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Bluetooth low energy (BLE)

News about Bluetooth low energy (BLE).

Auchan rolls out Bluetooth and NFC payment beacons in Luxembourg

September 30th, 2015

Supermarket chain Auchan is installing Digicash Bluetooth and NFC payment beacons at checkouts at its hypermarket in Luxembourg to enable shoppers to pay for purchases and collect loyalty points with their mobile phone. The rollout by… More

uBirds seeks funding for strap that brings NFC to any watch

September 25th, 2015

Warsaw-based start-up uBirds has launched a Kickstarter campaign to raise funds for a leather strap that can be fitted onto any standard watch to add a range of smartwatch-like capabilities. The Unique strap includes a programmable… More

Pizza Hut installs Bluetooth beacons at 1,471 locations in China

September 22nd, 2015

Some 1,471 Pizza Hut restaurants in mainland China have installed Bluetooth Low Energy (BLE) beacons from Sensoro to send out coupons, WeChat movie ticket prizes, special offers and discounts directly to customers’ smartphones. “Customers in… More

Henry Holland uses NFC rings to let London Fashion Week VIPs buy direct from the catwalk

September 22nd, 2015

VIP guests attending fashion designer Henry Holland’s show at this week’s London Fashion Week were able to make purchases from the catwalk by tapping NFC rings against payment receiver tags attached to clothes and accessories. The… More

Pittsburgh Penguins fans get BLE offers

September 17th, 2015

Fans of the Pittsburgh Penguins ice hockey team will receive exclusive content on their mobile device when attending games at the Consol Energy Center throughout the 2015-2016 season via Bluetooth Low Energy (BLE) beacons. “Beacon-triggered content will include greeting fans as they enter the arena with special content, an interactive experience at the Mario Lemieux statue and concession offers and discounts,” platform provider Rover says.

Estimote uses BLE stickers for indoor location

September 14th, 2015

Bluetooth Low Energy (BLE) specialist Estimote has released an indoor location solution incorporating Estimote Stickers, Estimote Cloud and a mobile app to enable a user to search for objects tagged with stickers in specific locations. “Simply enter the name of a nearable and you’ll know exactly where it’s located,” the company says. “It’ll be highlighted on a map of the relevant location.”

UK black cabs to get Bluetooth beacons

September 7th, 2015

Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel. A total of 4,000 Bluetooth Low Energy (BLE) beacons are being installed in taxis by mobile proximity marketing provider Proxama and taxi advertising provider Ubiquitous. Proxama also partnered out-of-home media owner Exterion to roll out beacons across public transport services.

Cyber Group and Sensoro roll out beacons across Greater China

August 27th, 2015

Chinese chain store operator Cyber Group has launched a joint venture with beacon platform provider Sensoro to roll out Bluetooth Low Energy (BLE) beacons across Japan and the Greater China region. The companies have already deployed beacons across Tokyo’s top shopping center Marunouchi and will roll out the platform to more than 20 shopping centers and retail stores in the city. They will also install more than 5,000 beacons in 40 shopping districts in Taiwan before the end of October.

PREIT installs BLE beacons in US malls

August 26th, 2015

Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones. The company has partnered with beacon advertising network Mobiquity Networks, which is now working in more than 320 malls hosting 7,500 retailers.

Elle launches BLE beacon offers across the US

August 25th, 2015

Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are… More

SmarTone unveils Kiss mobile marketing platform with NFC payments and Bluetooth beacons

August 7th, 2015

Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss Dollars loyalty program and Kiss Beacons… More

Target tests Bluetooth beacons in 50 US stores

August 6th, 2015

US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app…. More

Hampton Inn hotels install beacons in Seattle

August 6th, 2015

Guests at hotel chain Hampton Inn are to be greeted with personalised messages, digital concierge services, directions and tailored offers on their smartphones via Bluetooth Low Energy (BLE) beacons deployed across  Seattle. “Beacons have been installed with more to deploy soon and notifications will be delivered using the SnipSnap mobile application,” platform provider Signal360 says.

SIX and Swisscom partner with banks for national mobile payments service

August 6th, 2015

Switzerland’s financial infrastructure operator SIX and telecommunications provider Swisscom have partnered with a number of banks in the country to establish a nationwide mobile payments service that would enable consumers to make in-store mobile payments… More

DigiSEq gets MasterCard approval to provision payments to mass market wearables

August 4th, 2015

MasterCard has approved a solution that enables payment credentials to be provisioned to wearable devices with a secure element and NFC antenna. The move could give consumers the option of buying any wearable from a… More

Carrefour installs Bluetooth beacons in 28 hypermarkets across Romania

July 23rd, 2015

Supermarket giant Carrefour has installed 600 Bluetooth Low Energy (BLE) beacons in its 28 hypermarkets in Romania to guide shoppers around the stores and to deliver personalised promotions and offers either directly to their smartphones or to Samsung tablets affixed to the handles of their shopping carts.  More

Google introduces Eddystone, a new open format for BLE beacons

July 15th, 2015

Google has introduced an open format for Bluetooth Low Energy (BLE) beacons that is designed to address the shortcomings of existing beacon services and is compatible with both Android and iOS devices. More

Henry Holland to weave NFC and BLE into clothes for London Fashion Week

July 9th, 2015

British fashion designer Henry Holland is to integrate NFC and Bluetooth Low Energy (BLE) technologies into clothing designs as part of his spring/summer 2016 collection that will feature on stage during London Fashion Week in… More

France’s Teleshopping network tunes into PowaTag mobile payments

July 7th, 2015

More than 400,000 viewers of France’s largest television shopping network will soon be able to buy products featured on the TV channel by holding up their smartphone to the screen to scan audio tags that will then… More

Fido Alliance adds authentication support for NFC and BLE

July 1st, 2015

The Fido Alliance has added new NFC and Bluetooth Low Energy (BLE) transport protocols to its Universal Second Factor (U2F) authentication specification. “With these new transport specifications, Fido U2F is appropriate for mobile and wireless… More

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