Retail

The Wafi shopping mall in Dubai is to introduce a new service that allows shoppers to collect and redeem loyalty points with their mobile phone using either NFC or Bluetooth. The service is also expected... More

The GSMA has partnered with China Mobile to promote NFC at this year's Mobile Asia Expo, following the successful NFC Experience provided to attendees at Mobile World Congress 2013. "We're excited to launch the NFC... More

"The telcos keep on doing the same thing, they get arrogant and then they get disintermediated," MasterCard's Jorn Lambert has told The Australian Financial Review. More

"NFC was revolutionary 10 years ago but I think it just might have passed its sell-by date", the retail giant's Lyndon Lee told attendees at a mobile payments conference in London this week. "We are developing a digital wallet, focusing on marketing and loyalty aspects, but payment may not enter the wallet." More

"We are bringing the traditional, static in-store experience to life with Codemasters," tag platform provider Tapit's Niklas Bakos has told NFC World. "We are creating a digital experience to allow customers to interact with the product on a different level." More

Identive has announced it has won an order for three million NFC tags from an unnamed retailer. The NFC Forum Type 2 tags "will be used for a mobile retail application in France", says Identive.... More

Toshiba Global Commerce Solutions has added support for Isis SmartTap payments to its Ace POS platform. The integration of Isis SmartTap will allow merchants to improve their customer experience by extending offers and loyalty programs... More

Seqr does not require merchants to install new hardware and promises to cut transaction fees in half by bypassing the traditional payments networks. McDonald's, Axfood and Kjell & Company have already adopted the system in Sweden. More

"We have found that the NFC tags are more popular than the QR codes because they are very simple to use," upmarket fashion retailer Vic has told NFC World. "It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds." More

Global print giant RR Donnelley has introduced support for NFC tags into its range of printed products, including retail displays, product packaging, shipping labels, catalogues and magazines. "Now we offer customers single-source convenience and control... More

"We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration," technology provider Tapit's Niklas Bakos told NFC World. "Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge." More

Telecom Italia has launched a new initiative, in collaboration with Unicoop Tirreno, allowing employees to order grocery deliveries at work using NFC smart posters placed around their offices. Staff need to register online with the... More

The smartphone maker's new flagship device is the first to use Mobeam technology, allowing coupons, loyalty cards, gift cards, event tickets and more to be transmitted from the device to any of the 165m laser scanners installed in retail stores today. More

Interactive sign maker Signbox has chosen Proxama's TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership "creates a powerful and persuasive product offer for brand custodians, retailers and campaign... More

Weve, the joint venture between the three major mobile network operators that is working to bring mobile payments services to market in the UK, has chosen customer interaction specialist The Logic Group as one of... More

National Australia Bank is testing a new service that uses NFC, QR codes, SMS and email to allow customers to make mobile payments in stores as well as to send and receive funds, ITNews reports.... More

Retail technology specialist The Logic Group has partnered with NFC provider Proxama to create an in-store NFC marketing platform for retailers. The platform will enable retailers to distribute vouchers and coupons to shoppers via NFC-enabled... More

A new report from the NFC World team has found that Disney's new MagicBand bracelet system provides unmissable lessons for anyone planning, implementing or supplying mobile wallet solutions. More

Taiwan-based RFID specialist Jogtek has launched a range of NFC-enabled shelf-edge labels that work without a battery. The passive labels can be updated via an NFC phone and can also be used by NFC phone... More

"I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store," says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. "It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC." More