News about Reading.
September 30th, 2014
NFC Technologies and Systems, a 98-page report that explains in detail the technology behind NFC tag reading and writing, the role and functionality of trusted service managers (TSMs), how secure elements work and how they…
September 16th, 2014
March 6th, 2013
“A town and city centre is only vibrant and thriving if people find a reason to go there”, Guy Douglas of ATCM says. “NFC is a way of delivering an enhanced town centre offer, which can only be a good thing especially when the high street is hugely challenged by ecommerce.”
September 13th, 2012
August 1st, 2012
“The NFC Forum works to ensure that tools are available to allow applications to operate with the appropriate level of security,” says the industry standards body. “Mr Miller’s demonstration underscores the importance of providing appropriate security measures at the application layer and enabling users to adjust security settings to suit their own needs and preferences.”
June 20th, 2012
Windows Phone 8 is to come with both NFC and a mobile wallet that Microsoft will deliver in partnership with mobile network operators, the company has revealed.
May 28th, 2012
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date.
March 6th, 2012
Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK.
February 29th, 2012
All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading’s main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising.