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LoyaltyGrid uses NFC tags to let luxury brands reward their customers at the point of sale

November 6th, 2014

Dutch startup LoyaltyGrid has unveiled a solution that lets luxury brands use NFC tags embedded in product packaging to guarantee the authenticity of their products — and deliver rewards, discounts, exclusive content, invitations to special events… More

Burger King to offer mobile orders and payments across the US

November 4th, 2014

Burger King customers in the US will soon be able to order their meals ahead of arrival and pay for their orders using their mobile phone and a PayPal account. Burger King is working with… More

Fresh & Easy tests ATM rewards

November 3rd, 2014

Seventeen Fresh & Easy stores in Phoenix are piloting new machines from in-store ATM operator Cardtronics that offer customers discounts they can apply to store purchases by scanning a QR code on their cash withdrawal receipt using a smartphone running the company’s AllTM app. “Consumers still get quick and easy access to their cash, but now we’re helping them make the most of that cash by adding exclusive in-store discounts and money-saving offers they can access through their mobile device”, says chief marketing officer Tom Pierce.

IPC Media promotes magazine sales via convenience store beacons

August 27th, 2014

Publisher IPC Media is using Bluetooth Low Energy (BLE) beacons installed in 740 One Stop convenience stores across the UK to offer discounted copies of its Chat, Pick Me Up, Woman and TV & Satellite… More

Four in ten mobile wallet users choose mobile as primary mode of payment

July 21st, 2014

While convincing consumers to make use of a mobile wallet remains an issue for many providers, shoppers that do convert to mobile payments make extensive use of the technology, Nielsen’s Q2 2014 Mobile Wallet Report… More

UK city to run NFC, QR and BLE shopper marketing pilot

July 11th, 2014

Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More

BBVA launches NFC payments based on Visa HCE specifications

June 30th, 2014

BBVA has become the first bank to launch a commercial NFC payments service that makes use of Visa’s cloud-based payments specifications. Customers in Spain with an Android NFC handset can use host card emulation (HCE)… More

Android L to offer wide range of new features for mobile payments and commerce

June 26th, 2014

The next generation of Android, unveiled at the Google I/O developer conference, will offer mobile payments, banking and commerce providers a wide range of new functions. Android L includes support for BLE’s peripheral mode, tighter… More

Meadowhall shopping centre provides special offers via Bluetooth LE

May 29th, 2014

Meadowhall Shopping Centre in Sheffield, UK is to use iBeacon technology to gamify a shopping event, with brands providing offers, discounts, pampering freebies and prize giveaways. Participating retailers include Krispy Kreme, Hotel Chocolat, Cath Kidston and House of Fraser. More

UK shopping centre runs multi-retailer NFC marketing pilot

May 12th, 2014

A shopping centre in Solihull, UK is piloting a service that lets shoppers access discounts and promotions from multiple retailers by tapping their phone against NFC-enabled posters displayed in the windows of participating stores. Merchants… More

DNP to add invisible smart ink to printed media

May 9th, 2014

Japan-based Dai Nippon Printing has signed a partnership deal with US startup T+ink, developer of an invisible conductive ink technology that can be used to let consumers interact with books, magazines, advertising, tickets, product packaging… More

Mobispot to offer multifunction NFC wristband platform

April 4th, 2014

Singapore-based Mobispot Social Systems has introduced a platform that enables “modern city residents” to access a variety of services — including payments, transportation, ticketing, access control, discounts, membership and information sharing — via NFC wristbands…. More

Clear Channel to take NFC advertising global

March 25th, 2014

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

Russian supermarket tests NFC for personalised shopping and loyalty

December 17th, 2013

Russian premium supermarket chain Land is piloting personalised NFC shopping using technology developed by Synqera, which combines ‘Loyalty Generator’ coupon dispensers at the front of the store and NFC-enabled Simplate payment devices at the checkout. More

EZ-Link app lets transit users top up cards via NFC

December 6th, 2013

Singapore transit and small value payments card issuer EZ-Link has launched My EZ-Link Mobile, an Android app that enables consumers to add value to their contactless card by tapping it to their NFC phone. The… More

E-Plus to launch NFC mobile wallet

November 6th, 2013

German carrier E-Plus is to launch a mobile wallet in Spring 2014, enabling customers to make payments with an NFC phone as well as collect and redeem loyalty points and discount vouchers using QR codes…. More

Lloyds Pharmacy promotes new branding via NFC

October 8th, 2013

Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74… More

Small businesses to introduce NFC currency in Valencia

September 30th, 2013

A new social currency that will work as a loyalty and rewards service for local businesses in the Russafa district of Valencia, Spain’s third largest city, is set to launch in the coming weeks. The… More

Vodafone and Orange to launch NFC payments in Spain

September 4th, 2013

Both Vodafone and Orange are to launch NFC payments services using prepaid cash accounts in Spain this year. Vodafone has announced that all its customers will be able to use Vodafone SmartPass to make mobile… More

MasterCard, C-Sam and DNP to offer white label NFC platform in Japan

August 28th, 2013

Japanese retailers are to be able to provide shoppers with branded NFC mobile wallets, courtesy of a new white label platform to be offered jointly by MasterCard, C-Sam and DNP. The NFC white label service… More

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