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    Minneapolis

    News about Minneapolis.

    Target tests Bluetooth beacons in 50 US stores

    August 6th, 2015

    US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app…. More

    Pepsi tests NFC for shopper marketing

    July 29th, 2014

    Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”. The pilot at the Pepsi Bottling branch in Burnsville, Minneapolis resulted in a 48% click-through conversion rate, 2.8% engagement rate and 1.34% response rate. A full case study is available here (PDF).

    US restaurant serves up NFC tags

    November 20th, 2013

    Diners at a US bar and restaurant will soon be able to see a range of signature drinks and current specials when tapping their NFC device to tags placed throughout the building. Northeast Social in Minneapolis is using local mobile app developer Appmosphere’s new Reach NFC platform to implement and manage the campaign.

    iCashTV adds NFC to in-store advertising platform

    July 29th, 2013

    iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US. The NFC tags will be located next to teller windows at hundreds… More