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Loyalty

News about Loyalty.

Amazon Wallet teams up with Blackhawk

August 1st, 2014

Amazon is working with prepaid specialist Blackhawk Network on its new Amazon Wallet service, which lets Android and Fire users store gift cards and loyalty cards on their mobile phone. “Blackhawk Network’s expertise in gift card management provides our customers with access to the retailers they want and the digital experience that Amazon is committed to delivering,” says Amazon Local Commerce director Charlie Kindel.

Starbucks now processes six million mobile payments a week

July 28th, 2014

Coffee chain giant Starbucks now has 12 million active users of its mobile app in the US and Canada alone. Customers make six million mobile payments a week — representing more than 15% of all… More

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Jamba Juice gives away 1m NFC smoothies

July 28th, 2014

One million free juices and smoothies have been given out free of charge by Jamba Juice to Isis NFC mobile wallet users since the ‘Million Free Juice or Smoothie Giveaway’ promotion launched in October 2013. Jamba has also signed up one million members for its Insider Rewards loyalty program, developed in partnership with Spendgo. Launched five months ago, the program lets customers type their phone number into a POS terminal to “receive rewards, personalized offers and free Jamba product”.

Amazon releases mobile wallet app for Android

July 22nd, 2014

Amazon Wallet, an Android app that lets users store gift cards and loyalty cards on their mobile phone, is now available to download from Google Play and the Amazon Appstore. Amazon Wallet also ships with… More

Westpac trials HCE mobile payments in New Zealand

July 22nd, 2014

Westpac has begun a host card emulation (HCE) pilot in New Zealand, enabling customers’ credit and debit card details to be securely stored in the cloud and then used at the point of sale to… More

GSMA publishes NFC coupon and loyalty technical proposal

July 21st, 2014

The GSMA has published Mobile Commerce, NFC Coupons and Loyalty Acceptance, a technical proposal based on open standards that aims to provide “the tools, knowledge and methodology for mobile operators and the wider retail ecosystem… More

Nintendo adds NFC payments

July 21st, 2014

Nintendo Wii U users in Japan can now use the NFC interface built into their GamePad controller to purchase games with a Suica contactless payment card. The plan to offer contactless payments was detailed by Nintendo president Satoru Iwata in May this year. Gamers that use the service will receive Suica loyalty rewards at the rate of one point for every ¥200 they spend.

Four in ten mobile wallet users choose mobile as primary mode of payment

July 21st, 2014

While convincing consumers to make use of a mobile wallet remains an issue for many providers, shoppers that do convert to mobile payments make extensive use of the technology, Nielsen’s Q2 2014 Mobile Wallet Report… More

PayPal offers loyalty rewards

July 18th, 2014

PayPal has introduced a rewards program for “our most active and enthusiastic customers who use PayPal online, in store, or on mobile devices”. PayPal Select, which launched in the US this week, will give frequent users “access to our best offers from leading online retailers” and “dibs to be first in line for the amazing PayPal Customer Service team when they have questions” says PayPal’s Gary Marino.

PayPal adds loyalty cards to mobile wallet app

July 15th, 2014

A new version of the PayPal iOS app has been released that enables users to store a wide range of loyalty cards within their mobile wallet. “Link all of your favorite loyalty cards to PayPal…. More

Australian supermarket chain launches mobile wallet that works with NFC stickers

July 15th, 2014

Australian supermarket chain Coles has launched the Coles Mobile Wallet, an iOS and Android app that works in conjunction with an NFC sticker to provide customers with a way to make mobile payments, manage their… More

UK city to run NFC, QR and BLE shopper marketing pilot

July 11th, 2014

Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More

Two thirds of UK smartphone owners open to the idea of mobile wallets

July 10th, 2014

Two thirds of UK smartphone owners are open to the idea of using a mobile wallet, according to a survey conducted by Marketing Sciences — but most consumers want to use a mobile wallet to… More

Hungarian Mobile Wallet Association reports NFC pilot results

July 7th, 2014

Participants in The Hungarian Mobile Wallet Association’s MobilTarca NFC pilot made 41,000 payments valued at more than 120 million HUF (US$525,000) during the first 12 months of the trial, the association has revealed. Users also… More

Boots delivers personalised offers to shoppers via new mobile app

July 3rd, 2014

UK pharmacy and retail chain Boots has launched a new mobile app that tailors offers to a customer’s shopping habits. Customers will be able to browse through special deals, select their favourites and then redeem… More

Walgreens tests augmented reality offers in stores

July 1st, 2014

US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards… More

Android L to offer wide range of new features for mobile payments and commerce

June 26th, 2014

The next generation of Android, unveiled at the Google I/O developer conference, will offer mobile payments, banking and commerce providers a wide range of new functions. Android L includes support for BLE’s peripheral mode, tighter… More

Carrefour and Nisa track shoppers via Bluetooth beacons in trolleys and baskets

June 26th, 2014

Supermarket giant Carrefour and convenience store group Nisa are piloting a new technology that uses Bluetooth Low Energy (BLE) beacons attached to trolleys and baskets to track a shopper’s journey around the store. Three Carrefour… More

Mahana uses BLE to help hotels improve customer service

June 26th, 2014

Hospitality technology startup Mahana has introduced a customer service platform that gives hotel and casino staff a way to improve customer service by accessing guest information on the go. The platform plugs into a hotel’s… More

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