News about Hilmi Ozguc.
April 24th, 2015
Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m.
November 27th, 2014
Six in ten (60%) shoppers who receive a beacon-triggered message while shopping in a store open and engage with the content and 30% redeem beacon-triggered offers at the point of sale, analysis by Bluetooth beacon…