News about Research.
November 21st, 2014
Nearly one in three (30%) US smartphone owners say they plan to use mobile payment offerings such as Apple Pay or Google Wallet for shopping in stores this holiday season, Bluetooth ‘connected card’ maker Stratos’ 2014 Holiday Mobile Payments Survey has found. 17% said they would spend more because of these new payment options and 5% said they felt “more comfortable” paying with their device than using traditional payment cards.
November 21st, 2014
Among US and UK consumers who have not yet used a mobile wallet, 18-34 year olds are the most enthusiastic when asked about the potential benefits, research from JWT Intelligence has found. “These consumers are more interested than others in using a phone to pay if it makes transactions faster, makes splitting bills easier, can replace cash in low-denomination payments and helps keep track of purchases,” the company reveals.
November 20th, 2014
Almost seven in ten Canadian smartphone owners (68%) are aware of NFC or QR codes and 65% are likely to make NFC or QR payments over the next six months, research by Visa Canada has revealed. “Canada is a world leader in mobile NFC and QR payments,” says Visa’s Derek Colfer. “It is very encouraging to see solid awareness of NFC payments as well as that upwards of 26% of Canadians are beginning to use their mobile device for online ecommerce payments.”
November 18th, 2014
Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”
November 17th, 2014
Two out of three Americans would consider making mobile or contactless payments more often if they were proven to be secure, a survey of 1,000 US consumers conducted by Kelton Research for Gemalto has found. Currently, however, 69% are concerned about mobile payments security and 62% are worried about the security of contactless payments.
November 5th, 2014
Just 4% of independent business owners in the US are aware they have a contactless POS terminal and 14% are not sure, Newtek Business Services’ latest SBA Market Sentiment Survey has revealed — and only 7% say they plan to upgrade so they can make contactless NFC payments like Apple Pay available to their customers, while 93% say they have no plans to do so.
November 3rd, 2014
Toronto-based in-store marketing specialist Aislelabs has published an online comparison examining Bluetooth Low Energy (BLE) beacon hardware from 16 different vendors including Estimote, Kontakt and Gimbal. “Over the past three months, we have stress tested the beacons under many conditions, examining every aspect of them,” the company says. “This is the first and most comprehensive report of its kind.”
November 3rd, 2014
40% of US and Canadian consumers have now used their smartphone to make a payment at a merchant location, up from 16% two years ago, according to Accenture’s 2014 North America Consumer Payments Survey. Millennials (52%) and high-income consumers (55%) are the most “avid adopters” of mobile payments, research based on responses from 4,000 consumers revealed.
October 31st, 2014
A majority of Americans (60%) would be comfortable divulging information about themselves anonymously to their favourite stores, a new survey from Wearables.com and The Center for Generational Kinetics reveals. A further 56% would be happy to divulge information to a product brand and 46% would be happy to share their information with an app. 18% of respondents would also provide information to receive notifications of the real-time location of their friends.
October 27th, 2014
Almost half (45%) of US smartphone owners with non-iOS devices would be willing to switch to an iOS device in order to gain access to Apple Pay, a study from market research firm Lab42 has…
October 21st, 2014
Almost a quarter of Canadians (23%) have now made a mobile payment in-store with nearly a third (29%) having used their device to make an online purchase, new research from PayPal Canada has found. Nearly half (45%) of the respondents also agreed that Canadians are ready to embrace emerging methods of payments such as conducting a mobile payment via a wearable device.
October 20th, 2014
September 30th, 2014
NFC Technologies and Systems, a 98-page report that explains in detail the technology behind NFC tag reading and writing, the role and functionality of trusted service managers (TSMs), how secure elements work and how they…
September 5th, 2014
NFC Business Models, NFC World’s landmark 2011 research report on strategies for monetising NFC, is now available as a free download in the NFC World+ Knowledge Centre. “This 170-page report continues to provide many lessons that can be applied to advantage by businesses introducing mobile payments and digital wallet services today — and provides unique insight into how and why it has taken so much longer than expected for mobile payments to take off,” says author Sarah Clark.
September 4th, 2014
NFC World+ now has a Knowledge Centre which provides readers with in-depth reports, technical guides and market briefings on the technologies shaping the future of mobile payments and commerce. Sign up to the NFC World+…
July 29th, 2014
Some 53% of consumers globally report they have either used or are interested in redeeming offers and coupons with their phones, while 44% have used or are interested using their mobile device to pay for things in stores and restaurants, according to new research from Ovum. “Combined rewards and offers in conjunction with mobile payments are set to be a common feature in the near term as a means to reach consumers and drive spending in new ways,” the analysts conclude.
July 21st, 2014
While convincing consumers to make use of a mobile wallet remains an issue for many providers, shoppers that do convert to mobile payments make extensive use of the technology, Nielsen’s Q2 2014 Mobile Wallet Report…
July 15th, 2014
One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found. Sales promotions (34%), new product launches (26%) and location-based offers (24%) top the list of push notifications consumers are most willing to receive.
July 11th, 2014
More than 1.75 billion mobile phone users will have used their device for banking purposes by the end of 2019, up from 800 million people this year, according to a new Juniper Research forecast. “Banks now regard the mobile channel as an indispensable revenue stream,” says report author Nitin Bhas. “However, with the mobile channel becoming a key customer retention strategy, it presents a great challenge to traditional institutions.”
July 10th, 2014
Sixty million Bluetooth Low Energy (BLE) beacons worth US$500m will be shipped in 2019, ABI Research forecasts. Most will be used in the commercial and enterprise, connected home and personal asset tracking sectors — rather than retail — the “BLE Tags and the Location of Things” study anticipates.