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Bluetooth low energy (BLE)

News about Bluetooth low energy (BLE).

Merchants to test BLE payments at Vilnius street fair

August 7th, 2014

More than 250 merchants taking part in this year’s Vilnius City Fiesta will be testing out a Bluetooth Low Energy (BLE) mobile payments service that uses EVP International’s Paysera platform. The solution will also use… More

Two hundred US shopping malls to use BLE beacons for shopper marketing

August 5th, 2014

More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider… More

BLE guides the blind at SFO

August 5th, 2014

Visually-impaired travellers at San Francisco International Airport (SFO) are now being guided through terminals via Bluetooth Low Energy (BLE) beacons supplied by Indoo.rs. Some 500 devices have been placed at boarding gates, restaurants and power outlets to trigger audible calls on a passenger’s smartphone when in beacon range. “The prototype version will undergo additional testing and refinement before being released for use by the traveling public,” SFO says.

US merchant groups call for creation of open tokenization standards

August 1st, 2014

Leading merchant groups in the US have come together to call for the creation of an alternative set of open standards for tokenized payments that would be managed by an independent body such as ISO or ANSI — rather than by the payments industry. More

HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada

July 30th, 2014

HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones… More

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Xiaomi unveils $13 smart band

July 28th, 2014

Chinese mobile device maker Xiaomi has launched the Mi Band, a CNY79 (US$13) wristband that features sensors for health and fitness tracking and can be used to unlock the wearer’s Xiaomi smartphone via BLE.  “Future plans for the Mi Band include making it into a personal ID — so it can unlock your door when you come home, or switch on smart appliances and gadgets,” The Next Web reports.

Turkish Airlines offers travel benefits via BLE

July 25th, 2014

“Visitors to Turkish Airlines’ Lounge Istanbul at Atatürk Airport will now be able to access the digital Sky Library on their own devices following the installation of iBeacons in the lounge,”  Future Travel Experience reports. “When a passenger with the app installed on their device is within the vicinity of an iBeacon, they will automatically receive a WiFi password, a support number and access to the Sky Library, which includes a selection of digital books and magazines.”

Visa to launch new payments service in September, Apple could be the first customer

July 24th, 2014

Visa has unveiled a suite of services designed to “facilitate secure payments across a broad range of internet-connected devices and wearables”. The announcement of the new Visa Digital Solutions service comes amid reports that Apple… More

Festival uses BLE to gain insights into attendee activity

July 23rd, 2014

This year’s Bonnaroo Music and Arts Festival has used Bluetooth Low Energy (BLE) beacons to track how visitors moved around the site so that it can “shape and streamline the festival in the future”. One… More

Consult Hyperion demos EMV mobile payments over BLE on an iPhone

July 22nd, 2014

UK payments technology specialist Consult Hyperion has unveiled a proof-of-concept solution that uses Bluetooth Low Energy (BLE) and host card emulation (HCE) to enable both iPhone and Android NFC phone owners to make MasterCard, Visa… More

Clear Channel launches NFC advertising in the US and Canada

July 18th, 2014

Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

Japan Airlines combines beacons and smartwatches to improve customer service at airports

July 15th, 2014

Japan Airlines staff at Tokyo’s Haneda airport are being provided with smartwatches that work in conjunction with Bluetooth Low Energy beacons, to give management a way to assign staff more efficiently and respond more swiftly to customer requests. More

Marriott to deliver rewards to guests via BLE

July 14th, 2014

Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay. The… More

French shopping centre uses BLE beacons to help retailers attract customers

July 11th, 2014

Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver… More

60m BLE beacons to ship by 2019

July 10th, 2014

Sixty million Bluetooth Low Energy (BLE) beacons worth US$500m will be shipped in 2019, ABI Research forecasts. Most will be used in the commercial and enterprise, connected home and personal asset tracking sectors — rather than retail — the “BLE Tags and the Location of Things” study anticipates.

Robin raises funds for BLE in the office

July 9th, 2014

Boston startup Robin has closed a US$1.4m seed funding round to expand and develop a solution that uses iBeacons and Bluetooth Low Energy (BLE) to let workers interact with the office space around them. Using the beacons, the Robin mobile app and the company’s dashboard, users can control the workplace and automate tasks such as room booking, heating and lighting control, and locating coworkers.

Easyjet pilots Bluetooth beacons at three European airports

July 8th, 2014

Low-cost airline easyJet is trialling iBeacon technology at London Luton, London Gatwick and Paris Charles de Gaulle airports. The aim of the project is to “enhance the in airport experience”, the airline says. Bluetooth Low Energy… More

Smartwatch with iris recognition and NFC seeks funding

July 8th, 2014

Crowdfunding is being sought for an NFC-enabled smartwatch that features iris recognition technology, letting wearers identify themselves and unlock services using their unique biometric data. The iris pattern capture and verification process takes less than two seconds,… More

Yapital tests fingerprint payments

July 3rd, 2014

Retailer-owned mobile payments provider Yapital is testing the use of fingerprint biometrics to replace PIN entry when paying by smartphone. “As the major smartphone manufacturers are now integrating fingerprint scanning into their products, we have immediately launched appropriate tests,” says Yapital’s Oliver Kress. The company already supports payments via NFC, QR and Bluetooth Low Energy (BLE).

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