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    Location-based services

    News about Location-based services.

    Airport launches Android app to deliver offers via iBeacon

    November 11th, 2016

    Hamad International Airport (HIA) in Qatar has launched an Android version of its mobile app, which uses iBeacon technology to deliver passengers information about special offers at retail outlets, as well as real-time details on flights, baggage claim and location-based services. The iOS version of the HIA Qatar app has also been upgraded to make use of Apple’s indoor mapping service. “Investing in state-of-the-art technology is crucial for maintaining our position among the top airports in the world,” says Suhail Kadri at HIA.

    Masterpass enables in-car payments through General Motors’ OnStar

    October 31st, 2016

    Drivers will soon be able to make purchases from within vehicles using their Masterpass account through OnStar — a subscription-based, in-car communications service and General Motors (GM) subsidiary. The Masterpass-enabled service, designed in collaboration with… More

    Bluetooth 5 set for release in late 2016

    June 21st, 2016

    The next Bluetooth release will be made available in “late 2016 to early 2017”, the Bluetooth Special Interest Group (SIG) has confirmed, following the unveiling of the Bluetooth 5 specification earlier this month. “Extending range… More

    Bluetooth 5 to increase capacity for advertising

    June 8th, 2016

    The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation… More

    Citibank customers in New York get ATM access via BLE beacons

    May 6th, 2016

    Customers at Citibank’s smart banking branches in Manhattan, New York have been gaining cardless after-hours entry to ATM lobbies using their iPhone or Apple watch and Bluetooth Low Energy (BLE) beacons installed by Gimbal. By… More

    Corporate drivers to get mobile payments at the pump

    May 3rd, 2016

    Drivers of corporate fleet vehicles will soon be able to pay for fuel using a mobile payment service that identifies the site and pump using Bluetooth Low Energy (BLE) beacons and authenticates the vehicle using NFC. More

    Lufthansa uses Bluetooth beacons to promote upgrades to passengers

    March 22nd, 2016

    German airline Lufthansa is using Bluetooth beacons installed across Munich Airport to push special offers to passengers and enable them to use their mobile phone to book and buy access to its business lounge as well as purchase upgrades from economy class to business class. More

    Nearly half of top marketers plan to invest in NFC in 2016

    March 15th, 2016

    Close to half (46%) of the top marketers surveyed for a new location-based marketing report say they plan to invest in NFC this year. 41% plan to invest in Bluetooth beacons, 63% in WiFi and 57% in GPS. More

    Google pilots hands-free payments in San Francisco

    March 3rd, 2016

    Shoppers in San Francisco’s South Bay area are being invited to take part in a pilot test of Hands Free, a payment service developed by Google that uses a combination of Bluetooth Low Energy (BLE), Wi-Fi and location services to let consumers make in-store payments without taking their mobile phone out of their pocket. More

    Android users to get app-free beacon messages

    February 11th, 2016

    Google has begun supporting the physical web in its Chrome browser for Android, enabling users to discover web content relevant to their surroundings via Eddystone Bluetooth Low Energy (BLE) beacons — without needing to download… More

    Shopkick installs BLE beacons to reward Vanity customers

    November 10th, 2015

    Users of mobile marketing app Shopkick can now earn rewards via Bluetooth Low Energy (BLE) beacons every time they walk into one of fashion retailer Vanity’s 150 US stores. “Shopkick will install two shopBeacon devices in every Vanity store,” Shopkick says. “One at the front door to reward customers for the simple act of coming into the store and another at the dressing rooms to share unique messages with shoppers.”

    Nokia sells Here to Audi, BMW and Daimler

    August 3rd, 2015

    Nokia has sold its mapping and location intelligence service Here to a consortium of automotive companies including Audi, BMW and Daimler. “The transaction values Here at an enterprise value of €2.8bn,” Nokia says. Here launched the Open Mobile Ticketing Alliance (OMTA) to develop a global standard for NFC ticketing services last month.

    Carrefour installs Bluetooth beacons in 28 hypermarkets across Romania

    July 23rd, 2015

    Supermarket giant Carrefour has installed 600 Bluetooth Low Energy (BLE) beacons in its 28 hypermarkets in Romania to guide shoppers around the stores and to deliver personalised promotions and offers either directly to their smartphones or to Samsung tablets affixed to the handles of their shopping carts.  More

    Google introduces Eddystone, a new open format for BLE beacons

    July 15th, 2015

    Google has introduced an open format for Bluetooth Low Energy (BLE) beacons that is designed to address the shortcomings of existing beacon services and is compatible with both Android and iOS devices. More

    Gimbal aims to turn any Bluetooth Low Energy device into a beacon

    June 16th, 2015

    Mobile location and proximity services provider Gimbal has begun licensing its Bluetooth Low Energy (BLE) beacon firmware to enable almost any device with BLE to act as a beacon — including ATMs, jukeboxes, access points,… More

    Facebook expands free Bluetooth beacon program

    June 11th, 2015

    Facebook is offering free Bluetooth beacons to select businesses across the US that will enable them to send “useful and relevant” information to customers about the places they visit. The move comes as an update to… More

    Carrefour uses LED lighting to send offers to shoppers in stores

    May 27th, 2015

    French supermarket giant Carrefour is piloting an LED in-store lighting system in its Lille hypermarket that sends location-based services, offers and promotions to a shopper’s smartphone anywhere across the 7,800 square metre shop floor. For the… More

    Italian zoo visitors walk on the wilder side with iBeacon network

    May 15th, 2015

    Visitors to Zoom Torino Biopark in Cumiana, Italy will be able to unlock information and rewards on their smartphones thanks to a network of Bluetooth Low Energy beacons that send location-based messages to their devices. “The 160,000… More

    Twitter invests in beacon marketer Swirl

    April 24th, 2015

    Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m.

    SXSW to deploy 1,000 beacons

    March 9th, 2015

    The organizers of the annual SXSW music and film festival are working with Gimbal, RightRound and Urban Airship to place 1,000 Bluetooth Low Energy (BLE) beacons around the event’s venues. The beacons support Around Me, a new social networking addition to the SXSW Go app that lets attendees who check into zones at official venues discover what’s happening nearby and connect with other people that have also checked into the location.

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