News about Offers.
November 25th, 2014
UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six…
November 17th, 2014
Arts Centre Melbourne is rethinking its approach to using Bluetooth beacons after a disappointing pilot that used the technology to send out food and beverage offers to visitors during October’s Melbourne Festival. “I’m not exactly sure our audience respond to a retail approach in a cultural arena,” the centre’s Kristen Eckhardt told CMO. “There’s a bit of a disconnect perhaps; prompting an unplanned visit to a cultural institution through this technology might be too big a leap for this particular audience.”
November 13th, 2014
Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded…
November 10th, 2014
US fast food chain Dairy Queen has expanded pilot testing of its myDQ mobile loyalty, offers and payments service to more than sixty locations in the states of Colorado and Nebraska ahead of a planned…
November 4th, 2014
Burger King customers in the US will soon be able to order their meals ahead of arrival and pay for their orders using their mobile phone and a PayPal account. Burger King is working with…
November 3rd, 2014
Seventeen Fresh & Easy stores in Phoenix are piloting new machines from in-store ATM operator Cardtronics that offer customers discounts they can apply to store purchases by scanning a QR code on their cash withdrawal receipt using a smartphone running the company’s AllTM app. “Consumers still get quick and easy access to their cash, but now we’re helping them make the most of that cash by adding exclusive in-store discounts and money-saving offers they can access through their mobile device”, says chief marketing officer Tom Pierce.
October 31st, 2014
UK Football League sponsor Sky Bet has installed Bluetooth beacons at Elland Road, Leeds and the New York Stadium, Rotherham to send offers to football fans as part of a pilot project that could be rolled out to other locations across the country. “The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous,” says the online sports betting firm’s Andrew Walton.
October 21st, 2014
Dutch newspaper publisher NDC Media is testing Bluetooth beacons with thirty shops in the town of Leeuwarden, Netherlands, to send offers to consumer smartphones running the Lightcurb mobile app. “The overarching goal is to connect shoppers and entrepreneurs together; this test is designed to gain experience,” NDC explains. The company is working with Lightcurb platform operator Snakeware for the pilot, which is scheduled to run until the end of 2014.
October 6th, 2014
Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app.
September 29th, 2014
Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of…
September 23rd, 2014
Samsung is working on a smartwatch that will include biometric verification and support for PayPal payments and location-based offers, reports Business Korea. The device is set to include a fingerprint sensor and could launch at Mobile World Congress 2015.
September 17th, 2014
Macy’s Inc, owner of the Macy’s and Bloomingdale’s department store chains, has unveiled plans to implement a range of new technologies designed to provide an omnichannel shopping service to its customers. The plans include Bluetooth…
September 17th, 2014
Subway restaurants across the US are to begin accepting NFC mobile payments on 1 October, using new POS terminals that carry branding from mobile network operator-owned commerce venture Softcard. The terminals will enable the 26,000…
September 3rd, 2014
Merchant Customer Exchange (MCX), the mobile payments venture co-owned by US retail chains with collective revenues of more than US$1 trillion annually, has announced that its payments, loyalty and offers platform is to be called…
September 1st, 2014
Visa has acquired a strategic licence for the technology platform developed by transactional advertising pioneer TrialPay. The company’s technology involves “placing relevant offers around transactions, and using transactional data to show relevant offers”. The move follows an investment by Visa in the company three years ago.
August 21st, 2014
UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around…
August 6th, 2014
UK convenience store chain One Stop is introducing Eagle Eye’s AIR technology in all of its 700-plus stores to issue real-time, personalised offers to customers via SMS and email that can be redeemed in-store on a mobile device. “The SMS or email that they receive will come with a barcode which can be scanned at till,” Eagle Eye told NFC World+.
August 5th, 2014
More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider…
August 5th, 2014
Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.
July 30th, 2014
HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones…