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    News about Reading.

    NFC technology report available for free download

    September 30th, 2014

    NFC Technologies and Systems, a 98-page report that explains in detail the technology behind NFC tag reading and writing, the role and functionality of trusted service managers (TSMs), how secure elements work and how they… More

    Apple confirms NFC chip lockdown

    September 16th, 2014

    Access to the NFC chip in the iPhone 6 and 6 Plus will be available only to Apple Pay, an Apple spokeswoman has told Cult of Mac. Whether that restriction applies only to the secure element or to all NFC functions, including tag reading/writing, is not yet confirmed, however.

    Towns pick NFC to drive shoppers back to British high streets

    March 6th, 2013

    “A town and city centre is only vibrant and thriving if people find a reason to go there”, Guy Douglas of ATCM says. “NFC is a way of delivering an enhanced town centre offer, which can only be a good thing especially when the high street is hugely challenged by ecommerce.” More

    JCDecaux UK picks Zappit for NFC

    September 13th, 2012

    Out of home advertising giant JCDecaux has picked Zappit as its preferred partner for the development of NFC-enabled services in the UK. The move follows the success of the Test the Near Future trial in Reading in March 2012, which employed Zappit technology.

    Forum responds to Black Hat presentation on NFC vulnerabilities

    August 1st, 2012

    “The NFC Forum works to ensure that tools are available to allow applications to operate with the appropriate level of security,” says the industry standards body. “Mr Miller’s demonstration underscores the importance of providing appropriate security measures at the application layer and enabling users to adjust security settings to suit their own needs and preferences.” More

    Microsoft unveils its NFC mobile wallet plans

    June 20th, 2012

    Windows Phone 8 is to come with both NFC and a mobile wallet that Microsoft will deliver in partnership with mobile network operators, the company has revealed. More

    JCDecaux and Kinetic report results of Reading NFC advertising pilot

    May 28th, 2012

    “The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More

    Thirteen major brands sign up for UK NFC advertising campaign

    March 6th, 2012

    Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More

    JCDecaux converts British town to NFC advertising

    February 29th, 2012

    All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading’s main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising.  More