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Bluetooth low energy (BLE)

News about Bluetooth low energy (BLE).

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Turkish Airlines offers travel benefits via BLE

July 25th, 2014

“Visitors to Turkish Airlines’ Lounge Istanbul at Atatürk Airport will now be able to access the digital Sky Library on their own devices following the installation of iBeacons in the lounge,”  Future Travel Experience reports. “When a passenger with the app installed on their device is within the vicinity of an iBeacon, they will automatically receive a WiFi password, a support number and access to the Sky Library, which includes a selection of digital books and magazines.”

Visa to launch new payments service in September, Apple could be the first customer

July 24th, 2014

Visa has unveiled a suite of services designed to “facilitate secure payments across a broad range of internet-connected devices and wearables”. The announcement of the new Visa Digital Solutions service comes amid reports that Apple… More

Festival uses BLE to gain insights into attendee activity

July 23rd, 2014

This year’s Bonnaroo Music and Arts Festival has used Bluetooth Low Energy (BLE) beacons to track how visitors moved around the site so that it can “shape and streamline the festival in the future”. One… More

Consult Hyperion demos EMV mobile payments over BLE on an iPhone

July 22nd, 2014

UK payments technology specialist Consult Hyperion has unveiled a proof-of-concept solution that uses Bluetooth Low Energy (BLE) and host card emulation (HCE) to enable both iPhone and Android NFC phone owners to make MasterCard, Visa… More

Clear Channel launches NFC advertising in the US and Canada

July 18th, 2014

Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

Japan Airlines combines beacons and smartwatches to improve customer service at airports

July 15th, 2014

Japan Airlines staff at Tokyo’s Haneda airport are being provided with smartwatches that work in conjunction with Bluetooth Low Energy beacons, to give management a way to assign staff more efficiently and respond more swiftly to customer requests. More

Marriott to deliver rewards to guests via BLE

July 14th, 2014

Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay. The… More

French shopping centre uses BLE beacons to help retailers attract customers

July 11th, 2014

Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver… More

60m BLE beacons to ship by 2019

July 10th, 2014

Sixty million Bluetooth Low Energy (BLE) beacons worth US$500m will be shipped in 2019, ABI Research forecasts. Most will be used in the commercial and enterprise, connected home and personal asset tracking sectors — rather than retail — the “BLE Tags and the Location of Things” study anticipates.

Robin raises funds for BLE in the office

July 9th, 2014

Boston startup Robin has closed a US$1.4m seed funding round to expand and develop a solution that uses iBeacons and Bluetooth Low Energy (BLE) to let workers interact with the office space around them. Using the beacons, the Robin mobile app and the company’s dashboard, users can control the workplace and automate tasks such as room booking, heating and lighting control, and locating coworkers.

Easyjet pilots Bluetooth beacons at three European airports

July 8th, 2014

Low-cost airline easyJet is trialling iBeacon technology at London Luton, London Gatwick and Paris Charles de Gaulle airports. The aim of the project is to “enhance the in airport experience”, the airline says. Bluetooth Low Energy… More

Smartwatch with iris recognition and NFC seeks funding

July 8th, 2014

Crowdfunding is being sought for an NFC-enabled smartwatch that features iris recognition technology, letting wearers identify themselves and unlock services using their unique biometric data. The iris pattern capture and verification process takes less than two seconds,… More

Yapital tests fingerprint payments

July 3rd, 2014

Retailer-owned mobile payments provider Yapital is testing the use of fingerprint biometrics to replace PIN entry when paying by smartphone. “As the major smartphone manufacturers are now integrating fingerprint scanning into their products, we have immediately launched appropriate tests,” says Yapital’s Oliver Kress. The company already supports payments via NFC, QR and Bluetooth Low Energy (BLE).

Samsung adds Galaxy S5 Mini

July 2nd, 2014

Samsung has unveiled the Galaxy S5 Mini, a compact version of their latest flagship smartphone. LTE models come with NFC, and the device also features Bluetooth 4.0 BLE connectivity as well a fingerprint sensor to provide users with extra security and the ability to verify PayPal payments using their finger. The Galaxy S5 Mini will be available in Russia this month and is expected to roll out globally.

Android L speeds up NFC P2P sharing

June 27th, 2014

New support for Android Beam, the name used for NFC peer-to-peer sharing in Android, is to be introduced with Android L, version 5.0 of Google’s operating system. Currently, Android Beam only springs into action once… More

Android L to offer wide range of new features for mobile payments and commerce

June 26th, 2014

The next generation of Android, unveiled at the Google I/O developer conference, will offer mobile payments, banking and commerce providers a wide range of new functions. Android L includes support for BLE’s peripheral mode, tighter… More

Carrefour and Nisa track shoppers via Bluetooth beacons in trolleys and baskets

June 26th, 2014

Supermarket giant Carrefour and convenience store group Nisa are piloting a new technology that uses Bluetooth Low Energy (BLE) beacons attached to trolleys and baskets to track a shopper’s journey around the store. Three Carrefour… More

Mahana uses BLE to help hotels improve customer service

June 26th, 2014

Hospitality technology startup Mahana has introduced a customer service platform that gives hotel and casino staff a way to improve customer service by accessing guest information on the go. The platform plugs into a hotel’s… More

Brixton Pound uses BLE to let residents pay local businesses with their mobiles

June 20th, 2014

Businesses across the London district of Brixton are to be equipped with Bluetooth beacons that will allow residents to make mobile payments using the Brixton Pound, a local currency designed to encourage consumers to spend their money in independent local businesses. More

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