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Bluetooth low energy (BLE)

News about Bluetooth low energy (BLE).

Niemann Foods rolls out beacon marketing

March 2nd, 2015

Niemann Foods has installed a Bluetooth beacon marketing platform provided by Birdzi in eight of its County Market stores and plans to roll out the solution to all its 45 County Market locations in Iowa, Illinois and Missouri in the coming months. Grocery retailer Woodman’s Foods is also rolling out the platform across its 15 stores following a successful pilot in one location in 2014.

White paper identifies clear consumer preference for NFC

February 23rd, 2015

NFC Technology: How Changing Consumer Preferences Create New Opportunities For Retailers, a 26-page white paper that presents the results of a Strategy Analytics and NFC Forum study into US consumer attitudes to NFC, QR codes and Bluetooth beacons in retail, is now available to download from the NFC World+ Knowledge Centre. “In five of six use cases identified, more than twice as many consumers preferred NFC to the leading alternative,” the survey found.

Brooklyn Museum reports on BLE issues

February 18th, 2015

Brooklyn Museum has produced an in-depth report that examines the practical issues it experienced implementing and managing a network of Bluetooth beacons. Key concerns include installation of the beacon devices, difficulties keeping them in place and programming beacon signal strength. “We are still happy we went this route, but the practicalities have been difficult,” Shelley Bernstein from the museum says.

Bluetooth beacons to generate new revenue stream for mobile banking apps

February 17th, 2015

2,500 US banks and credit unions will soon be able to add an “additional potential revenue source” by sending out branded, local offers to users of their mobile banking apps. The move follows a deal… More

NFC gets 75% approval rating from US consumers

February 13th, 2015

The speed, convenience and control of NFC have made it a clear winner with the American public in a study conducted by Strategy Analytics for the NFC Forum. “Once you get the technology into the… More

LA Metro to get Bluetooth beacons

February 12th, 2015

The Los Angeles County Metropolitan Transportation Authority is planning to pilot Bluetooth Low Energy (BLE) beacons in Los Angeles’ Union Station to track a commuter’s journey and send out relevant information directly to their smartphone. “If the pilot program goes well, the beacons could spread across Los Angeles County to reach hundreds of thousands of commuters on Metro’s sprawling network of bus and rail lines,” LA Times reports.

Bluetooth beacons could be just the ticket for UK rail passengers

February 9th, 2015

UK rail passengers could soon have their tickets verified automatically as they walk through fare gates at a station, using a Bluetooth Low Energy (BLE)-enabled mobile ticketing app due to be built by Bytemark. The… More

Dynamic mag stripe card Swyp goes on pre-order

February 2nd, 2015

Start-up Qvivr has begun taking pre-orders for Swyp, a US$49 dynamic magnetic stripe card that uses Bluetooth LE, incorporates buttons and a display and works in conjunction with a smartphone app to emulate up to 25 credit, debit, gift or loyalty cards. Swyp also uses “sophisticated algorithms”, the team says, to learn “from your behaviours, patterns and surroundings to predict your next purchase decision.”

Facebook to test Bluetooth beacons in New York

February 2nd, 2015

Facebook has unveiled a new service called Place Tips that works with Bluetooth beacons, WiFi and GPS to show the social network’s iOS app users “useful and relevant” information about the places they visit. Those… More

Urevu unveils wearable BLE beacons for customer reviews

February 2nd, 2015

Shop owners and service providers could in future get real-time feedback on the service delivered by individual members of their staff, and thus improve the experience delivered to customers, thanks to a new mobile app… More

Schoolboys protect Macs with Touch ID

January 27th, 2015

Two Dutch schoolboys have developed KeyTouch, an app that uses Apple’s Touch ID technology to protect access to Mac computers. “Apple fans who happen to own Touch ID-enabled iPhone and iPad models can use the app to unlock and lock their Macs as long as their OS X computers have Bluetooth 4.0 LE support and are running the KeyTouch companion app,” BGR reports.

Chocolate shop sweet talks tourists with Bluetooth beacons

January 22nd, 2015

The largest producer of confectionery in Latvia has installed Bluetooth Low Energy (BLE) beacons in its stores in the capital Riga to send information directly to a customer’s smartphone in the default language of their device. Laima has used Knoq, an… More

Wirecard unveils HCE wristband for payments, loyalty and more

January 16th, 2015

German payments technology provider Wirecard has developed a wearable wristband that allows a user to make a payment using host card emulation (HCE) at any contactless POS terminal. “The Wirecard Smart Band with its contactless… More

Apple Watch owners to get beacon promos at Marsh Supermarkets

January 16th, 2015

US grocery chain Marsh Supermarkets is to use Bluetooth beacons to deliver targeted information such as shopping lists and recipes directly to a shopper’s Apple Watch or smartphone, marking the “world’s first iBeacon-wearable integration at… More

Calorie counting app uses Bluetooth beacons in fridges to help users lose weight

January 15th, 2015

Carrot, a suite of mobile apps designed to push users into better behaviours, has added a calorie-counting app that works in conjunction with a Bluetooth Low Energy (BLE) beacon placed inside a fridge to help… More

CardMobili adds beacons to mobile wallet

January 15th, 2015

CardMobili has added support for Bluetooth beacon-based marketing services to its digital wallet platform. “CardMobili’s solution is beacon-hardware agnostic, enabling it to be deployed in all types of commercial wallet applications,” the company says. “For example, [it can be] fully integrated with an MNO’s existing digital wallet ecosystem as well as within individual partner brands’ wallets.”

Shazam adds support for Bluetooth beacons

January 15th, 2015

Music recognition app Shazam has partnered with Bluetooth Low Energy (BLE) specialist Gimbal to add support for Bluetooth beacons to its platform. The move “represents a further evolution in the way consumers are looking to Shazam to magically connect them with the world around them”, Shazam says, and will “expand opportunities for brands, advertisers and media owners to offer a more personalised experience” to its more than 100 million monthly active users.

Pey equips merchants with Bitcoin POS terminals that support iBeacon, QR and NFC

January 14th, 2015

Fifty merchants in the German city of Hannover have signed up to accept Bitcoin payments using a terminal supplied by startup Pey, that uses a combination of iBeacon, QR code and NFC technology. More

FitLinxx unveils 24/7 wearable fitness device

January 14th, 2015

FitLinxx has begun taking pre-orders for AmpStrip, a 24/7 wearable device that sends a range of health and fitness data direct to a user’s smartphone using Bluetooth Low Energy (BLE). Waterproof and rechargeable, it sticks… More

Fujitsu unveils smart ring with NFC

January 13th, 2015

Fujitsu Laboratories has developed a wearable ring-style device targeted for use by factory and building workers that offers a handwriting-in-the-air functionality and NFC to enable the lookup of relevant documentation and instructions with a tap of… More

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