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    Bluetooth low energy (BLE)

    News about Bluetooth low energy (BLE).

    Super Bowl fans explore Bay Area with BLE beacons

    February 8th, 2016

    Attendees at Super Bowl 50 over the weekend were notified of related events, points of interest and prizes on their smartphones via a mobile app and Bluetooth Low Energy (BLE) beacons installed in locations across the San Francisco Bay Area. The beacons were deployed by Gimbal.

    Proxama joins the NFC World partner program

    February 1st, 2016

    NFC World is pleased to welcome NFC and mobile payments pioneer Proxama as a member of its partner program. The company was involved in some of the world’s first NFC payments projects and now offers… More

    Bologna Airport to install Bluetooth beacons, NFC tags and QR codes

    January 26th, 2016

    Travellers passing through  Bologna Airport in Italy will soon be able to download the airport’s mobile app by tapping NFC tags or scanning QR codes with their mobile phone. They will then get notifications via Bluetooth Low Energy (BLE) beacons installed by platform provider Connecthings. “Orientation in the airport can be now greatly, simply facilitated using the mobile devices everybody’s using,” says Bologna Airport’s Silvia Lombardi.

    Broadway theatres deploy BLE beacons

    January 25th, 2016

    Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform.

    Rite Aid deploys 4,500 Bluetooth beacons

    January 20th, 2016

    US pharmacy chain Rite Aid has deployed more than 4,500 Bluetooth Low Energy (BLE) beacons across its US stores to send personalised messages to its customers. “This is the largest retail deployment to date,” says beacon provider inMarket. “The proximity program will also be integrated with Rite Aid’s own app.”

    Estimote raises US$10.7m

    January 18th, 2016

    Beacon manufacturer Estimote has raised US$10.7m in a Series A investment round led by Javelin Venture Partners. “The investment will help us to accelerate innovation and expand our operations in New York, in our European office in Krakow and expand our San Francisco office,” the company says.

    CES hosts BLE scavenger hunt

    January 11th, 2016

    Attendees at this year’s CES show in Las Vegas had the chance to participate in a scavenger hunt that used Bluetooth low energy (BLE) beacons provided by Radius Networks. The devices alerted participants on their smartphones whenever they were near a hunt location and could earn scavenger hunt badges. Beacon solution provider Kontakt.io hosted a US$1m beacon hunt at the event last year.

    Gemalto brings PKI-based authentication to mobile devices over BLE

    December 11th, 2015

    PARTNER NEWS: Digital security giant Gemalto has launched a solution which can bring public key infrastructure-based authentication and security to any device through a Bluetooth Low Energy (BLE) connection. “SafeNet MobilePKI uses Bluetooth Smart technology… More

    London station offers audio navigation using BLE

    December 9th, 2015

    Blind and partially sighted people are being guided around London’s Euston station via Bluetooth Low Energy (BLE) beacons and Wayfindr, a venture between UK charity the Royal London Society for Blind People (RLSB) and digital studio ustwo. “The Wayfindr standard will launch in early 2016, setting the first guidelines for audio navigation for vision impaired people,” the company says. It was recently awarded a US$1m grant from the Google Impact Challenge: Disabilities programme.

    BLE beacons will deliver 1.6bn coupons by 2020

    December 8th, 2015

    Nearly 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacons by 2020, up from 11m this year, Juniper Research predicts. “However, the research cautioned that the use of beacon technology was very much a work in progress, with many retailers concerned that excessive, indiscriminate messages pushed by the beacon could be perceived as intrusive and damage their relationship with the customer,” the research firm says.

    Dutch city rolls out BLE beacons

    December 7th, 2015

    More than 100 retailers and hospitality locations across the city of Tilburg in the Netherlands have begun installing Bluetooth Low Energy (BLE) beacons to send out targeted messages to customers. “The technology was demonstrated last summer at the Fair in Tilburg,” Emerce reports. The platform is scheduled to roll out to other cities in the Netherlands including Breda, Oirschot and Etten-Leur.

    Fashion mag drives 500,000 store visits with beacon campaign

    December 1st, 2015

    Women’s fashion magazine Elle has seen more than half a million in-store visits and a greater than 12% engagement rate result from its BLE beacon based ‘Shop Now! With Elle’ promotional campaign in the US. “Results were so strong that Elle will be expanding the program in the coming year,” says platform provider Swirl. The campaign ran in August and September 2015 to promote the magazine’s 30th anniversary issue.

    Beacons to drive $7.5bn in holiday season spending

    November 27th, 2015

    Bluetooth low energy (BLE) beacons and proximity marketing solutions will drive US$7.5bn in spending by millennials in the US this holiday season, research from beacon network inMarket predicts. “In 2015, the top five product categories to benefit from in-store proximity engagements were deli items, over the counter medication, wine and spirits, non-alcoholic beverages and snacks,” the company adds.

    Swipp contactless payment opens up to 30,000 Danish merchants through Verifone deal

    November 24th, 2015

    More than 30,000 Danish merchants using Verifone POS devices will now be able to accept in-store mobile payments through Swipp — a service owned and supported by a consortium of more than 70 banks. This will be made possible via a “minor upgrade” to their existing terminals and “a number” of locations are expected to go live from December 2015, according to Swipp. More

    Taubman malls to send out offers via WiFi

    November 19th, 2015

    Shoppers in four Taubman shopping centres in the US will soon receive offers on their mobile device via the guest WiFi network and mobile retail solution StepsAway. “Shoppers visiting any StepsAway participating malls simply sign onto the mall’s free WiFi network and then peruse deals via StepsAway’s SAMobile app by product category or store name,” the company says. Taubman began testing Bluetooth Low Energy (BLE) beacons in January 2015.

    ST includes AMS NFC chip in dev kit for IoT and wearables

    November 19th, 2015

    PARTNER NEWS: AMS’s BoostedNFC technology has been included by STMicroelectronics in a new NFC board that will let developers quickly implement secure contactless technology in devices with tight space constraints, such as IoT nodes and… More

    Sensoro creates network of 110,000 Bluetooth beacons in China

    November 17th, 2015

    Bluetooth beacon provider Sensoro has linked together the 110,000 Bluetooth Low Energy (BLE) beacons it has deployed across China to create a single platform that marketers can use to send highly targeted offers to shoppers…. More

    Gemalto assesses the mobile payments landscape

    November 12th, 2015

    A 24-page white paper designed to give banks, processors, OEMs, retailers and other issuers a clear overview of the evolving world of mobile payments is now available to download from the NFC World Knowledge Centre. More

    Black cabs across London can now accept HailoPay mobile payments

    November 11th, 2015

    A mobile payment service that lets taxi passengers pay via their credit or debit card is now available to all of London’s 22,500 black cabs. To date, 15,000 of the city’s taxi drivers have signed up to the service. More

    SimplyTapp white paper spells out the ABCs of HCE

    November 11th, 2015

    A white paper that explains how host card emulation (HCE) functions and examines its implications for the future of the payments industry is now available to download from the NFC World Knowledge Centre. More

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