NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade... More
Location-based advertising
iCashTV adds NFC to in-store advertising platform
iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US... More
FlashiZ to expand NFC and QR payments service to Australia
Luxembourg-based mobile payments and loyalty provider Mobey is to launch its FlashiZ prepaid service in Australia by the end of this year... More
NFC lamp post information service to launch in Tokyo
One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service... More
Blue Bite puts NFC ads into 5,000 US taxis
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs... More
South West Trains provides passengers with special offers via NFC
The Tap4Offers platform has been installed in 360 of the UK rail operator’s carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More
10,000 NFC ad panels go live across the UK
Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel’s new platform. More
Adspace to roll out NFC advertising in 140 US shopping malls
The video advertising display owner will be using NFC specialist Blue Bite’s mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More
Microsoft promotes Halo 4 with NFC
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More
1,500 French restaurants get NFC customer review stickers
1,553 restaurants in 133 towns across France, voted by users of restaurant reviews site Cityvox as their favourites throughout the country, are being provided with interactive window stickers that let diners access Cityvox customer reviews via their NFC phone... More
Logic Group to provide NFC shopping solutions to European retailers
Customer interaction solutions specialist The Logic Group has signed a deal with Vivotech to introduce integrated NFC solutions to retailers in Europe... More
Starbucks China adds NFC to festive check-in campaign
The coffee giant is using NFC-enabled posters to promote a rewards campaign that will see everyone who checks in to Starbucks via social network Jiepang getting a voucher for a free drink upgrade — but only if a total of 30,000 check-ins is reached by the Christmas deadline. More
Paypal pops up payments store
Paypal is to open a demonstration space in the heart of New York to show off its new retail payment technologies... More
JCDecaux Australia to add NFC to out-of-home advertising network
The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More
NFC marketers form global alliance
NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions. More
Jiepang to deliver NFC check-ins and rewards to Chinese merchants
China’s leading location-based social service is distributing NFC window stickers to more than 3,000 merchants in Shanghai, Guangzhou, Chengdu, Taipei and Hong Kong. More
More than half of consumers ready to swap location data for targeted content and promotions
A survey conducted for location-based mobile media company JiWire has found that 53% of Americans and 69% of Brits are now willing to share their location in exchange for receiving more relevant mobile promotions and content... More
NFC-enabled advertising network plans IPO
Out-of-house (OOH) media company RMG Networks, which unveiled an NFC-enabled advertising network in April, is in talks with banks about an initial public offering (IPO) to raise more than US$250m, Bloomberg reports:... More
Ebay and PayPal acquisitions point way ahead for mobile payments
Recent acquisitions by eBay and its PayPal subsidiary are beginning to draw a picture of how the company plans to move from the online world to providing a full mobile shopping service including merchant payments and marketing services for retailers, Techcrunch reports... More
Hotels.com and New York Times back NFC advertising venture
San Francisco will be the testbed for Reach Media Group and Blue Bite’s new mTag NFC service, which will deliver location-specific information and offers to consumers. More