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Retail

News about Retail.

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Square adds actions to POS transactions

July 25th, 2014

“Square Register’s sales, refund and settlement data can now all be used as triggers for IFTTT recipes,” GigaOm reports. “If an employee makes a big sale, IFTTT could automatically send a congratulatory email or SMS to the salesperson or note the sale in a Google Doc. Or if a store issues a big refund, IFTTT could notify the owner, reminding him or her to follow up with the dissatisfied customer.”

Waitrose showcases QR payments

July 25th, 2014

Upmarket UK supermarket chain Waitrose has shown off a proof-of-concept mobile shopping service, based on Ensygnia’s Onescan technology, that “allows customers to complete a payment in-store using a mobile phone app, completing a purchase direct from any iPad screen in the store, without the need to head to the till point”.

Target launches image recognition app

July 23rd, 2014

US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon. Shoppers hold their phone over a product to capture its image and are then presented with product information and the ability to add the item to their cart and buy it from Target.

GSMA publishes NFC coupon and loyalty technical proposal

July 21st, 2014

The GSMA has published Mobile Commerce, NFC Coupons and Loyalty Acceptance, a technical proposal based on open standards that aims to provide “the tools, knowledge and methodology for mobile operators and the wider retail ecosystem… More

Four in ten mobile wallet users choose mobile as primary mode of payment

July 21st, 2014

While convincing consumers to make use of a mobile wallet remains an issue for many providers, shoppers that do convert to mobile payments make extensive use of the technology, Nielsen’s Q2 2014 Mobile Wallet Report… More

Facebook tests buy button

July 18th, 2014

Facebook is testing a ‘buy’ button which allows consumers to purchase products through the social media platform. “With this feature, people on desktop or mobile can click the ‘buy’ call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook,” says the social network.

PayPal offers loyalty rewards

July 18th, 2014

PayPal has introduced a rewards program for “our most active and enthusiastic customers who use PayPal online, in store, or on mobile devices”. PayPal Select, which launched in the US this week, will give frequent users “access to our best offers from leading online retailers” and “dibs to be first in line for the amazing PayPal Customer Service team when they have questions” says PayPal’s Gary Marino.

Visa Inc abandons digital wallet ambitions, Visa Europe to continue investing

July 17th, 2014

Visa Inc is replacing its V.me digital wallet service with Visa Checkout, a new payment service that enables consumers in the US, Canada and Australia to pay for goods online, on any device, in “just… More

Online furniture retailer tests NFC in London showroom

July 16th, 2014

Online furniture retailer Made.com is trialling an NFC shopping experience at its London showroom, enabling consumers to tap NFC tags to find out further information about items and email themselves a wishlist of products they… More

DMA warns on push messaging

July 15th, 2014

One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found. Sales promotions (34%), new product launches (26%) and location-based offers (24%) top the list of push notifications consumers are most willing to receive.

Australian supermarket chain launches mobile wallet that works with NFC stickers

July 15th, 2014

Australian supermarket chain Coles has launched the Coles Mobile Wallet, an iOS and Android app that works in conjunction with an NFC sticker to provide customers with a way to make mobile payments, manage their… More

Brits turn to mobile for purchase decision making

July 11th, 2014

Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new… More

French shopping centre uses BLE beacons to help retailers attract customers

July 11th, 2014

Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver… More

UK city to run NFC, QR and BLE shopper marketing pilot

July 11th, 2014

Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More

60m BLE beacons to ship by 2019

July 10th, 2014

Sixty million Bluetooth Low Energy (BLE) beacons worth US$500m will be shipped in 2019, ABI Research forecasts. Most will be used in the commercial and enterprise, connected home and personal asset tracking sectors — rather than retail — the “BLE Tags and the Location of Things” study anticipates.

SnapUp creates mobile shopping lists

July 7th, 2014

A new iOS app lets users bookmark and track items for sale on mobile websites and in apps by simply taking a screenshot of any item of interest they spot. SnapUp then turns the snaps into watch lists that are continuously updated with the latest prices, letting users know when an item goes on sale.

Survey finds American cardholders are ready for EMV

July 4th, 2014

Almost 70% of Americans believe that EMV chip technology makes their debit and credit card transactions more secure, with only 5% feeling chip cards make their transactions less secure, a new survey released by NXP… More

Yapital tests fingerprint payments

July 3rd, 2014

Retailer-owned mobile payments provider Yapital is testing the use of fingerprint biometrics to replace PIN entry when paying by smartphone. “As the major smartphone manufacturers are now integrating fingerprint scanning into their products, we have immediately launched appropriate tests,” says Yapital’s Oliver Kress. The company already supports payments via NFC, QR and Bluetooth Low Energy (BLE).

One in three German consumers ready for mobile payments

July 3rd, 2014

Paying with a smartphone would win over 31% of all those asked if they then only needed to have their smartphone with them and could do without a purse or wallet, a new survey conducted… More

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