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Bluetooth low energy (BLE)

News about Bluetooth low energy (BLE).

MCX prepares to open its wallet to NFC and bank cards

October 31st, 2014

MCX is now open to supporting both NFC and Bluetooth Low Energy for payments and is in conversation with credit card issuers about opening up its CurrentC mobile wallet to payment cards, CEO Dekkers Davidson… More

Bedier unveils Poynt POS

October 31st, 2014

The former head of Google Wallet has unveiled a payment terminal supporting mag stripe, EMV, NFC, QR codes and beacon technology with no add-ons or dongles needed. Poynt is both a stylish POS terminal and the name of the startup behind it. “We wanted to make sure this device would keep up with the rapidly changing payments landscape,” says Osama Bedier. “We call upon banks and developers to join us in this mission to do for merchants what smartphones have done for consumers — usher in a new chapter of commerce.”

Football fans get BLE promos

October 31st, 2014

UK Football League sponsor Sky Bet has installed Bluetooth beacons at Elland Road, Leeds and the New York Stadium, Rotherham to send offers to football fans as part of a pilot project that could be rolled out to other locations across the country. “The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous,” says the online sports betting firm’s Andrew Walton.

Swirl serves ads to shoppers inside stores

October 27th, 2014

Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service… More

Apple patent unlocks cars with BLE

October 27th, 2014

A recently published Apple patent hints that the company is working on future CarPlay functionality that would allow users to lock and unlock car doors, start engines and perform other tasks using their iOS device and geofence technology. The company’s iBeacon location system could also play a part in the service, the Accessory Control with Geo-fencing patent explains.

Bookatable tests iBeacon at 119 restaurants

October 24th, 2014

Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location. Bookatable has worked with American Express to install BLE beacons in 119 restaurants participating in the London Restaurant Festival, including Ping Pong, Spaghetti House, Villandry, Oxo Tower, Thai Square and STK London.

Newspaper tests BLE beacons

October 21st, 2014

Dutch newspaper publisher NDC Media is testing Bluetooth beacons with thirty shops in the town of Leeuwarden, Netherlands, to send offers to consumer smartphones running the Lightcurb mobile app. “The overarching goal is to connect shoppers and entrepreneurs together; this test is designed to gain experience,” NDC explains. The company is working with Lightcurb platform operator Snakeware for the pilot, which is scheduled to run until the end of 2014.

Shopkick drives $1bn in revenue

October 21st, 2014

Location-based shopping app Shopkick reports that it has driven more than US$1bn in revenue for its partner retailers since its launch in 2010, more than half of which occurred in the past year. There are now more than 7,500 ShopBeacon Bluetooth beacons live across 3,000 stores including American Eagle Outfitters, Alex & Ani and Macy’s locations.

Bionym begins shipping wristband

October 20th, 2014

Canadian startup Bionym has begun shipping its Nymi wristband to partners and key developers after starting to take pre-orders in September last year. The wearable device uses the wearer’s unique cardiac rhythm to verify their identity and communicates with the world around it via BLE. “We’ll be sending out more information on the next steps of the shipping process to everyone who pre-ordered a Nymi band in the coming weeks,” the company says.

Android 5.0 SDK now available

October 20th, 2014

The Android 5.0 SDK is now available to developers ahead of the scheduled launch of Android 5.0 ‘Lollipop’ in November. The software development kit includes finalised APIs and behaviours so developers can update their apps to take advantage of new features including enhanced BLE and NFC support.

Welsh museum tests iBeacons

October 17th, 2014

The National Roman Legion Museum in Caerleon, Wales, is using Bluetooth beacons to let visitors discover more about the collections on show on their mobile devices. The National Museum of Wales is testing the technology in partnership with People’s Collection Wales and app developer Locly. The move follows a successful first trial at the National Slate Museum in Llanberis.

Hong Kong carrier SmarTone rolls out Bluetooth marketing platform to retailers

October 14th, 2014

Hong Kong mobile network operator SmarTone has introduced ST Beacon, a marketing service that lets retailers send promotional messages to customers with an Android or iOS device using Bluetooth. “ST Beacon employs Bluetooth technology and… More

Square lets customers make P2P payments via BLE

October 13th, 2014

Square has added a feature to its Square Cash app that lets users leverage Bluetooth Low Energy (BLE) to make payments to anyone nearby, as well as an order ahead service for users of its… More

Hailo reports on BLE payments in taxis

October 13th, 2014

Pay with Hailo, a service that uses Apple’s iBeacon technology to let users of the Hailo taxi hailing app pay drivers with their smartphone, is experiencing “steady growth”, Naoise Irwin, the company’s VP of strategic… More

US Tennis Association serves up Bluetooth beacons at Flushing Meadows

October 6th, 2014

The US Tennis Association (USTA) has used a network of Bluetooth beacons placed around the US Open’s Flushing Meadows venue to tailor its mobile app to event attendees, learn how ticket holders moved around the… More

Carlsberg rolls out NFC beer mats and beacons to 250 Danish pubs and bars

October 6th, 2014

Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app. More

KLM uses Bluetooth beacons to help passengers navigate Schiphol Airport

October 1st, 2014

Passengers travelling with KLM from Amsterdam’s Schiphol Airport can now use the airline’s app to get a map of the airport that shows the route they need to take to their gate and the time… More

InMarket reports on attitudes to beacon messages

September 29th, 2014

Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found. “The same goes if the notifications customers received were irrelevant: the beacon app gets deleted,” BostInno reports.

John Lewis invests in BLE

September 29th, 2014

Upmarket UK department store chain John Lewis has invested £100,000 in Localz, a startup that uses Bluetooth beacons to improve the in-store shopping experience and has won the retailer’s first JLAB incubator program. The company will use the money to develop its technology “in conjunction with John Lewis” and to “launch live trials in store”.

Korea’s SK Planet buys US BLE offers platform Shopkick

September 29th, 2014

Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of… More

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