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Bluetooth low energy (BLE)

News about Bluetooth low energy (BLE).

Macy’s unveils mobile payments and customer marketing plans

September 17th, 2014

Macy’s Inc, owner of the Macy’s and Bloomingdale’s department store chains, has unveiled plans to implement a range of new technologies designed to provide an omnichannel shopping service to its customers. The plans include Bluetooth… More

iPhone 6 to ship with NFC and support for Apple Pay mobile payments

September 9th, 2014

UPDATED The new iPhone 6 and iPhone 6 Plus will include support for NFC, Apple has announced. The NFC functionality will let users make Apple Pay mobile payments in stores. More

Rumoured Apple retail partner list grows

September 8th, 2014

The list of retailers that look set to accept Apple’s new mobile payments service now includes CVS and Walgreens according to Re/Code and Disney, according to 9to5Mac, which adds that Apple is installing additional Gimbal Series 20 Bluetooth beacons in its stores. Also expected to support Apple mobile payments, according to earlier reports, are Nordstrom, Macy’s and McDonalds with the launch date most likely to be 15 September.

Apple cuts deals with card issuers?

September 5th, 2014

Apple will be getting special rates from five US card issuers on mobile payments made by its device users, according to well-connected payments advisor Tom Noyes, and customers will use a combination of Bluetooth Low Energy (BLE), NFC and Touch ID to make payments in stores. “Apple wanted to launch the payment product with BLE (not NFC) but existing payment networks didn’t want to cause merchant chaos in fragmentation of acceptance infrastructure,” he says.

Graceland uses Bluetooth beacons to guide Elvis fans

September 4th, 2014

Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to… More

Melbourne Cricket Club equips roving snack vendors with Bluetooth beacons

September 2nd, 2014

Bluetooth Low Energy (BLE) beacons are being attached to the trays of roving snack and drink vendors for football matches taking place at Melbourne Cricket Ground (MCG), Australia this month. The beacons trigger location-specific messages… More

Downtown uses Bluetooth beacons to deliver orders to customers’ tables

September 2nd, 2014

A café in Palo Alto, California is using a new service developed by startup Downtown that lets customers order and pay for their meals with their mobile phone. Bluetooth beacons placed at each table link… More

JD Sports adds BLE beacons

September 2nd, 2014

UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”

IPC Media promotes magazine sales via convenience store beacons

August 27th, 2014

Publisher IPC Media is using Bluetooth Low Energy (BLE) beacons installed in 740 One Stop convenience stores across the UK to offer discounted copies of its Chat, Pick Me Up, Woman and TV & Satellite… More

Orderella to install NFC tags and Bluetooth beacons in 79 UK pubs and bars

August 26th, 2014

Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth beacons in all the 79 pubs and bars across… More

Levi’s Stadium adds BLE beacons

August 21st, 2014

The Levi’s Stadium in San Francisco has installed 1,700 Bluetooth Low Energy (BLE) beacons that can be used “to give people pinpoint directions to their seats as well as to any other place in the stadium,” Time reports. “They can also be used to send them alerts about specials from concession stands and other promotions.”

UK retailers install hi-tech mannequins that let customers buy what they see in the window

August 21st, 2014

UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around… More

Merchants to test BLE payments at Vilnius street fair

August 7th, 2014

More than 250 merchants taking part in this year’s Vilnius City Fiesta will be testing out a Bluetooth Low Energy (BLE) mobile payments service that uses EVP International’s Paysera platform. The solution will also use… More

Two hundred US shopping malls to use BLE beacons for shopper marketing

August 5th, 2014

More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider… More

GameStop deploys BLE in stores

August 5th, 2014

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.

BLE guides the blind at SFO

August 5th, 2014

Visually-impaired travellers at San Francisco International Airport (SFO) are now being guided through terminals via Bluetooth Low Energy (BLE) beacons supplied by Indoo.rs. Some 500 devices have been placed at boarding gates, restaurants and power outlets to trigger audible calls on a passenger’s smartphone when in beacon range. “The prototype version will undergo additional testing and refinement before being released for use by the traveling public,” SFO says.

US merchant groups call for creation of open tokenization standards

August 1st, 2014

Leading merchant groups in the US have come together to call for the creation of an alternative set of open standards for tokenized payments that would be managed by an independent body such as ISO or ANSI — rather than by the payments industry. More

HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada

July 30th, 2014

HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones… More

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Xiaomi unveils $13 smart band

July 28th, 2014

Chinese mobile device maker Xiaomi has launched the Mi Band, a CNY79 (US$13) wristband that features sensors for health and fitness tracking and can be used to unlock the wearer’s Xiaomi smartphone via BLE.  “Future plans for the Mi Band include making it into a personal ID — so it can unlock your door when you come home, or switch on smart appliances and gadgets,” The Next Web reports.

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