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Beacons land at UK airports to send out offers and rewards

May 19th, 2015

Eight UK airports are to roll out a network of 200 Bluetooth Low Energy beacons that will deliver notifications such as offers and rewards to passengers while they wait for their flights. The service is… More

PayPal begins piloting NFC and records 40% growth in mobile payments

April 27th, 2015

Online payments giant PayPal has revealed it is again testing NFC, though the company’s president has made clear that he’d like the company’s platform to be technology agnostic and he doesn’t see the long-term success… More

New Zealand NFC wallet venture Semble goes live

March 31st, 2015

Close to one million New Zealanders now have the ability to make NFC payments with the nationwide launch of Semble, a SIM-based mobile wallet introduced by two New Zealand banks, three carriers and payments network… More

PayPal explains why it’s buying mobile wallet provider Paydiant

March 20th, 2015

“What Paydiant has is a clarity of focus on mobile and how large merchants need to utilise mobile to connect with their customers — they’re a small company doing that very successfully with some really… More

PayPal to buy MCX supplier Paydiant

March 2nd, 2015

Paypal is to acquire Paydiant, a white label mobile payments specialist and developer of a platform that allows retailers to incorporate payment, loyalty and offers functionality into their own apps. Paydiant also provides the mobile… More

Bluetooth beacons to generate new revenue stream for mobile banking apps

February 17th, 2015

2,500 US banks and credit unions will soon be able to add an “additional potential revenue source” by sending out branded, local offers to users of their mobile banking apps. The move follows a deal… More

US consumers call for more retailers to accept mobile payments

January 13th, 2015

More than half (53%) of US consumers think it is important for more retailers to install devices that enable them to pay with their smartphones, a Verifone survey conducted by Wakefield Research has revealed, with… More

Outspoken texts offers to wallets

December 8th, 2014

Mobile messaging provider Outspoken has added support for Google Wallet to its digital wallet delivery solution, enabling marketers to distribute offers to a user’s mobile wallet via a text message. “Outspoken’s technology uniquely delivers pass files using SMS and MMS, sending the pass as a text message attachment or in the form of a link,” the company explains. The platform already supports Apple Passbook.

Swirl reports positive consumer feedback on in-store beacon offers

November 27th, 2014

Six in ten (60%) shoppers who receive a beacon-triggered message while shopping in a store open and engage with the content and 30% redeem beacon-triggered offers at the point of sale, analysis by Bluetooth beacon… More

Latvian merchants and ski resorts adopt NFC loyalty platform

November 26th, 2014

Latvian startup Walmoo has launched a mobile loyalty platform that uses standard NFC phones or tablets to provide customers with the ability to redeem coupons, discounts and offers. Ten merchants are live on the platform… More

Norwich buses get Bluetooth beacons that deliver offers to passengers on the move

November 25th, 2014

UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six… More

Melbourne beacon trial disappoints

November 17th, 2014

Arts Centre Melbourne is rethinking its approach to using Bluetooth beacons after a disappointing pilot that used the technology to send out food and beverage offers to visitors during October’s Melbourne Festival. “I’m not exactly sure our audience respond to a retail approach in a cultural arena,” the centre’s Kristen Eckhardt told CMO. “There’s a bit of a disconnect perhaps; prompting an unplanned visit to a cultural institution through this technology might be too big a leap for this particular audience.”

Samsung launches Proximity mobile marketing platform

November 13th, 2014

Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded… More

Dairy Queen expands mobile loyalty and payment test

November 10th, 2014

US fast food chain Dairy Queen has expanded pilot testing of its myDQ mobile loyalty, offers and payments service to more than sixty locations in the states of Colorado and Nebraska ahead of a planned… More

Burger King to offer mobile orders and payments across the US

November 4th, 2014

Burger King customers in the US will soon be able to order their meals ahead of arrival and pay for their orders using their mobile phone and a PayPal account. Burger King is working with… More

Fresh & Easy tests ATM rewards

November 3rd, 2014

Seventeen Fresh & Easy stores in Phoenix are piloting new machines from in-store ATM operator Cardtronics that offer customers discounts they can apply to store purchases by scanning a QR code on their cash withdrawal receipt using a smartphone running the company’s AllTM app. “Consumers still get quick and easy access to their cash, but now we’re helping them make the most of that cash by adding exclusive in-store discounts and money-saving offers they can access through their mobile device”, says chief marketing officer Tom Pierce.

Football fans get BLE promos

October 31st, 2014

UK Football League sponsor Sky Bet has installed Bluetooth beacons at Elland Road, Leeds and the New York Stadium, Rotherham to send offers to football fans as part of a pilot project that could be rolled out to other locations across the country. “The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous,” says the online sports betting firm’s Andrew Walton.

Newspaper tests BLE beacons

October 21st, 2014

Dutch newspaper publisher NDC Media is testing Bluetooth beacons with thirty shops in the town of Leeuwarden, Netherlands, to send offers to consumer smartphones running the Lightcurb mobile app. “The overarching goal is to connect shoppers and entrepreneurs together; this test is designed to gain experience,” NDC explains. The company is working with Lightcurb platform operator Snakeware for the pilot, which is scheduled to run until the end of 2014.

Carlsberg rolls out NFC beer mats and beacons to 250 Danish pubs and bars

October 6th, 2014

Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app. More

Korea’s SK Planet buys US BLE offers platform Shopkick

September 29th, 2014

Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of… More

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