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Bluetooth low energy (BLE)

News about Bluetooth low energy (BLE).

Cyber Group and Sensoro roll out beacons across Greater China

August 27th, 2015

Chinese chain store operator Cyber Group has launched a joint venture with beacon platform provider Sensoro to roll out Bluetooth Low Energy (BLE) beacons across Japan and the Greater China region. The companies have already deployed beacons across Tokyo’s top shopping center Marunouchi and will roll out the platform to more than 20 shopping centers and retail stores in the city. They will also install more than 5,000 beacons in 40 shopping districts in Taiwan before the end of October.

PREIT installs BLE beacons in US malls

August 26th, 2015

Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones. The company has partnered with beacon advertising network Mobiquity Networks, which is now working in more than 320 malls hosting 7,500 retailers.

Elle launches BLE beacon offers across the US

August 25th, 2015

Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are… More

SmarTone unveils Kiss mobile marketing platform with NFC payments and Bluetooth beacons

August 7th, 2015

Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss Dollars loyalty program and Kiss Beacons… More

Target tests Bluetooth beacons in 50 US stores

August 6th, 2015

US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app…. More

Hampton Inn hotels install beacons in Seattle

August 6th, 2015

Guests at hotel chain Hampton Inn are to be greeted with personalised messages, digital concierge services, directions and tailored offers on their smartphones via Bluetooth Low Energy (BLE) beacons deployed across  Seattle. “Beacons have been installed with more to deploy soon and notifications will be delivered using the SnipSnap mobile application,” platform provider Signal360 says.

SIX and Swisscom partner with banks for national mobile payments service

August 6th, 2015

Switzerland’s financial infrastructure operator SIX and telecommunications provider Swisscom have partnered with a number of banks in the country to establish a nationwide mobile payments service that would enable consumers to make in-store mobile payments… More

DigiSEq gets MasterCard approval to provision payments to mass market wearables

August 4th, 2015

MasterCard has approved a solution that enables payment credentials to be provisioned to wearable devices with a secure element and NFC antenna. The move could give consumers the option of buying any wearable from a… More

Carrefour installs Bluetooth beacons in 28 hypermarkets across Romania

July 23rd, 2015

Supermarket giant Carrefour has installed 600 Bluetooth Low Energy (BLE) beacons in its 28 hypermarkets in Romania to guide shoppers around the stores and to deliver personalised promotions and offers either directly to their smartphones or to Samsung tablets affixed to the handles of their shopping carts.  More

Google introduces Eddystone, a new open format for BLE beacons

July 15th, 2015

Google has introduced an open format for Bluetooth Low Energy (BLE) beacons that is designed to address the shortcomings of existing beacon services and is compatible with both Android and iOS devices. More

Henry Holland to weave NFC and BLE into clothes for London Fashion Week

July 9th, 2015

British fashion designer Henry Holland is to integrate NFC and Bluetooth Low Energy (BLE) technologies into clothing designs as part of his spring/summer 2016 collection that will feature on stage during London Fashion Week in… More

France’s Teleshopping network tunes into PowaTag mobile payments

July 7th, 2015

More than 400,000 viewers of France’s largest television shopping network will soon be able to buy products featured on the TV channel by holding up their smartphone to the screen to scan audio tags that will then… More

Fido Alliance adds authentication support for NFC and BLE

July 1st, 2015

The Fido Alliance has added new NFC and Bluetooth Low Energy (BLE) transport protocols to its Universal Second Factor (U2F) authentication specification. “With these new transport specifications, Fido U2F is appropriate for mobile and wireless… More

London buses get on board beacon rollout

July 1st, 2015

Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama. The move follows a successful pilot conducted on buses in Norwich last year.

Beacons on menu for Cathay Pacific lounge guests

July 1st, 2015

Guests using Cathay Pacific’s business and first class lounge at San Francisco International Airport will be able to receive information about food and beverage menus and other available amenities with their smartphone via beacons installed across the lounge. The airline is working in partnership with platform provider LoungeBuddy for the trial that will be in place for 60 days.

Apple Watch patent transfers data in a shake

July 1st, 2015

Apple’s latest patent details how an Apple Watch could exchange information with another when wearers greet each other with a handshake. “The wearable devices can detect their proximity to the other (using BLE or NFC-based proximity sensors),” Patently Apple reports. “Each device can communicate with the other (using Bluetooth, NFC, Wi-Fi or other wireless communication channels) to verify it experienced similar acceleration.”

Beacons guide Hong Kong airport passengers

June 30th, 2015

Passengers at Hong Kong International Airport are being guided by 50 beacons installed across Terminal 1 as part of a pilot with SITA Lab. “These user-friendly maps display key information on passengers’ mobile phones or tablets, and the time it will take to get to the gate,” SITA Lab says. “They also provide information about shops, restaurants and retail offers.”

Maple Leafs install beacons for draft party

June 30th, 2015

Fans of Toronto Maple Leafs will be able to win prizes, interact with Legends Row and explore activities on their smartphones during the hockey team’s draft party via beacons from mobile proximity platform Rover. “Our priority is creating the best experience for our fans and the technology available through companies like Rover provides some exciting possibilities,” says Maple Leafs’ Shannon Hosford.

PayRange raises $12m for vending machine payments via Bluetooth

June 26th, 2015

Digital payments enabler PayRange has secured US$12m in Series A funding to drive mobile payment acceptance in the vending machine industry with a plug-in dongle called BluKey. “PayRange uses a small device which plugs into the back of the machine and a customer-side mobile app to enable any vending machine to accept all forms of payment,” the company says. The US$49 device uses Bluetooth Low Energy, says PayRange, and the prepaid app can be funded with both Apple Pay and Android Pay.

Beacons link in Cannes Lions contacts

June 23rd, 2015

Visitors to this year’s Cannes Lions event will be notified when one of their LinkedIn contacts is nearby or when they have signed up for the same sessions as a favourite via beacons installed by Eventbase. “When attendees from the same LinkedIn network are in the vicinity, icebreaker messages will prompt you to instigate conversations with delegates with similar interests,” Eventbase says.

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