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Bluetooth low energy (BLE)

News about Bluetooth low energy (BLE).

Norwich buses get Bluetooth beacons that deliver offers to passengers on the move

November 25th, 2014

UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six… More

Drop offers beacon-based payments

November 21st, 2014

Payments startup Drop has launched a mobile payments and loyalty solution that uses Bluetooth beacons to let shoppers order and pay from up to 200 feet away before picking up their purchase and leaving without having to wait in line at the point of sale. “Drop is suitable for use in any purchasing environment; food trucks, beer festivals, stadiums, restaurants and bars, all of whom would use the Drop iPad POS, right through to a solution that integrates with the existing POS and ecommerce platforms,” the company says.

Saatchi & Saatchi designs beacon loyalty rewards for Japan’s TenTen Technologies

November 21st, 2014

Japanese startup TenTen Technologies is to offer retailers USB-based Bluetooth beacons that plug into POS terminals and vending machines so that rewards can be issued automatically to users of the company’s mobile app when they… More

Motorola secures Android and Apple devices with smart keyfob

November 20th, 2014

Motorola has unveiled Motorola Keylink, a US$24.99 smart keyfob that uses Bluetooth Low Energy to enable iOS and Android device owners to track down their smartphone or their keys if they misplace them. “If your… More

inMarket hits 18% of US mobile shoppers

November 18th, 2014

Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”

Japan Airlines tests battery-free beacons at 13 airports

November 18th, 2014

Bluetooth Low Energy (BLE) beacons that use energy harvesting technology to avoid the need to change batteries have been installed by Japan Airlines (JAL) at 13 major Japanese airports to provide users of its JAL… More

Melbourne beacon trial disappoints

November 17th, 2014

Arts Centre Melbourne is rethinking its approach to using Bluetooth beacons after a disappointing pilot that used the technology to send out food and beverage offers to visitors during October’s Melbourne Festival. “I’m not exactly sure our audience respond to a retail approach in a cultural arena,” the centre’s Kristen Eckhardt told CMO. “There’s a bit of a disconnect perhaps; prompting an unplanned visit to a cultural institution through this technology might be too big a leap for this particular audience.”

Samsung launches Proximity mobile marketing platform

November 13th, 2014

Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded… More

The Shard gets BLE beacons

November 5th, 2014

London’s highest viewing gallery is to deploy Bluetooth beacons 800 feet (243m) above the city at the top of its tallest building. Aruba will supply the The View at The Shard with BLE beacons and a software platform to deliver information about notable landmarks visible from the tourist attraction to visitors’ mobile devices.

Chase and Vantiv to offer Poynt POS

November 4th, 2014

Chase Paymentech and Vantiv, two of the largest payment processors in the US, have signed up to distribute the former head of Google Wallet’s new Poynt POS terminal to their merchant bases. The device, unveiled by Osama Bedier’s startup last week, supports magnetic stripe, EMV, NFC, QR codes and Bluetooth beacon technology.

Aislelabs compares beacons

November 3rd, 2014

Toronto-based in-store marketing specialist Aislelabs has published an online comparison examining Bluetooth Low Energy (BLE) beacon hardware from 16 different vendors including Estimote, Kontakt and Gimbal. “Over the past three months, we have stress tested the beacons under many conditions, examining every aspect of them,” the company says. “This is the first and most comprehensive report of its kind.”

Canadian banks pilot biometric wristband payments

November 3rd, 2014

Royal Bank of Canada (RBC), MasterCard and other Canadian issuing banks have begun pilot testing an NFC version of Nymi, a biometrically authenticated wristband that uses the wearer’s unique cardiac rhythm to verify their identity. More

SK Planet to roll out Bluetooth beacons to 10,000 stores across Korea

November 3rd, 2014

SK Planet has launched a new Bluetooth Low Energy (BLE) service in Korea that offers customers reward points and benefits directly on their mobile device whenever they enter a participating retail location. The BLE beacon-based solution is expected to be installed in more than 10,000 stores by next month. More

MCX prepares to open its wallet to NFC and bank cards

October 31st, 2014

MCX is now open to supporting both NFC and Bluetooth Low Energy for payments and is in conversation with credit card issuers about opening up its CurrentC mobile wallet to payment cards, CEO Dekkers Davidson… More

Bedier unveils Poynt POS

October 31st, 2014

The former head of Google Wallet has unveiled a payment terminal supporting mag stripe, EMV, NFC, QR codes and beacon technology with no add-ons or dongles needed. Poynt is both a stylish POS terminal and the name of the startup behind it. “We wanted to make sure this device would keep up with the rapidly changing payments landscape,” says Osama Bedier. “We call upon banks and developers to join us in this mission to do for merchants what smartphones have done for consumers — usher in a new chapter of commerce.”

Football fans get BLE promos

October 31st, 2014

UK Football League sponsor Sky Bet has installed Bluetooth beacons at Elland Road, Leeds and the New York Stadium, Rotherham to send offers to football fans as part of a pilot project that could be rolled out to other locations across the country. “The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous,” says the online sports betting firm’s Andrew Walton.

Swirl serves ads to shoppers inside stores

October 27th, 2014

Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service… More

Apple patent unlocks cars with BLE

October 27th, 2014

A recently published Apple patent hints that the company is working on future CarPlay functionality that would allow users to lock and unlock car doors, start engines and perform other tasks using their iOS device and geofence technology. The company’s iBeacon location system could also play a part in the service, the Accessory Control with Geo-fencing patent explains.

Bookatable tests iBeacon at 119 restaurants

October 24th, 2014

Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location. Bookatable has worked with American Express to install BLE beacons in 119 restaurants participating in the London Restaurant Festival, including Ping Pong, Spaghetti House, Villandry, Oxo Tower, Thai Square and STK London.

Newspaper tests BLE beacons

October 21st, 2014

Dutch newspaper publisher NDC Media is testing Bluetooth beacons with thirty shops in the town of Leeuwarden, Netherlands, to send offers to consumer smartphones running the Lightcurb mobile app. “The overarching goal is to connect shoppers and entrepreneurs together; this test is designed to gain experience,” NDC explains. The company is working with Lightcurb platform operator Snakeware for the pilot, which is scheduled to run until the end of 2014.

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