Bluetooth low energy (BLE)
News about Bluetooth low energy (BLE).
September 30th, 2015
Supermarket chain Auchan is installing Digicash Bluetooth and NFC payment beacons at checkouts at its hypermarket in Luxembourg to enable shoppers to pay for purchases and collect loyalty points with their mobile phone. The rollout by…
September 25th, 2015
Warsaw-based start-up uBirds has launched a Kickstarter campaign to raise funds for a leather strap that can be fitted onto any standard watch to add a range of smartwatch-like capabilities. The Unique strap includes a programmable…
September 22nd, 2015
Some 1,471 Pizza Hut restaurants in mainland China have installed Bluetooth Low Energy (BLE) beacons from Sensoro to send out coupons, WeChat movie ticket prizes, special offers and discounts directly to customers’ smartphones. “Customers in…
September 22nd, 2015
VIP guests attending fashion designer Henry Holland’s show at this week’s London Fashion Week were able to make purchases from the catwalk by tapping NFC rings against payment receiver tags attached to clothes and accessories. The…
September 17th, 2015
Fans of the Pittsburgh Penguins ice hockey team will receive exclusive content on their mobile device when attending games at the Consol Energy Center throughout the 2015-2016 season via Bluetooth Low Energy (BLE) beacons. “Beacon-triggered content will include greeting fans as they enter the arena with special content, an interactive experience at the Mario Lemieux statue and concession offers and discounts,” platform provider Rover says.
September 14th, 2015
Bluetooth Low Energy (BLE) specialist Estimote has released an indoor location solution incorporating Estimote Stickers, Estimote Cloud and a mobile app to enable a user to search for objects tagged with stickers in specific locations. “Simply enter the name of a nearable and you’ll know exactly where it’s located,” the company says. “It’ll be highlighted on a map of the relevant location.”
September 7th, 2015
Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel. A total of 4,000 Bluetooth Low Energy (BLE) beacons are being installed in taxis by mobile proximity marketing provider Proxama and taxi advertising provider Ubiquitous. Proxama also partnered out-of-home media owner Exterion to roll out beacons across public transport services.
August 27th, 2015
Chinese chain store operator Cyber Group has launched a joint venture with beacon platform provider Sensoro to roll out Bluetooth Low Energy (BLE) beacons across Japan and the Greater China region. The companies have already deployed beacons across Tokyo’s top shopping center Marunouchi and will roll out the platform to more than 20 shopping centers and retail stores in the city. They will also install more than 5,000 beacons in 40 shopping districts in Taiwan before the end of October.
August 26th, 2015
Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones. The company has partnered with beacon advertising network Mobiquity Networks, which is now working in more than 320 malls hosting 7,500 retailers.
August 25th, 2015
Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are…
August 7th, 2015
Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss Dollars loyalty program and Kiss Beacons…
August 6th, 2015
US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app….
August 6th, 2015
Guests at hotel chain Hampton Inn are to be greeted with personalised messages, digital concierge services, directions and tailored offers on their smartphones via Bluetooth Low Energy (BLE) beacons deployed across Seattle. “Beacons have been installed with more to deploy soon and notifications will be delivered using the SnipSnap mobile application,” platform provider Signal360 says.
August 6th, 2015
Switzerland’s financial infrastructure operator SIX and telecommunications provider Swisscom have partnered with a number of banks in the country to establish a nationwide mobile payments service that would enable consumers to make in-store mobile payments…
August 4th, 2015
MasterCard has approved a solution that enables payment credentials to be provisioned to wearable devices with a secure element and NFC antenna. The move could give consumers the option of buying any wearable from a…
July 23rd, 2015
Supermarket giant Carrefour has installed 600 Bluetooth Low Energy (BLE) beacons in its 28 hypermarkets in Romania to guide shoppers around the stores and to deliver personalised promotions and offers either directly to their smartphones or to Samsung tablets affixed to the handles of their shopping carts.
July 15th, 2015
Google has introduced an open format for Bluetooth Low Energy (BLE) beacons that is designed to address the shortcomings of existing beacon services and is compatible with both Android and iOS devices.
July 9th, 2015
British fashion designer Henry Holland is to integrate NFC and Bluetooth Low Energy (BLE) technologies into clothing designs as part of his spring/summer 2016 collection that will feature on stage during London Fashion Week in…
July 7th, 2015
More than 400,000 viewers of France’s largest television shopping network will soon be able to buy products featured on the TV channel by holding up their smartphone to the screen to scan audio tags that will then…
July 1st, 2015
The Fido Alliance has added new NFC and Bluetooth Low Energy (BLE) transport protocols to its Universal Second Factor (U2F) authentication specification. “With these new transport specifications, Fido U2F is appropriate for mobile and wireless…