Bluetooth low energy (BLE)
News about Bluetooth low energy (BLE).
May 26th, 2016
Almost 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacon technology by 2020, Juniper Research forecasts. “This is up from just 11m this year, as retailers seek to develop proximity marketing campaigns in and around their stores,” the firm says. “Spend on digital retail marketing is set to increase from US$174bn in 2015, to $362.1bn by 2020.”
May 12th, 2016
The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts. “Beacons are also going to have an effect on mobile advertising,” the firm says. “The dedicated beacon advertising market will grow strongly, but collaboration and aggregation of networks will also be a developing trend in 2016.”
May 6th, 2016
Customers at Citibank’s smart banking branches in Manhattan, New York have been gaining cardless after-hours entry to ATM lobbies using their iPhone or Apple watch and Bluetooth Low Energy (BLE) beacons installed by Gimbal. By…
May 4th, 2016
PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.
May 3rd, 2016
Drivers of corporate fleet vehicles will soon be able to pay for fuel using a mobile payment service that identifies the site and pump using Bluetooth Low Energy (BLE) beacons and authenticates the vehicle using NFC.
May 3rd, 2016
The Google Authenticator app, which generates two-step verification codes as an additional layer of security when signing in, will soon add support for NFC and Bluetooth Low Energy (BLE), an APK teardown reported by Android Police reveals. “The obvious first question is whether or not NFC and BLE will be used to add accounts to the device or used to unlock other devices,” the publication says. “It could also be used for signing into various apps and services or even used to open an electronically locked door.”
April 21st, 2016
More than 1,000 restaurants, bars and pubs across the UK are deploying Z-Beacon, a new platform developed by QR code-based mobile payments provider Zapper. The platform uses Bluetooth Low Energy beacons to send out personalised messages, offers and rewards to customers’ mobile devices. Restaurant chain CAU is among the companies installing the technology and has rolled out Z-Beacon to all 17 of its locations across the UK.
April 12th, 2016
Drinkers of Schlafly Beer in St Louis, Missouri can now receive information about drink specials, tasting notes, new beer releases and customised campaigns on their smartphone via Bluetooth Low Energy (BLE) beacons attached to the craft brewery’s beer taps.
March 30th, 2016
More than 100,000 customers of SK Telecom in Korea have subscribed to T Pay, a hands free mobile payment and rewards service based on Bluetooth Low Energy (BLE) technology that launched earlier this month.
March 24th, 2016
Students at Missouri Valley College and Hannibal-LaGrange University can now order and pay for food and drink using their mobile devices. The Lucova Campus solution, provided by Lucova and Fresh Ideas Food Service Management, uses Bluetooth Low Energy (BLE) to bring up a profile image at the point of sale that the server can use to check a student’s identity. Southwestern College in Kansas also rolled out the white label solution in November 2015.
March 16th, 2016
Customers at upmarket UK supermarket chain Waitrose are trialling a ‘scan as you shop’ mobile app in three branches that lets them scan product barcodes on their phones as they place goods in their basket. “The trial is taking place in Waitrose shops in Clapham Common, Meanwood and Milngavie, with a view to rolling out the service to all Waitrose branches in 2016 if successful,” the company says. Waitrose began testing Bluetooth Low Energy (BLE) beacons in its stores in May 2014.
March 11th, 2016
PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media.
March 3rd, 2016
Shoppers in San Francisco’s South Bay area are being invited to take part in a pilot test of Hands Free, a payment service developed by Google that uses a combination of Bluetooth Low Energy (BLE), Wi-Fi and location services to let consumers make in-store payments without taking their mobile phone out of their pocket.
March 3rd, 2016
Shoppers in Switzerland can now make in-store mobile payments using Paymit, the P2P transfer service established by the country’s financial infrastructure operator SIX and telecommunications provider Swisscom. The in-store functionality is being piloted with select merchants…
March 1st, 2016
Visitors to Liseberg amusement park in Sweden can now get information about its attractions on their smartphones via Bluetooth Low Energy beacons and a mobile app provided by CGI. “The app tells you all about the attractions, including queue times and minimum height requirements,” the amusement park says. “You can find friends, available parking, the nearest bathroom — all the questions you might need answers to during a visit to the park.”
February 24th, 2016
PARTNER NEWS: NXP has put its support behind two new reference platforms that will enable “innovation and rapid development” for smart wearables. The platforms target a range of internet of things (IoT) applications with open-source hardware and software, form-factor flexibility and expandable solutions for designers to adapt to changing market needs.
February 11th, 2016
Google has begun supporting the physical web in its Chrome browser for Android, enabling users to discover web content relevant to their surroundings via Eddystone Bluetooth Low Energy (BLE) beacons — without needing to download…
February 8th, 2016
February 1st, 2016
NFC World is pleased to welcome NFC and mobile payments pioneer Proxama as a member of its partner program. The company was involved in some of the world’s first NFC payments projects and now offers…
January 26th, 2016
Travellers passing through Bologna Airport in Italy will soon be able to download the airport’s mobile app by tapping NFC tags or scanning QR codes with their mobile phone. They will then get notifications via Bluetooth Low Energy (BLE) beacons installed by platform provider Connecthings. “Orientation in the airport can be now greatly, simply facilitated using the mobile devices everybody’s using,” says Bologna Airport’s Silvia Lombardi.