News about Platform.
November 18th, 2014
Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”
November 14th, 2014
Visa will not charge a fee to card issuers making use of its tokenization service until at least the end of 2015 and may or may not charge a separate fee for the service in…
November 13th, 2014
Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded…
November 12th, 2014
NFC-on-microSD pioneer DeviceFidelity has been acquired by Kili Technology, a payments processing solution provider which launched an mPOS “solution-on-a-chip” range last month. DeviceFidelity will now operate as a subsidiary of Kili with founders Deepak Jain…
November 11th, 2014
November 11th, 2014
A care worker tracking pilot that used a Medicaid-compliant NFC tag platform developed by HID Global has cut 30 seconds from the time taken for a carer to check in to a client’s location and resulted in a 100% authentication accuracy rate, the company reports. Based on HID Global’s Trusted Tag platform, the service uses NFC tags and phones to provide an “indisputable and auditable” record of visits made to patients.
November 6th, 2014
Dutch startup LoyaltyGrid has unveiled a solution that lets luxury brands use NFC tags embedded in product packaging to guarantee the authenticity of their products — and deliver rewards, discounts, exclusive content, invitations to special events…
November 5th, 2014
London’s highest viewing gallery is to deploy Bluetooth beacons 800 feet (243m) above the city at the top of its tallest building. Aruba will supply the The View at The Shard with BLE beacons and a software platform to deliver information about notable landmarks visible from the tourist attraction to visitors’ mobile devices.
November 3rd, 2014
US bank BBVA Compass has joined up with Dwolla to offer real-time payments to its account holders for US$0.25 per transaction. Transactions valued at under $10 are free of charge. “This partnership is a great example of how Dwolla’s existing real-time payments system can work together with financial institutions to provide a platform for innovation, revenue and relevancy,” Dwolla’s Jordan Lampe says.
October 31st, 2014
Ralph Lauren has taken over a 15-window display at luxury retail store Harrods in London to promote the launch of its new Polo Ralph Lauren collection using NFC and QR code stickers provided by proximity…
October 29th, 2014
Samsung will launch a mobile money transfer service in Korea at the end of this year in partnership with mobile payment service provider Yelopay and six banks, Korea Bizwire reports. “Samsung Wallet, which used to be used only for coupon services and app cards, is now transformed into [a] fintech service platform,” the article says, noting that users can send up to 100,000 won at a time through the service. “The six financial institutions including Kookmin, Shinhan, Woori, Nonghyup, Citi and Korea Post Office reportedly have announced collaboration with the electronics company, but it plans to expand to all financial organisations.”
October 27th, 2014
Almost half (45%) of US smartphone owners with non-iOS devices would be willing to switch to an iOS device in order to gain access to Apple Pay, a study from market research firm Lab42 has…
October 22nd, 2014
Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC…
October 21st, 2014
Hamburger restaurant chain Johnny Rockets is to roll out E la Carte’s tablet-based Presto platform to more than 200 locations in the US in November after a three month pilot that saw an 11.2% improvement in table turn time. The tabletop tablet lets customers place orders via the on-screen menu, add items to their cart and pay via a built-in credit card reader.
September 30th, 2014
“We want PayPal to be present whenever and wherever consumers want to pay so if that means being in other wallets, if that means being in any existing or other new ecosystems where payment occurs, our desire is to be a payments platform that can enable payments in any of those environments,” says eBay’s CEO.
September 29th, 2014
Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found. “The same goes if the notifications customers received were irrelevant: the beacon app gets deleted,” BostInno reports.
September 24th, 2014
The US Federal Reserve’s Mobile Payments Industry Workgroup (MPIW) has given cautious backing to the potential of tokenization in mobile payments and formed a subgroup dedicated to exploring the impact of the technology in more…
September 17th, 2014
Subway restaurants across the US are to begin accepting NFC mobile payments on 1 October, using new POS terminals that carry branding from mobile network operator-owned commerce venture Softcard. The terminals will enable the 26,000…
September 10th, 2014
MasterCard has announced US availability of a token platform that enables card issuers to store tokenized versions of their customers’ card details on Apple’s new NFC devices as well as NFC phones and tablets from…
September 3rd, 2014
Merchant Customer Exchange (MCX), the mobile payments venture co-owned by US retail chains with collective revenues of more than US$1 trillion annually, has announced that its payments, loyalty and offers platform is to be called…