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Bluetooth low energy (BLE)

News about Bluetooth low energy (BLE).

McDonald’s introduces Bluetooth beacon offers

December 19th, 2014

Twenty-six McDonald’s franchises in Columbus, Georgia have installed Bluetooth beacons that can be used to deliver coupons, alerts, employment opportunities and customer satisfaction surveys directly to a consumer’s smartphone as they enter a participating location…. More

Brixton Pound to add NFC

December 19th, 2014

Brixton Pound (B£), a local currency designed to encourage consumers to spend in independent businesses, is to launch an NFC ‘tap and pay’ service in 2015. “The currency will implement contactless payment terminals for B£ businesses and traders, which will further speed and simplify payments,” the organisation says. The service currently lets Brixton residents make payments via Bluetooth beacons or pay-by-text.

Brazilian online fashion retailer installs Bluetooth Fashion Spots

December 15th, 2014

Dafiti, Latin America’s largest online fashion retailer, is to place Bluetooth beacons in restaurants, bars and newsstands in the Brazilian city of São Paulo to send out promotional messages to shoppers’ smartphones. “Users can opt… More

Ubudu turns beacons into two-way communications devices

December 15th, 2014

Mobile proximity solutions provider Ubudu has unveiled uBeacon Mesh, a platform that enables Bluetooth beacon installations to be used to create two-way mobile communications with consumers. The technology could be used to let shoppers respond… More

Starbucks eyes iBeacon

December 8th, 2014

Starbucks is to use Bluetooth beacon technology in the first of its new Starbucks Reserve Roastery and Tasting Room locations in the Capitol Hill neighbourhood of Seattle in the coming year. The coffee chain will use the platform to distribute information about freshly brewed coffee to customers’ smartphones.

Bluetooth 4.2 to increase speed and security of Smart devices

December 8th, 2014

The Bluetooth Special Interest Group (SIG) has adopted version 4.2 of the Bluetooth core specification, introducing security improvements that mean Bluetooth beacons are now unable to engage with smartphones without permission from the user and making it harder for eavesdroppers to track a device via its Bluetooth connection. More

Broadcom IoT SDK adds NFC

December 5th, 2014

Chip maker Broadcom has integrated NFC into its Wireless Internet Connectivity for Embedded Devices (Wiced) software development kit with the aim of making it easier for developers to build smart homes and Internet of Things (IoT) solutions that combine NFC, WiFi and Bluetooth Smart functionality. “The SDK enables developers to create more complex products with a wider variety of use cases,” Broadcom says.

Toshiba offers NFC/BLE combi chip

December 3rd, 2014

Toshiba has unveiled a dual-function IC that includes both a Bluetooth Low Energy (BLE) radio and an NFC Type 3 (Felica) tag. The tag part of the chip offers 1.5KB of memory and an I2C interface to allow it to be shared with the BLE side. The TC35670FTG is designed to be included in Bluetooth Smart devices such as sensors, toys, smartphone accessories and healthcare devices and offers one-touch Bluetooth pairing as well as power management features to increase battery lifetimes.

BKM and Mekanist let Turkish diners pay by beacon

December 3rd, 2014

Diners at Turkish restaurant Olivia’s Pizzeria have become the first in the country to be able to use their BKM Express digital wallet to pay for their meals with their mobile phone. BKM has partnered… More

Barclays to test beacons in branches

December 2nd, 2014

Barclays is to run a three month Bluetooth beacon technology trial at its Pinstone Street branch in Sheffield, UK, to alert bank staff to the presence of customers with disabilities. “Customers can choose to opt-in to the service by pre-registering their information through an app,” the bank explains. “These customers can share information about their accessibility needs and even a photo of themselves, so they can be identified as soon as the app senses the beacon. A colleague with an iPad at the front of the branch will then be alerted on their arrival.”

Indian shopping malls to pilot iBeacon

December 2nd, 2014

Mobile marketing and advertising platform BeaconStream is to pilot iBeacon technology in malls in Bengaluru and Chennai, India, within the next three weeks, The Hindu reports. “If a customer visits a mall, the beacon will alert about the proximity and the particular brand can send offers or run a immediate marketing campaign to convert that footfall into sales,” says CTO Gautam Mandewalker.

Swirl reports positive consumer feedback on in-store beacon offers

November 27th, 2014

Six in ten (60%) shoppers who receive a beacon-triggered message while shopping in a store open and engage with the content and 30% redeem beacon-triggered offers at the point of sale, analysis by Bluetooth beacon… More

Norwich buses get Bluetooth beacons that deliver offers to passengers on the move

November 25th, 2014

UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six… More

Drop offers beacon-based payments

November 21st, 2014

Payments startup Drop has launched a mobile payments and loyalty solution that uses Bluetooth beacons to let shoppers order and pay from up to 200 feet away before picking up their purchase and leaving without having to wait in line at the point of sale. “Drop is suitable for use in any purchasing environment; food trucks, beer festivals, stadiums, restaurants and bars, all of whom would use the Drop iPad POS, right through to a solution that integrates with the existing POS and ecommerce platforms,” the company says.

Saatchi & Saatchi designs beacon loyalty rewards for Japan’s TenTen Technologies

November 21st, 2014

Japanese startup TenTen Technologies is to offer retailers USB-based Bluetooth beacons that plug into POS terminals and vending machines so that rewards can be issued automatically to users of the company’s mobile app when they… More

Motorola secures Android and Apple devices with smart keyfob

November 20th, 2014

Motorola has unveiled Motorola Keylink, a US$24.99 smart keyfob that uses Bluetooth Low Energy to enable iOS and Android device owners to track down their smartphone or their keys if they misplace them. “If your… More

inMarket hits 18% of US mobile shoppers

November 18th, 2014

Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”

Japan Airlines tests battery-free beacons at 13 airports

November 18th, 2014

Bluetooth Low Energy (BLE) beacons that use energy harvesting technology to avoid the need to change batteries have been installed by Japan Airlines (JAL) at 13 major Japanese airports to provide users of its JAL… More

Melbourne beacon trial disappoints

November 17th, 2014

Arts Centre Melbourne is rethinking its approach to using Bluetooth beacons after a disappointing pilot that used the technology to send out food and beverage offers to visitors during October’s Melbourne Festival. “I’m not exactly sure our audience respond to a retail approach in a cultural arena,” the centre’s Kristen Eckhardt told CMO. “There’s a bit of a disconnect perhaps; prompting an unplanned visit to a cultural institution through this technology might be too big a leap for this particular audience.”

Samsung launches Proximity mobile marketing platform

November 13th, 2014

Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded… More

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