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Twitter buys Cardspring

July 18th, 2014

Twitter has acquired card-linked offers platform Cardspring for an undisclosed sum. “As we work on the future of commerce on Twitter, we are confident the CardSpring team and the technology they have built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users,” Twitter says.

PayPal offers loyalty rewards

July 18th, 2014

PayPal has introduced a rewards program for “our most active and enthusiastic customers who use PayPal online, in store, or on mobile devices”. PayPal Select, which launched in the US this week, will give frequent users “access to our best offers from leading online retailers” and “dibs to be first in line for the amazing PayPal Customer Service team when they have questions” says PayPal’s Gary Marino.

Australian supermarket chain launches mobile wallet that works with NFC stickers

July 15th, 2014

Australian supermarket chain Coles has launched the Coles Mobile Wallet, an iOS and Android app that works in conjunction with an NFC sticker to provide customers with a way to make mobile payments, manage their… More

Marriott to deliver rewards to guests via BLE

July 14th, 2014

Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay. The… More

French shopping centre uses BLE beacons to help retailers attract customers

July 11th, 2014

Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver… More

Two thirds of UK smartphone owners open to the idea of mobile wallets

July 10th, 2014

Two thirds of UK smartphone owners are open to the idea of using a mobile wallet, according to a survey conducted by Marketing Sciences — but most consumers want to use a mobile wallet to… More

Hungarian Mobile Wallet Association reports NFC pilot results

July 7th, 2014

Participants in The Hungarian Mobile Wallet Association’s MobilTarca NFC pilot made 41,000 payments valued at more than 120 million HUF (US$525,000) during the first 12 months of the trial, the association has revealed. Users also… More

Boots delivers personalised offers to shoppers via new mobile app

July 3rd, 2014

UK pharmacy and retail chain Boots has launched a new mobile app that tailors offers to a customer’s shopping habits. Customers will be able to browse through special deals, select their favourites and then redeem… More

Walgreens tests augmented reality offers in stores

July 1st, 2014

US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards… More

BBVA launches NFC payments based on Visa HCE specifications

June 30th, 2014

BBVA has become the first bank to launch a commercial NFC payments service that makes use of Visa’s cloud-based payments specifications. Customers in Spain with an Android NFC handset can use host card emulation (HCE)… More

Samsung launches VIP program for NFC phone owners

June 30th, 2014

Samsung is providing Galaxy NFC device owners with a range of exclusive rewards and incentives via a new service that offers access to VIP lounges and suites, seat upgrades and vouchers for concessions and merchandise… More

Denny’s tests mobile rewards

June 20th, 2014

US family restaurant chain Denny’s is piloting a mobile rewards program that lets diners use an iOS or Android app to collect a point for every dollar they spend. The trial is taking place at restaurants… More

InMarket reports positive consumer response to Bluetooth beacons

June 19th, 2014

Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

AT&T to introduce its own NFC platform for merchant offers, access control and more

June 18th, 2014

US telecoms firm AT&T is to use technology from CorFire to power NFC Connect, a new platform that will enable it to offer a wide range of NFC services outside of the Isis mobile commerce venture it… More

LevelUp to build BLE into payments terminals

June 18th, 2014

US mobile payments service LevelUp is to provide its merchants with the ability to push offers to shoppers via Bluetooth Low Energy (BLE) beacons built into the next version of its POS device. The move… More

Spanish banks and carrier launch mobile offers platform that links discounts to bank cards

June 17th, 2014

Yaap, a joint venture between Spanish banks CaixaBank and Banco Santander and mobile network operator Telefonica, has launched a mobile commerce platform that lets consumers access merchant offers on their mobile device and then redeem… More

Barclaycard to introduce contactless payment wristbands

June 11th, 2014

Barclaycard is to make contactless payment wristbands available to anyone with a UK bank account or credit card next year. The reloadable bPay Bands will be offered free of charge with no usage fees and… More

Top London shopping street installs beacons in 100 stores

June 3rd, 2014

One hundred retailers with stores on London’s upmarket Regent Street, one of the city’s busiest shopping locations, have installed Bluetooth Low Energy beacons that trigger personalized offers and communications for shoppers who have downloaded a… More

GE lets retailers send offers to shoppers via LED lighting

May 30th, 2014

GE Lighting and US startup Bytelight have unveiled a marketing platform that lets merchants use LED lighting installed in and around their stores to send offers, directions to particular products and information services to shoppers,… More

Silicon Craft unveils NFC smart poster with multiple touchpoints

May 29th, 2014

Thailand-based technology provider Silicon Craft Technology (SCT) has shown off a low-cost interactive poster that contains multiple touchpoints, enabling one NFC interface to be used to provide consumers with a range of content, coupons and… More

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