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Football fans get BLE promos

October 31st, 2014

UK Football League sponsor Sky Bet has installed Bluetooth beacons at Elland Road, Leeds and the New York Stadium, Rotherham to send offers to football fans as part of a pilot project that could be rolled out to other locations across the country. “The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous,” says the online sports betting firm’s Andrew Walton.

Newspaper tests BLE beacons

October 21st, 2014

Dutch newspaper publisher NDC Media is testing Bluetooth beacons with thirty shops in the town of Leeuwarden, Netherlands, to send offers to consumer smartphones running the Lightcurb mobile app. “The overarching goal is to connect shoppers and entrepreneurs together; this test is designed to gain experience,” NDC explains. The company is working with Lightcurb platform operator Snakeware for the pilot, which is scheduled to run until the end of 2014.

Carlsberg rolls out NFC beer mats and beacons to 250 Danish pubs and bars

October 6th, 2014

Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app. More

Korea’s SK Planet buys US BLE offers platform Shopkick

September 29th, 2014

Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of… More

Samsung and PayPal to offer smartwatch payments

September 23rd, 2014

Samsung is working on a smartwatch that will include biometric verification and support for PayPal payments and location-based offers, reports Business Korea. The device is set to include a fingerprint sensor and could launch at Mobile World Congress 2015.

Macy’s unveils mobile payments and customer marketing plans

September 17th, 2014

Macy’s Inc, owner of the Macy’s and Bloomingdale’s department store chains, has unveiled plans to implement a range of new technologies designed to provide an omnichannel shopping service to its customers. The plans include Bluetooth… More

Subway to accept mobile payments in 26,000 US locations

September 17th, 2014

Subway restaurants across the US are to begin accepting NFC mobile payments on 1 October, using new POS terminals that carry branding from mobile network operator-owned commerce venture Softcard. The terminals will enable the 26,000… More

Retailer-owned payments venture MCX unveils CurrentC brand

September 3rd, 2014

Merchant Customer Exchange (MCX), the mobile payments venture co-owned by US retail chains with collective revenues of more than US$1 trillion annually, has announced that its payments, loyalty and offers platform is to be called… More

Visa licenses transactional ad platform

September 1st, 2014

Visa has acquired a strategic licence for the technology platform developed by transactional advertising pioneer TrialPay. The company’s technology involves “placing relevant offers around transactions, and using transactional data to show relevant offers”. The move follows an investment by Visa in the company three years ago.

UK retailers install hi-tech mannequins that let customers buy what they see in the window

August 21st, 2014

UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around… More

One Stop gives mobile vouchers

August 6th, 2014

UK convenience store chain One Stop is introducing Eagle Eye’s AIR technology in all of its 700-plus stores to issue real-time, personalised offers to customers via SMS and email that can be redeemed in-store on a mobile device. “The SMS or email that they receive will come with a barcode which can be scanned at till,” Eagle Eye told NFC World+.

Two hundred US shopping malls to use BLE beacons for shopper marketing

August 5th, 2014

More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider… More

GameStop deploys BLE in stores

August 5th, 2014

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.

HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada

July 30th, 2014

HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones… More

Interest in mobile payments grows

July 29th, 2014

Some 53% of consumers globally report they have either used or are interested in redeeming offers and coupons with their phones, while 44% have used or are interested using their mobile device to pay for things in stores and restaurants, according to new research from Ovum. “Combined rewards and offers in conjunction with mobile payments are set to be a common feature in the near term as a means to reach consumers and drive spending in new ways,” the analysts conclude.

Jamba Juice gives away 1m NFC smoothies

July 28th, 2014

One million free juices and smoothies have been given out free of charge by Jamba Juice to Isis NFC mobile wallet users since the ‘Million Free Juice or Smoothie Giveaway’ promotion launched in October 2013. Jamba has also signed up one million members for its Insider Rewards loyalty program, developed in partnership with Spendgo. Launched five months ago, the program lets customers type their phone number into a POS terminal to “receive rewards, personalized offers and free Jamba product”.

Twitter buys Cardspring

July 18th, 2014

Twitter has acquired card-linked offers platform Cardspring for an undisclosed sum. “As we work on the future of commerce on Twitter, we are confident the CardSpring team and the technology they have built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users,” Twitter says.

PayPal offers loyalty rewards

July 18th, 2014

PayPal has introduced a rewards program for “our most active and enthusiastic customers who use PayPal online, in store, or on mobile devices”. PayPal Select, which launched in the US this week, will give frequent users “access to our best offers from leading online retailers” and “dibs to be first in line for the amazing PayPal Customer Service team when they have questions” says PayPal’s Gary Marino.

Australian supermarket chain launches mobile wallet that works with NFC stickers

July 15th, 2014

Australian supermarket chain Coles has launched the Coles Mobile Wallet, an iOS and Android app that works in conjunction with an NFC sticker to provide customers with a way to make mobile payments, manage their… More

Marriott to deliver rewards to guests via BLE

July 14th, 2014

Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay. The… More

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