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    Hilmi Ozguc

    News about Hilmi Ozguc.

    Twitter invests in beacon marketer Swirl

    April 24th, 2015

    Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m.

    Swirl reports positive consumer feedback on in-store beacon offers

    November 27th, 2014

    Six in ten (60%) shoppers who receive a beacon-triggered message while shopping in a store open and engage with the content and 30% redeem beacon-triggered offers at the point of sale, analysis by Bluetooth beacon… More