Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS... More
Out-of-home (OOH)
Aldi recruits graduates with NFC campaign at universities
Discount supermarket chain Aldi has launched an NFC marketing campaign at nine UK universities, with the goal of inspiring students to apply for the company’s graduate scheme... More
AIB promotes Me2U via NFC
Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland... More
Marvel promotes Thor with NFC tables
Marvel Studios’ latest blockbuster has been promoted in France via NFC posters placed below the surface of glass-topped dining tables in participating cafes and restaurants. More
Google Play Music gets NFC promotion on Australian public transport
Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More
Statoil runs Heathrow NFC campaign
Oil and gas company Statoil is running an NFC and QR campaign on JCDecaux OOH media spots throughout London’s Heathrow airport. When users tap or scan one of JCDecaux’s 98 Powerpole charging stations they are taken to a landing page that wishes them a nice flight, delivers promotional content and invites them to follow Statoil on Twitter or LinkedIn. More
Call of Duty: Ghosts goes NFC
Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations... More
Capital adds NFC to signage
Digital signage software specialist Capital Networks has added NFC to its Audience for Android digital signage solution, an entry-level content management and display system for businesses entering the digital signage market... More
Adelaide Airport adds NFC ads
NFC capabilities are to be added to indoor and outdoor digital signage at Adelaide Airport’s domestic and international terminals... More
CBS Outdoor picks Proxama for NFC
Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate... More
News Corp runs NFC campaign in Sydney
News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download selected content from the newspaper’s website... More
Vogue tries NFC in New York taxis
Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies... More
Lloyds Pharmacy promotes new branding via NFC
Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74 stores located around the country... More
Posterscope picks Proxama for out-of-home advertising
Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform... More
Westfield London shopping centre gets NFC
The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More
Disney runs NFC advertising campaign in France
Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert... More
Tabletalk debuts NFC Tablewraps
Ambient advertising specialist Tabletalk Media is embedding NFC tags from Proxama in its large Tablewrap stickers after deciding the public’s adoption of NFC has increased significantly... More
Dutch ad panels get NFC
Clear Channel has added NFC and QR code functionality to 250 advertising panels in the Dutch cities of Amsterdam, Eindhoven, The Hague, Rotterdam and Maastricht... More
Metro delivers news to bus stops with NFC
For the next three months out-of-home media owner Clear Channel is to make content from free daily newspaper Metro available via NFC at its 10,000 touchpoint ad panels around the UK... More
CastNet adds NFC to signage
Digital signage technology provider Alpha Video & Audio has launched CastNet with MobileHere, a system that combines NFC-enabled digital signs and the company’s content management software to deliver changeable information and downloadable content to NFC phone users... More