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    Ratings and reviews

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    Crunchfish unveils touchless storefront using gesture recognition

    June 23rd, 2015

    Swedish gesture recognition firm Crunchfish has developed an interactive screen that can be placed in shop windows to encourage passersby to browse deals, read reviews and compare products with a swipe, push or grab of… More

    Urevu unveils wearable BLE beacons for customer reviews

    February 2nd, 2015

    Shop owners and service providers could in future get real-time feedback on the service delivered by individual members of their staff, and thus improve the experience delivered to customers, thanks to a new mobile app… More

    GameStop deploys BLE in stores

    August 5th, 2014

    Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.

    Hilton to let guests unlock their doors with smartphones

    July 31st, 2014

    Hotel chain Hilton Worldwide has announced a plan to enable guests to use their smartphones as keys at the majority of its properties around the world. “We are developing proprietary technology that is safe and… More

    LevelUp offers restaurants real-time customer feedback

    June 27th, 2014

    LevelUp has added in-app surveys to its mobile payments platform, enabling restaurant owners to collect feedback from customers and respond straight away to any complaints. The idea, LevelUp says, is to give merchants a way… More

    Clover adds customer feedback loop to merchant receipts

    June 24th, 2014

    An instant customer feedback platform developed by DropThought has been added to POS maker Clover’s app market, enabling customers to interact with merchants via their digital or printed receipt. In the near future, customers will… More

    GE lets retailers send offers to shoppers via LED lighting

    May 30th, 2014

    GE Lighting and US startup Bytelight have unveiled a marketing platform that lets merchants use LED lighting installed in and around their stores to send offers, directions to particular products and information services to shoppers,… More

    Waitrose tests iBeacons

    May 7th, 2014

    Upmarket UK supermarket chain Waitrose is working on a new app that will use Bluetooth LE beacons to welcome customers to its stores and push promotional messages to shoppers. A mobile payments app to replace Waitrose’s existing QuickCheck self-scanning service is also under development, along with a barcode scanning option that would allow customers to read reviews and get more information about individual items.

    Tap to review on Tripadvisor

    February 27th, 2014

    Hotels, bars, pubs and restaurants listed on Tripadvisor can now let customers leave reviews with a tap of their NFC phone, using a new service from Wooshping that connects customers directly to the venue’s Tripadvisor page. A range of posters, table tents, stickers and keyfobs can be used to promote the service. QR codes can also be offered for those without an NFC phone.

    Korean art show picks NFC

    July 25th, 2013

    An exhibition at Seoul’s Savina Museum of Contemporary Art is to use NFC to allow visitors to download high definition images, delve into the stories behind each photograph and write and share reviews on Facebook…. More

    Japanese library adds NFC tags

    July 16th, 2013

    A library in the city of Hannō, Japan, is using NFC tags attached to bookshelves to provide readers with access to a range of services, designed to transform it from the traditional concept of a… More

    Adidas adds NFC to running shoes

    June 19th, 2013

    Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see… More

    Hointer adds NFC to next generation store concept

    March 6th, 2013

    “I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store,” says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. “It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC.” More

    1,500 French restaurants get NFC customer review stickers

    November 14th, 2012

    1,553 restaurants in 133 towns across France, voted by users of restaurant reviews site Cityvox as their favourites throughout the country, are being provided with interactive window stickers that let diners access Cityvox customer reviews via… More

    Apple gets ‘on-the-go shopping list’ patent

    August 8th, 2012

    Apple has been granted US patent number 8,239,276, entitled ‘On-the-go shopping list’. Originally filed in September 2008, the patent references NFC extensively. The abstract describes the system as follows: Systems and methods for providing shopping-related information… More

    Logic Group to provide NFC shopping solutions to European retailers

    February 29th, 2012

    Customer interaction solutions specialist The Logic Group has signed a deal with Vivotech to introduce integrated NFC solutions to retailers in Europe. The Logic Group provides retailers with managed services for multichannel payments, couponing, loyalty… More

    ZapTap puts NFC on the shelf

    January 27th, 2012

    Canadian start up ZapTap is using NFC tags instore to give product information to shoppers. By tapping tags on a shelf using a smartphone, consumers will be able to see further information, reviews and offers for the products on display. The service can also offer live customer service and feedback and a merchant ‘dashboard’ gives retailers real-time data on usage of the service.

    KPMG reports on consumer attitudes to mobile

    December 6th, 2011

    A new survey from KPMG has found that 41% of shoppers now use their phone to research products and services in-store and consumers are increasingly willing to share data with advertisers if it saves them money — but concerns over mobile payments security and privacy issues remain. More

    Heads up: What to look for in Google’s NFC mobile payments announcement

    May 26th, 2011

    The internet giant is set to announce its NFC mobile payments strategy at noon on 26 May in New York. Here are the key things to look for to work out if the company’s strategy will succeed — and what it means for the payments industry, the mobile network operators, phone manufacturers, the firm’s competitors and the future of Google’s own advertising business. More