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    Bluetooth low energy (BLE)

    News about Bluetooth low energy (BLE).

    Proxama and Mapway launch BLE beacon service on London buses

    May 4th, 2016

    PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.  More

    Corporate drivers to get mobile payments at the pump

    May 3rd, 2016

    Drivers of corporate fleet vehicles will soon be able to pay for fuel using a mobile payment service that identifies the site and pump using Bluetooth Low Energy (BLE) beacons and authenticates the vehicle using NFC. More

    Google Authenticator to get NFC and BLE?

    May 3rd, 2016

    The Google Authenticator app, which generates two-step verification codes as an additional layer of security when signing in, will soon add support for NFC and Bluetooth Low Energy (BLE), an APK teardown reported by Android Police reveals. “The obvious first question is whether or not NFC and BLE will be used to add accounts to the device or used to unlock other devices,” the publication says. “It could also be used for signing into various apps and services or even used to open an electronically locked door.”

    UK restaurants and bars roll out Z-Beacon technology

    April 21st, 2016

    More than 1,000 restaurants, bars and pubs across the UK are deploying Z-Beacon, a new platform developed by QR code-based mobile payments provider Zapper. The platform uses Bluetooth Low Energy beacons to send out personalised messages, offers and rewards to customers’ mobile devices. Restaurant chain CAU is among the companies installing the technology and has rolled out Z-Beacon to all 17 of its locations across the UK.

    US brewery installs BLE beacons on beer taps

    April 12th, 2016

    Drinkers of Schlafly Beer in St Louis, Missouri can now receive information about drink specials, tasting notes, new beer releases and customised campaigns on their smartphone via Bluetooth Low Energy (BLE) beacons attached to the craft brewery’s beer taps. More

    SK Telecom launches hands free mobile payments and rewards

    March 30th, 2016

    More than 100,000 customers of SK Telecom in Korea have subscribed to T Pay, a hands free mobile payment and rewards service based on Bluetooth Low Energy (BLE) technology that launched earlier this month. More

    US students get mobile order and pay

    March 24th, 2016

    Students at Missouri Valley College and Hannibal-LaGrange University can now order and pay for food and drink using their mobile devices. The Lucova Campus solution, provided by Lucova and Fresh Ideas Food Service Management, uses Bluetooth Low Energy (BLE) to bring up a profile image at the point of sale that the server can use to check a student’s identity. Southwestern College in Kansas also rolled out the white label solution in November 2015.

    Waitrose trials ‘scan as you shop’ mobile app

    March 16th, 2016

    Customers at upmarket UK supermarket chain Waitrose are trialling a ‘scan as you shop’ mobile app in three branches that lets them scan product barcodes on their phones as they place goods in their basket. “The trial is taking place in Waitrose shops in Clapham Common, Meanwood and Milngavie, with a view to rolling out the service to all Waitrose branches in 2016 if successful,” the company says. Waitrose began testing Bluetooth Low Energy (BLE) beacons in its stores in May 2014.

    Proxama and Google bring the physical web to London buses

    March 11th, 2016

    PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More

    Google pilots hands-free payments in San Francisco

    March 3rd, 2016

    Shoppers in San Francisco’s South Bay area are being invited to take part in a pilot test of Hands Free, a payment service developed by Google that uses a combination of Bluetooth Low Energy (BLE), Wi-Fi and location services to let consumers make in-store payments without taking their mobile phone out of their pocket. More

    Swiss P2P payments service moves in-store with QR codes

    March 3rd, 2016

    Shoppers in Switzerland can now make in-store mobile payments using Paymit, the P2P transfer service established by the country’s financial infrastructure operator SIX and telecommunications provider Swisscom. The in-store functionality is being piloted with select merchants… More

    Swedish amusement park installs BLE beacons

    March 1st, 2016

    Visitors to Liseberg amusement park in Sweden can now get information about its attractions on their smartphones via Bluetooth Low Energy beacons and a mobile app provided by CGI. “The app tells you all about the attractions, including queue times and minimum height requirements,” the amusement park says. “You can find friends, available parking, the nearest bathroom — all the questions you might need answers to during a visit to the park.”

    NXP backs two new IoT development platforms

    February 24th, 2016

    PARTNER NEWS: NXP has put its support behind two new reference platforms that will enable “innovation and rapid development” for smart wearables. The platforms target a range of internet of things (IoT) applications with open-source hardware and software, form-factor flexibility and expandable solutions for designers to adapt to changing market needs. More

    Android users to get app-free beacon messages

    February 11th, 2016

    Google has begun supporting the physical web in its Chrome browser for Android, enabling users to discover web content relevant to their surroundings via Eddystone Bluetooth Low Energy (BLE) beacons — without needing to download… More

    Super Bowl fans explore Bay Area with BLE beacons

    February 8th, 2016

    Attendees at Super Bowl 50 over the weekend were notified of related events, points of interest and prizes on their smartphones via a mobile app and Bluetooth Low Energy (BLE) beacons installed in locations across the San Francisco Bay Area. The beacons were deployed by Gimbal.

    Proxama joins the NFC World partner program

    February 1st, 2016

    NFC World is pleased to welcome NFC and mobile payments pioneer Proxama as a member of its partner program. The company was involved in some of the world’s first NFC payments projects and now offers… More

    Bologna Airport to install Bluetooth beacons, NFC tags and QR codes

    January 26th, 2016

    Travellers passing through  Bologna Airport in Italy will soon be able to download the airport’s mobile app by tapping NFC tags or scanning QR codes with their mobile phone. They will then get notifications via Bluetooth Low Energy (BLE) beacons installed by platform provider Connecthings. “Orientation in the airport can be now greatly, simply facilitated using the mobile devices everybody’s using,” says Bologna Airport’s Silvia Lombardi.

    Broadway theatres deploy BLE beacons

    January 25th, 2016

    Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform.

    Rite Aid deploys 4,500 Bluetooth beacons

    January 20th, 2016

    US pharmacy chain Rite Aid has deployed more than 4,500 Bluetooth Low Energy (BLE) beacons across its US stores to send personalised messages to its customers. “This is the largest retail deployment to date,” says beacon provider inMarket. “The proximity program will also be integrated with Rite Aid’s own app.”

    Estimote raises US$10.7m

    January 18th, 2016

    Beacon manufacturer Estimote has raised US$10.7m in a Series A investment round led by Javelin Venture Partners. “The investment will help us to accelerate innovation and expand our operations in New York, in our European office in Krakow and expand our San Francisco office,” the company says.

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