News about Bluetooth.
February 23rd, 2015
NFC Technology: How Changing Consumer Preferences Create New Opportunities For Retailers, a 26-page white paper that presents the results of a Strategy Analytics and NFC Forum study into US consumer attitudes to NFC, QR codes and Bluetooth beacons in retail, is now available to download from the NFC World+ Knowledge Centre. “In five of six use cases identified, more than twice as many consumers preferred NFC to the leading alternative,” the survey found.
February 18th, 2015
Brooklyn Museum has produced an in-depth report that examines the practical issues it experienced implementing and managing a network of Bluetooth beacons. Key concerns include installation of the beacon devices, difficulties keeping them in place and programming beacon signal strength. “We are still happy we went this route, but the practicalities have been difficult,” Shelley Bernstein from the museum says.
February 17th, 2015
2,500 US banks and credit unions will soon be able to add an “additional potential revenue source” by sending out branded, local offers to users of their mobile banking apps. The move follows a deal…
February 16th, 2015
A bracelet that combines an e-ink display with NFC to let the wearer change its design by simply selecting an image on a mobile app and tapping their smartphone against the bracelet has beaten its…
February 13th, 2015
The speed, convenience and control of NFC have made it a clear winner with the American public in a study conducted by Strategy Analytics for the NFC Forum. “Once you get the technology into the…
February 9th, 2015
UK rail passengers could soon have their tickets verified automatically as they walk through fare gates at a station, using a Bluetooth Low Energy (BLE)-enabled mobile ticketing app due to be built by Bytemark. The…
February 2nd, 2015
Facebook has unveiled a new service called Place Tips that works with Bluetooth beacons, WiFi and GPS to show the social network’s iOS app users “useful and relevant” information about the places they visit. Those…
January 27th, 2015
Two Dutch schoolboys have developed KeyTouch, an app that uses Apple’s Touch ID technology to protect access to Mac computers. “Apple fans who happen to own Touch ID-enabled iPhone and iPad models can use the app to unlock and lock their Macs as long as their OS X computers have Bluetooth 4.0 LE support and are running the KeyTouch companion app,” BGR reports.
January 19th, 2015
Printed power solutions provider Blue Spark Technologies has unveiled TempTraq, a thermometer in the form of a patch that adheres to the skin to monitor body temperature for 24 hours and sends the results to…
January 16th, 2015
US grocery chain Marsh Supermarkets is to use Bluetooth beacons to deliver targeted information such as shopping lists and recipes directly to a shopper’s Apple Watch or smartphone, marking the “world’s first iBeacon-wearable integration at…
January 15th, 2015
CardMobili has added support for Bluetooth beacon-based marketing services to its digital wallet platform. “CardMobili’s solution is beacon-hardware agnostic, enabling it to be deployed in all types of commercial wallet applications,” the company says. “For example, [it can be] fully integrated with an MNO’s existing digital wallet ecosystem as well as within individual partner brands’ wallets.”
January 15th, 2015
Music recognition app Shazam has partnered with Bluetooth Low Energy (BLE) specialist Gimbal to add support for Bluetooth beacons to its platform. The move “represents a further evolution in the way consumers are looking to Shazam to magically connect them with the world around them”, Shazam says, and will “expand opportunities for brands, advertisers and media owners to offer a more personalised experience” to its more than 100 million monthly active users.
January 7th, 2015
Beacon solution provider Kontakt.io is hosting a Bluetooth-based treasure hunt with a million dollar prize at the CES in Las Vegas. Show visitors can download the $1m Beacon Hunt app and look for Bluetooth beacons hidden throughout the North, Center and South halls. “Anyone can download the app from the Android or iOS app stores, and can check out the 24 hints to get 24 chances to win the big prize,” the company explains.
January 5th, 2015
Visitors at this year’s International CES in Las Vegas will be guided around the mammoth tradeshow with their smartphones and Bluetooth beacons provided by Radius Networks. “Through the CES app, users can select a CES destination such as an exhibitor booth,” the organisers explain. “The app will then show directions from the current position using the BLE beacons placed throughout the show floor.” The navigation system covers an area estimated at four million square feet.
December 19th, 2014
Twenty-six McDonald’s franchises in Columbus, Georgia have installed Bluetooth beacons that can be used to deliver coupons, alerts, employment opportunities and customer satisfaction surveys directly to a consumer’s smartphone as they enter a participating location….
December 19th, 2014
Brixton Pound (B£), a local currency designed to encourage consumers to spend in independent businesses, is to launch an NFC ‘tap and pay’ service in 2015. “The currency will implement contactless payment terminals for B£ businesses and traders, which will further speed and simplify payments,” the organisation says. The service currently lets Brixton residents make payments via Bluetooth beacons or pay-by-text.
December 15th, 2014
Dafiti, Latin America’s largest online fashion retailer, is to place Bluetooth beacons in restaurants, bars and newsstands in the Brazilian city of São Paulo to send out promotional messages to shoppers’ smartphones. “Users can opt…
December 15th, 2014
Mobile proximity solutions provider Ubudu has unveiled uBeacon Mesh, a platform that enables Bluetooth beacon installations to be used to create two-way mobile communications with consumers. The technology could be used to let shoppers respond…
December 10th, 2014
The Fido Alliance has published final drafts of version 1.0 of its Universal Authentication Framework (UAF) and Universal Second Factor (U2F) specifications. The specifications enable websites and cloud applications to replace the need for passwords with “a broad variety of existing and future Fido enabled authenticators, ranging from biometrics to hardware tokens”. Extensions that will add support for both NFC and Bluetooth are also nearing completion, the alliance says.
December 9th, 2014
MIT chemists have devised a way to detect hazardous gases and environmental pollutants using an NFC-enabled sensor and a smartphone. The low cost of the sensors means the technology could be widely deployed as a…