Bluetooth low energy (BLE)
News about Bluetooth low energy (BLE).
May 20th, 2015
Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. The move follows…
May 19th, 2015
Eight UK airports are to roll out a network of 200 Bluetooth Low Energy beacons that will deliver notifications such as offers and rewards to passengers while they wait for their flights. The service is…
May 15th, 2015
Visitors to Zoom Torino Biopark in Cumiana, Italy will be able to unlock information and rewards on their smartphones thanks to a network of Bluetooth Low Energy beacons that send location-based messages to their devices. “The 160,000…
April 24th, 2015
Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m.
April 13th, 2015
South African mobile payments company SnapScan has rolled out Bluetooth beacon based in-store mobile payments at 50 merchants in Cape Town and Johannesburg. The SnapBeacons system pops up a “pay here” button on the customer’s phone as they come within range of a store’s beacon. “SnapScan customers can now simply tap a button in the app to initiate the transaction via Bluetooth,” Ventureburn explains. “A message on the customer’s phone will alert them when the option is available.”
March 9th, 2015
Transport for London (TfL) is testing the use of Bluetooth beacons that work with a mobile app to provide guidance to visually impaired passengers travelling on the London Underground. “Currently most have to rely on friends to help them get used to familiar routes or phone ahead to request assistance from London Underground staff,” the BBC reports. “Many do not feel confident about using the whole network.”
March 9th, 2015
The organizers of the annual SXSW music and film festival are working with Gimbal, RightRound and Urban Airship to place 1,000 Bluetooth Low Energy (BLE) beacons around the event’s venues. The beacons support Around Me, a new social networking addition to the SXSW Go app that lets attendees who check into zones at official venues discover what’s happening nearby and connect with other people that have also checked into the location.
March 4th, 2015
Pizza Hut is testing a proof-of-concept “connected car” system that would let its customers order and pay for pizza from their vehicle before identifying themselves when arriving at the restaurant through Bluetooth beacons placed in…
March 2nd, 2015
Niemann Foods has installed a Bluetooth beacon marketing platform provided by Birdzi in eight of its County Market stores and plans to roll out the solution to all its 45 County Market locations in Iowa, Illinois and Missouri in the coming months. Grocery retailer Woodman’s Foods is also rolling out the platform across its 15 stores following a successful pilot in one location in 2014.
February 23rd, 2015
NFC Technology: How Changing Consumer Preferences Create New Opportunities For Retailers, a 26-page white paper that presents the results of a Strategy Analytics and NFC Forum study into US consumer attitudes to NFC, QR codes and Bluetooth beacons in retail, is now available to download from the NFC World+ Knowledge Centre. “In five of six use cases identified, more than twice as many consumers preferred NFC to the leading alternative,” the survey found.
February 18th, 2015
Brooklyn Museum has produced an in-depth report that examines the practical issues it experienced implementing and managing a network of Bluetooth beacons. Key concerns include installation of the beacon devices, difficulties keeping them in place and programming beacon signal strength. “We are still happy we went this route, but the practicalities have been difficult,” Shelley Bernstein from the museum says.
February 17th, 2015
2,500 US banks and credit unions will soon be able to add an “additional potential revenue source” by sending out branded, local offers to users of their mobile banking apps. The move follows a deal…
February 13th, 2015
The speed, convenience and control of NFC have made it a clear winner with the American public in a study conducted by Strategy Analytics for the NFC Forum. “Once you get the technology into the…
February 12th, 2015
The Los Angeles County Metropolitan Transportation Authority is planning to pilot Bluetooth Low Energy (BLE) beacons in Los Angeles’ Union Station to track a commuter’s journey and send out relevant information directly to their smartphone. “If the pilot program goes well, the beacons could spread across Los Angeles County to reach hundreds of thousands of commuters on Metro’s sprawling network of bus and rail lines,” LA Times reports.
February 9th, 2015
UK rail passengers could soon have their tickets verified automatically as they walk through fare gates at a station, using a Bluetooth Low Energy (BLE)-enabled mobile ticketing app due to be built by Bytemark. The…
February 2nd, 2015
Start-up Qvivr has begun taking pre-orders for Swyp, a US$49 dynamic magnetic stripe card that uses Bluetooth LE, incorporates buttons and a display and works in conjunction with a smartphone app to emulate up to 25 credit, debit, gift or loyalty cards. Swyp also uses “sophisticated algorithms”, the team says, to learn “from your behaviours, patterns and surroundings to predict your next purchase decision.”
February 2nd, 2015
Facebook has unveiled a new service called Place Tips that works with Bluetooth beacons, WiFi and GPS to show the social network’s iOS app users “useful and relevant” information about the places they visit. Those…
February 2nd, 2015
Shop owners and service providers could in future get real-time feedback on the service delivered by individual members of their staff, and thus improve the experience delivered to customers, thanks to a new mobile app…
January 27th, 2015
Two Dutch schoolboys have developed KeyTouch, an app that uses Apple’s Touch ID technology to protect access to Mac computers. “Apple fans who happen to own Touch ID-enabled iPhone and iPad models can use the app to unlock and lock their Macs as long as their OS X computers have Bluetooth 4.0 LE support and are running the KeyTouch companion app,” BGR reports.
January 22nd, 2015
The largest producer of confectionery in Latvia has installed Bluetooth Low Energy (BLE) beacons in its stores in the capital Riga to send information directly to a customer’s smartphone in the default language of their device. Laima has used Knoq, an…