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Bluetooth

News about Bluetooth.

Swirl serves ads to shoppers inside stores

October 27th, 2014

Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service… More

Welsh museum tests iBeacons

October 17th, 2014

The National Roman Legion Museum in Caerleon, Wales, is using Bluetooth beacons to let visitors discover more about the collections on show on their mobile devices. The National Museum of Wales is testing the technology in partnership with People’s Collection Wales and app developer Locly. The move follows a successful first trial at the National Slate Museum in Llanberis.

Hong Kong carrier SmarTone rolls out Bluetooth marketing platform to retailers

October 14th, 2014

Hong Kong mobile network operator SmarTone has introduced ST Beacon, a marketing service that lets retailers send promotional messages to customers with an Android or iOS device using Bluetooth. “ST Beacon employs Bluetooth technology and… More

Patent provides insights into the inner workings of Apple Pay

October 9th, 2014

A newly published Apple patent application provides insights into how the iPhone maker’s new Apple Pay service will work, how the company has optimized the iPhone’s NFC capabilities to ensure the best possible user experience… More

US Tennis Association serves up Bluetooth beacons at Flushing Meadows

October 6th, 2014

The US Tennis Association (USTA) has used a network of Bluetooth beacons placed around the US Open’s Flushing Meadows venue to tailor its mobile app to event attendees, learn how ticket holders moved around the… More

Carlsberg rolls out NFC beer mats and beacons to 250 Danish pubs and bars

October 6th, 2014

Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app. More

KLM uses Bluetooth beacons to help passengers navigate Schiphol Airport

October 1st, 2014

Passengers travelling with KLM from Amsterdam’s Schiphol Airport can now use the airline’s app to get a map of the airport that shows the route they need to take to their gate and the time… More

Miami Airport provides airlines and retailers with open access to Bluetooth beacons

September 26th, 2014

Miami International Airport has become the first in the world to use an open approach to deploying Bluetooth beacons across its footprint. The beacons — located at entrances, check-in, gates, baggage claim and valet parking… More

NFC Forum publishes connection handover paper

September 24th, 2014

The NFC Forum has published guidelines for developers looking to use NFC to easily establish a connection between two devices and then hand over to Bluetooth or WiFi for high speed or long distance data exchange. Connection Handover User Experience Recommendations includes general guidance for all applications, for audio and video streaming use cases, and recommendations specific to Bluetooth use.

Macy’s unveils mobile payments and customer marketing plans

September 17th, 2014

Macy’s Inc, owner of the Macy’s and Bloomingdale’s department store chains, has unveiled plans to implement a range of new technologies designed to provide an omnichannel shopping service to its customers. The plans include Bluetooth… More

NXP publishes guide to NFC and the Internet of Things

September 9th, 2014

Chip maker NXP has published a 20-page guide to NFC and the Internet of Things (IoT) that is available for readers to download from the NFC World+ Knowledge Centre. “NFC for Embedded Applications: Your Critical… More

23 Apple patents related to NFC and mobile payments

September 8th, 2014

Apple has been steadily building a portfolio of patents related to NFC and mobile payments over recent years, from as far back as 2009. NFC World+ has reported on these as they have been published and links are provided here to details of 23 patents covering technical innovations and use cases in payments, mobile marketing, coupon delivery, gifting, event ticketing, content sharing, travel and beyond.  More

Rumoured Apple retail partner list grows

September 8th, 2014

The list of retailers that look set to accept Apple’s new mobile payments service now includes CVS and Walgreens according to Re/Code and Disney, according to 9to5Mac, which adds that Apple is installing additional Gimbal Series 20 Bluetooth beacons in its stores. Also expected to support Apple mobile payments, according to earlier reports, are Nordstrom, Macy’s and McDonalds with the launch date most likely to be 15 September.

Graceland uses Bluetooth beacons to guide Elvis fans

September 4th, 2014

Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to… More

JD Sports adds BLE beacons

September 2nd, 2014

UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”

Broadcom offers IoT developer kit

September 1st, 2014

Chip maker Broadcom has introduced Wiced Sense, a developer kit designed “to enable developers to rapidly prototype ideas and concepts for IoT devices and applications.” The kit includes a Broadcom BCM20737 Bluetooth Smart system-in-package (SiP)… More

Estimote unveils BLE stickers

August 27th, 2014

Bluetooth Low Energy (BLE) beacon maker Estimote has introduced a new product category that it calls “nearables”, stickers that contain a Bluetooth Smart controller, an ARM processor and both an accelerometer and a temperature sensor. “Simply attach a sticker to an item to turn it into a nearable — a smart, connected object that broadcasts data about its location, motion and temperature,” the company says.

IPC Media promotes magazine sales via convenience store beacons

August 27th, 2014

Publisher IPC Media is using Bluetooth Low Energy (BLE) beacons installed in 740 One Stop convenience stores across the UK to offer discounted copies of its Chat, Pick Me Up, Woman and TV & Satellite… More

Orderella to install NFC tags and Bluetooth beacons in 79 UK pubs and bars

August 26th, 2014

Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth beacons in all the 79 pubs and bars across… More

Consult Hyperion demos EMV mobile payments over BLE on an iPhone

July 22nd, 2014

UK payments technology specialist Consult Hyperion has unveiled a proof-of-concept solution that uses Bluetooth Low Energy (BLE) and host card emulation (HCE) to enable both iPhone and Android NFC phone owners to make MasterCard, Visa… More

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