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Retail

News about Retail.

JD Sports adds BLE beacons

September 2nd, 2014

UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”

IPC Media promotes magazine sales via convenience store beacons

August 27th, 2014

Publisher IPC Media is using Bluetooth Low Energy (BLE) beacons installed in 740 One Stop convenience stores across the UK to offer discounted copies of its Chat, Pick Me Up, Woman and TV & Satellite… More

UK retailers install hi-tech mannequins that let customers buy what they see in the window

August 21st, 2014

UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around… More

One Stop gives mobile vouchers

August 6th, 2014

UK convenience store chain One Stop is introducing Eagle Eye’s AIR technology in all of its 700-plus stores to issue real-time, personalised offers to customers via SMS and email that can be redeemed in-store on a mobile device. “The SMS or email that they receive will come with a barcode which can be scanned at till,” Eagle Eye told NFC World+.

Two hundred US shopping malls to use BLE beacons for shopper marketing

August 5th, 2014

More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider… More

GameStop deploys BLE in stores

August 5th, 2014

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.

Facebook closes gifts business

August 1st, 2014

Facebook is to close down its gifts service on August 12, Techcrunch reports. “Most of the team has already been reassigned to other commerce initiatives. Those include the Buy button for making ecommerce purchases within Facebook, Auto-Fill for auto-populating your billing info in other shopping apps, and Custom Audiences that let brick-and-mortar merchants retarget Facebook ads to existing customers.”

Amazon Wallet teams up with Blackhawk

August 1st, 2014

Amazon is working with prepaid specialist Blackhawk Network on its new Amazon Wallet service, which lets Android and Fire users store gift cards and loyalty cards on their mobile phone. “Blackhawk Network’s expertise in gift card management provides our customers with access to the retailers they want and the digital experience that Amazon is committed to delivering,” says Amazon Local Commerce director Charlie Kindel.

Nestle runs NFC marketing campaign in 480 Woolworth stores across Australia

July 31st, 2014

Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle’s new Oats and Strawberries breakfast cereal. The campaign went live in 480 stores this week and… More

HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada

July 30th, 2014

HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones… More

Vodafone Italia pilots smart shopping posters

July 29th, 2014

Vodafone Italia is working with high-end Italian food market chain Eataly on a pilot project that lets 2,500 staff tap their NFC phone or scan a QR code on a smart poster to order and pay for groceries that are then delivered to their home or office. The posters come in a range of sizes and can be applied to various surfaces, enabling them to be placed in a wide range of locations, the partners say.

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Square adds actions to POS transactions

July 25th, 2014

“Square Register’s sales, refund and settlement data can now all be used as triggers for IFTTT recipes,” GigaOm reports. “If an employee makes a big sale, IFTTT could automatically send a congratulatory email or SMS to the salesperson or note the sale in a Google Doc. Or if a store issues a big refund, IFTTT could notify the owner, reminding him or her to follow up with the dissatisfied customer.”

Waitrose showcases QR payments

July 25th, 2014

Upmarket UK supermarket chain Waitrose has shown off a proof-of-concept mobile shopping service, based on Ensygnia’s Onescan technology, that “allows customers to complete a payment in-store using a mobile phone app, completing a purchase direct from any iPad screen in the store, without the need to head to the till point”.

Target launches image recognition app

July 23rd, 2014

US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon. Shoppers hold their phone over a product to capture its image and are then presented with product information and the ability to add the item to their cart and buy it from Target.

GSMA publishes NFC coupon and loyalty technical proposal

July 21st, 2014

The GSMA has published Mobile Commerce, NFC Coupons and Loyalty Acceptance, a technical proposal based on open standards that aims to provide “the tools, knowledge and methodology for mobile operators and the wider retail ecosystem… More

Four in ten mobile wallet users choose mobile as primary mode of payment

July 21st, 2014

While convincing consumers to make use of a mobile wallet remains an issue for many providers, shoppers that do convert to mobile payments make extensive use of the technology, Nielsen’s Q2 2014 Mobile Wallet Report… More

Facebook tests buy button

July 18th, 2014

Facebook is testing a ‘buy’ button which allows consumers to purchase products through the social media platform. “With this feature, people on desktop or mobile can click the ‘buy’ call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook,” says the social network.

PayPal offers loyalty rewards

July 18th, 2014

PayPal has introduced a rewards program for “our most active and enthusiastic customers who use PayPal online, in store, or on mobile devices”. PayPal Select, which launched in the US this week, will give frequent users “access to our best offers from leading online retailers” and “dibs to be first in line for the amazing PayPal Customer Service team when they have questions” says PayPal’s Gary Marino.

Visa Inc abandons digital wallet ambitions, Visa Europe to continue investing

July 17th, 2014

Visa Inc is replacing its V.me digital wallet service with Visa Checkout, a new payment service that enables consumers in the US, Canada and Australia to pay for goods online, on any device, in “just… More

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