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    Outdoor advertising

    News about Outdoor advertising.

    JCDecaux to roll out PowaTag across Denmark

    August 25th, 2015

    Shoppers across Denmark will be able to make purchases from billboards, bus shelters and street furniture from outdoor advertising corporation JCDecaux subsidiary AFA JCDecaux via Powa Technologies’ mobile payments platform PowaTag. “AFA JCDecaux will utilise the PowaTag offering in 20 key cities including Copenhagen, Aarhus, Aalborg, Odense and Vejle,” Powa says. The news follows Powa’s partnership with Denmark’s Danske Bank to integrate PowaTag into its MobilePay banking app.

    Clear Channel launches NFC advertising in the US and Canada

    July 18th, 2014

    Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

    Paramount promotes Noah with NFC

    April 4th, 2014

    Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

    Clear Channel to take NFC advertising global

    March 25th, 2014

    Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

    NYC gets NFC ads at bus stops

    March 18th, 2014

    Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,” says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.

    AIB promotes Me2U via NFC

    January 20th, 2014

    Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.

    Google Play Music gets NFC promotion on Australian public transport

    November 13th, 2013

    Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

    Adelaide Airport adds NFC ads

    October 30th, 2013

    NFC capabilities are to be added to indoor and outdoor digital signage at Adelaide Airport’s domestic and international terminals. The move is part of an A$2.2m contract signed by the Australian airport with out-of-home media specialist Ooh! Media and work is due to be completed by the end of 2013.

    Lloyds Pharmacy promotes new branding via NFC

    October 8th, 2013

    Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74… More

    Posterscope picks Proxama for out-of-home advertising

    October 2nd, 2013

    Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform. Posterscope will use Proxama’s… More

    Disney runs NFC advertising campaign in France

    September 19th, 2013

    Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert. The posters are located across 21 French towns and… More

    Metro delivers news to bus stops with NFC

    September 4th, 2013

    For the next three months out-of-home media owner Clear Channel is to make content from free daily newspaper Metro available via NFC at its 10,000 touchpoint ad panels around the UK. At the majority of… More

    NFC ads deliver recipes that change with the weather

    July 16th, 2013

    Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of… More

    UN prompts givers to feed hungry children with NFC

    June 24th, 2013

    A week-long campaign run by advertising agency Grabarz & Partner on behalf of UN World Food Programme (WFP) has enabled people in the city of Halle, Germany, to make charitable donations via NFC. The ‘Food… More

    NFC lamp post information service to launch in Tokyo

    May 24th, 2013

    One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service. Internet advertising and social gaming company CyberAgent, in partnership with Shibuya Television and technology provider Toppan… More

    JanSport runs NFC outdoor ads in New York

    May 20th, 2013

    Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy. Deployed on Cemusa newsstands and transit shelters,… More

    Clear Channel promotes NFC with prizes

    April 25th, 2013

    Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags. To… More

    German transport operators pick NFC Netstore’s durable outdoor tags

    April 16th, 2013

    Finnish tag supplier NFC Netstore is to provide its Contact Point durable NFC tags to Deutsche Bahn for the rail operator’s Touch&Travel national NFC ticketing scheme. Regional transportation operator RMV has already installed 25,000 of the new tags across the Frankfurt region. More

    Consumer awareness of NFC remains low across Europe

    April 10th, 2013

    Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found. QR Codes, meanwhile, recorded a 14% rise… More

    Universal Music launches NFC poster campaign in Paris

    March 25th, 2013

    Mobile network operator Orange has teamed up with outdoor advertising company Insert to enable fans to download information about the new album by French artist Zazie as well as purchase it from their mobile phones. More

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