QR Code

"With the virtual store, we are taking online shopping to the next level by touching base with our customers and allowing them to shop from anywhere, anytime," says the online fashion and lifestyle portal's Nikhil Rungta.  More

Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite's mTag NFC platform, San Francisco-based Teak's signage and out-of-home media buyer Kinetic's consultancy. Deployed on Cemusa newsstands and transit... More

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT's... More

Luxembourg-based Mobey has added support for loyalty programs to its Flashiz NFC and QR code mobile payment solution, enabling consumers to collect points when they pay using Flashiz and providing merchants with information on their... More

"It is an all-in-one digital wallet that lets customers choose which way they want to pay," the Taiwanese carrier's Joseph Kuo has told NFC World. "The wallet supports multiple credit and bank cards, loyalty cards, coupons etc, and I think Chunghwa Telecom would like to see a big development in both technologies."  More

A Norwegian developer has created Doorbl, an app that uses NFC tags and QR codes to offer householders a way to communicate with visitors when they aren't at home or instantly able to come to... More

In the April issue of Mobile Wallet Outlook the NFC World team examines why NFC is failing to gain traction in the mobile payments market, analyzes the range of cloud-based options available for those seeking to deliver mass market mobile wallets — and sets out in detail how MCX's barcode and cloud-based wallet will work, when it's likely to launch and who is already using the same approach today. More

"We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting," says Paul Meadows, the UK leisure company's head of brand. More

Madhya Pradesh Tourism Development Corporation is to use NFC and QR codes to provide tourists with information at heritage centres, The Times of India reports. By tapping a tag or scanning a code at the... More

Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform. The Amplify solution will be deployed across the company's network of 3,100... More

NFC Israel has teamed with printing and packaging provider Tadbik Group to launch FindMyPet, an NFC identification tag for pets. After tapping the FindMyPet tag for the first time pet owners can register their contact... More

PetHub has added NFC to its pet ID tags which are also equipped with a QR code, web address and 24-hour phone number. The tags store a link to information about the pet, such as... More

The Tap4Offers platform has been installed in 360 of the UK rail operator's carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More

The New York City Department of Transportation is to pilot test PayByPhone's mobile payments system, which is already live in San Francisco, Miami, London and Vancouver, in an 18 block area of the Belmont Business... More

Seqr does not require merchants to install new hardware and promises to cut transaction fees in half by bypassing the traditional payments networks. McDonald's, Axfood and Kjell & Company have already adopted the system in Sweden. More

"We have found that the NFC tags are more popular than the QR codes because they are very simple to use," upmarket fashion retailer Vic has told NFC World. "It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds." More

Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found. QR Codes, meanwhile, recorded a 14% rise... More

"We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration," technology provider Tapit's Niklas Bakos told NFC World. "Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge." More

Marketing agency Charge has taken to the city streets in north east England to promote "Don't let drink sneak up on you", an alcohol abuse awareness campaign being run by the NHS' Change 4 Life... More

The Microsoft- and Accenture-owned IT company's new solution allows consumers to select items promoted on interactive screens and then "drag and drop" them into their mobile phone using simple hand gestures, to collect detailed information about a product or add it to a shopping basket.  More