests,” Eventbase says.
June 22nd, 2015
Forty bars and nightclubs across the Australian city of Adelaide have installed Bluetooth beacons to track visitor attendance and push offers to passers-by using a platform provided by startup Little Birdy. “Venues can currently only track attendance numbers, but will soon be able to look at things like age and gender demographics, entry and exit times, and the duration of the average stay,” Startup Daily reports.
June 17th, 2015
The Groninger Museum in the Netherlands has deployed beacons to send information about its exhibitions directly to a visitor’s smartphone running the museum’s mobile app, developed by startup Tapme Media. The implementation follows a successful pilot of the technology that lasted for a year. “It’s a fantastic addition to our presentation,” says the museum’s Andreas Blühm.
June 16th, 2015
Mobile location and proximity services provider Gimbal has begun licensing its Bluetooth Low Energy (BLE) beacon firmware to enable almost any device with BLE to act as a beacon — including ATMs, jukeboxes, access points,…
June 15th, 2015
UK supermarket giant Tesco has launched its “biggest trial” of Bluetooth beacon technology to date in partnership with consumer goods company Unilever. BLE beacons have been installed in 270 stores across London for the pilot…
June 11th, 2015
Facebook is offering free Bluetooth beacons to select businesses across the US that will enable them to send “useful and relevant” information to customers about the places they visit. The move comes as an update to…
June 10th, 2015
Financial products and services provider The Bancorp will offer open loop mobile prepaid cards that make use of host card emulation (HCE) to its European issuers in the fourth quarter of this year, through a…
June 8th, 2015
Five hundred Bluetooth Low Energy (BLE) beacons are to be installed on buses and trolleybuses on two public transportation lines in the city of Bucharest, Romania to guide visually impaired passengers on and off buses so that they can use public transportation services without needing a personal assistant.
June 4th, 2015
ID card provider HID Global will use its Seos technology platform, which supports both NFC and BLE functionality, to let citizens carry government IDs on smartphones and other mobile devices. “The new offering builds on HID Global’s leadership in secure mobile ID provisioning and the management platforms already deployed in other arenas such as education and hospitality,” the company says.