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Bluetooth low energy (BLE)

News about Bluetooth low energy (BLE).

KLM uses Bluetooth beacons to help passengers navigate Schiphol Airport

October 1st, 2014

Passengers travelling with KLM from Amsterdam’s Schiphol Airport can now use the airline’s app to get a map of the airport that shows the route they need to take to their gate and the time… More

InMarket reports on attitudes to beacon messages

September 29th, 2014

Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found. “The same goes if the notifications customers received were irrelevant: the beacon app gets deleted,” BostInno reports.

John Lewis invests in BLE

September 29th, 2014

Upmarket UK department store chain John Lewis has invested £100,000 in Localz, a startup that uses Bluetooth beacons to improve the in-store shopping experience and has won the retailer’s first JLAB incubator program. The company will use the money to develop its technology “in conjunction with John Lewis” and to “launch live trials in store”.

Korea’s SK Planet buys US BLE offers platform Shopkick

September 29th, 2014

Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of… More

Miami Airport provides airlines and retailers with open access to Bluetooth beacons

September 26th, 2014

Miami International Airport has become the first in the world to use an open approach to deploying Bluetooth beacons across its footprint. The beacons — located at entrances, check-in, gates, baggage claim and valet parking… More

Macy’s unveils mobile payments and customer marketing plans

September 17th, 2014

Macy’s Inc, owner of the Macy’s and Bloomingdale’s department store chains, has unveiled plans to implement a range of new technologies designed to provide an omnichannel shopping service to its customers. The plans include Bluetooth… More

iPhone 6 to ship with NFC and support for Apple Pay mobile payments

September 9th, 2014

UPDATED The new iPhone 6 and iPhone 6 Plus will include support for NFC, Apple has announced. The NFC functionality will let users make Apple Pay mobile payments in stores. More

Rumoured Apple retail partner list grows

September 8th, 2014

The list of retailers that look set to accept Apple’s new mobile payments service now includes CVS and Walgreens according to Re/Code and Disney, according to 9to5Mac, which adds that Apple is installing additional Gimbal Series 20 Bluetooth beacons in its stores. Also expected to support Apple mobile payments, according to earlier reports, are Nordstrom, Macy’s and McDonalds with the launch date most likely to be 15 September.

Apple cuts deals with card issuers?

September 5th, 2014

Apple will be getting special rates from five US card issuers on mobile payments made by its device users, according to well-connected payments advisor Tom Noyes, and customers will use a combination of Bluetooth Low Energy (BLE), NFC and Touch ID to make payments in stores. “Apple wanted to launch the payment product with BLE (not NFC) but existing payment networks didn’t want to cause merchant chaos in fragmentation of acceptance infrastructure,” he says.

Graceland uses Bluetooth beacons to guide Elvis fans

September 4th, 2014

Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to… More

Melbourne Cricket Club equips roving snack vendors with Bluetooth beacons

September 2nd, 2014

Bluetooth Low Energy (BLE) beacons are being attached to the trays of roving snack and drink vendors for football matches taking place at Melbourne Cricket Ground (MCG), Australia this month. The beacons trigger location-specific messages… More

Downtown uses Bluetooth beacons to deliver orders to customers’ tables

September 2nd, 2014

A café in Palo Alto, California is using a new service developed by startup Downtown that lets customers order and pay for their meals with their mobile phone. Bluetooth beacons placed at each table link… More

JD Sports adds BLE beacons

September 2nd, 2014

UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”

IPC Media promotes magazine sales via convenience store beacons

August 27th, 2014

Publisher IPC Media is using Bluetooth Low Energy (BLE) beacons installed in 740 One Stop convenience stores across the UK to offer discounted copies of its Chat, Pick Me Up, Woman and TV & Satellite… More

Orderella to install NFC tags and Bluetooth beacons in 79 UK pubs and bars

August 26th, 2014

Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth beacons in all the 79 pubs and bars across… More

Levi’s Stadium adds BLE beacons

August 21st, 2014

The Levi’s Stadium in San Francisco has installed 1,700 Bluetooth Low Energy (BLE) beacons that can be used “to give people pinpoint directions to their seats as well as to any other place in the stadium,” Time reports. “They can also be used to send them alerts about specials from concession stands and other promotions.”

UK retailers install hi-tech mannequins that let customers buy what they see in the window

August 21st, 2014

UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around… More

Merchants to test BLE payments at Vilnius street fair

August 7th, 2014

More than 250 merchants taking part in this year’s Vilnius City Fiesta will be testing out a Bluetooth Low Energy (BLE) mobile payments service that uses EVP International’s Paysera platform. The solution will also use… More

Two hundred US shopping malls to use BLE beacons for shopper marketing

August 5th, 2014

More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider… More

GameStop deploys BLE in stores

August 5th, 2014

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.

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