Saturday 30 August 2014 | RSS

 
Feedback
 

Offers

News about Offers.

UK retailers install hi-tech mannequins that let customers buy what they see in the window

August 21st, 2014

UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around… More

One Stop gives mobile vouchers

August 6th, 2014

UK convenience store chain One Stop is introducing Eagle Eye’s AIR technology in all of its 700-plus stores to issue real-time, personalised offers to customers via SMS and email that can be redeemed in-store on a mobile device. “The SMS or email that they receive will come with a barcode which can be scanned at till,” Eagle Eye told NFC World+.

Two hundred US shopping malls to use BLE beacons for shopper marketing

August 5th, 2014

More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider… More

GameStop deploys BLE in stores

August 5th, 2014

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.

HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada

July 30th, 2014

HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones… More

Interest in mobile payments grows

July 29th, 2014

Some 53% of consumers globally report they have either used or are interested in redeeming offers and coupons with their phones, while 44% have used or are interested using their mobile device to pay for things in stores and restaurants, according to new research from Ovum. “Combined rewards and offers in conjunction with mobile payments are set to be a common feature in the near term as a means to reach consumers and drive spending in new ways,” the analysts conclude.

Jamba Juice gives away 1m NFC smoothies

July 28th, 2014

One million free juices and smoothies have been given out free of charge by Jamba Juice to Isis NFC mobile wallet users since the ‘Million Free Juice or Smoothie Giveaway’ promotion launched in October 2013. Jamba has also signed up one million members for its Insider Rewards loyalty program, developed in partnership with Spendgo. Launched five months ago, the program lets customers type their phone number into a POS terminal to “receive rewards, personalized offers and free Jamba product”.

Twitter buys Cardspring

July 18th, 2014

Twitter has acquired card-linked offers platform Cardspring for an undisclosed sum. “As we work on the future of commerce on Twitter, we are confident the CardSpring team and the technology they have built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users,” Twitter says.

PayPal offers loyalty rewards

July 18th, 2014

PayPal has introduced a rewards program for “our most active and enthusiastic customers who use PayPal online, in store, or on mobile devices”. PayPal Select, which launched in the US this week, will give frequent users “access to our best offers from leading online retailers” and “dibs to be first in line for the amazing PayPal Customer Service team when they have questions” says PayPal’s Gary Marino.

Australian supermarket chain launches mobile wallet that works with NFC stickers

July 15th, 2014

Australian supermarket chain Coles has launched the Coles Mobile Wallet, an iOS and Android app that works in conjunction with an NFC sticker to provide customers with a way to make mobile payments, manage their… More

Marriott to deliver rewards to guests via BLE

July 14th, 2014

Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay. The… More

French shopping centre uses BLE beacons to help retailers attract customers

July 11th, 2014

Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver… More

Two thirds of UK smartphone owners open to the idea of mobile wallets

July 10th, 2014

Two thirds of UK smartphone owners are open to the idea of using a mobile wallet, according to a survey conducted by Marketing Sciences — but most consumers want to use a mobile wallet to… More

Hungarian Mobile Wallet Association reports NFC pilot results

July 7th, 2014

Participants in The Hungarian Mobile Wallet Association’s MobilTarca NFC pilot made 41,000 payments valued at more than 120 million HUF (US$525,000) during the first 12 months of the trial, the association has revealed. Users also… More

Boots delivers personalised offers to shoppers via new mobile app

July 3rd, 2014

UK pharmacy and retail chain Boots has launched a new mobile app that tailors offers to a customer’s shopping habits. Customers will be able to browse through special deals, select their favourites and then redeem… More

Walgreens tests augmented reality offers in stores

July 1st, 2014

US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards… More

BBVA launches NFC payments based on Visa HCE specifications

June 30th, 2014

BBVA has become the first bank to launch a commercial NFC payments service that makes use of Visa’s cloud-based payments specifications. Customers in Spain with an Android NFC handset can use host card emulation (HCE)… More

Samsung launches VIP program for NFC phone owners

June 30th, 2014

Samsung is providing Galaxy NFC device owners with a range of exclusive rewards and incentives via a new service that offers access to VIP lounges and suites, seat upgrades and vouchers for concessions and merchandise… More

Denny’s tests mobile rewards

June 20th, 2014

US family restaurant chain Denny’s is piloting a mobile rewards program that lets diners use an iOS or Android app to collect a point for every dollar they spend. The trial is taking place at restaurants… More

InMarket reports positive consumer response to Bluetooth beacons

June 19th, 2014

Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

Page 1 of 812345...Last »