The new SNEP specification employs the same NDEF commands used in tag reading and writing applications, allowing information stored on an NFC tag to be read by a phone and then passed on to other NFC phones or exchanged with a wide range of other types of NFC-enabled device. More
Smart posters
Sprint developer conference to focus on NFC
US mobile network operator Sprint‘s Open Solutions Conference in Santa Clara, California from 2-4 November is to focus on the potential of NFC... More
Betapond launches NFC check-in service
Early partnerships for the new RewardAble platform are already in place with “some of the leading US entertainment and technology companies,” says the Ireland-based Facebook developer. More
NFC demo to take place in Times Square
For four hours on 22 September it will be possible to use an NFC smart poster to interact with advertisements and promotions displayed on one of the New York landmark’s iconic giant advertising billboards. More
Microsoft picks NXP for NFC in Windows 8
“NXP has a deep understanding of NFC and we are working with them to deliver the right hardware, software and support to bring this technology to our partners, developers, and ultimately the consumer,” says the software giant’s Aidan Marcuss. More
NFC news in brief • 12 Sept 2011
News in brief from the NFC world and beyond: Austrian bus stops offer NFC updates • Caen gets NFC transit stops too • NFC tag store opens in Korea • Belgian museum offers NFC info • Gentag picks up patch patent • plus Clear2Pay, ITSO, TfL, FirstGroup, Google and more… More
US TV network VH1 tests NFC smart posters
“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More
Nokia launches online NFC store
A new online service is designed to make it easy for businesses to begin using NFC by providing smart posters and business cards that enable customers to ‘like’ a retailer on Facebook, follow it on Twitter and check in on Foursquare as well as a range of other tag reading solutions. More
Getyoo raises €600k for interactive NFC events solution
Belgian NFC specialist Getyoo has completed a €600,000 funding round, led by Eric Bigeard, the former CEO of international office supplies business Lyreco... More
Proxama unveils NFC Murder Mystery game
The hi-tech version of a traditional murder mystery game uses NFC phones and tags to allow participants to discover clues hidden around a venue and to accuse their choice of suspect. More
UPM and CustomerIn develop NFC solution for restaurants
NFC tag supplier UPM RFID and software developer CustomerIn have introduced Connected Restaurant, an NFC solution for restaurants which is designed to improve customer service, increase cross-selling opportunities and accelerate table turnover... More
Nokia and Jiepang demo NFC check-ins
Nokia has teamed up with China’s leading location-based service Jiepang to demonstrate NFC social check-in services... More
Geo RTD links NFC to sat nav and mapping apps
The new tag data format will allow NFC phone users to access location-based information without having to go online. More
X-Men movie to get NFC smart poster campaign in London
Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page. More
Google and Foursquare offer NFC check-ins at I/O event
Delegates attending the Google I/O developer conference in California this week will be able to check in to Foursquare using NFC phones... More
NFC news in brief • 3 May 2011
News in brief from the NFC world and beyond: New online NFC store • eBay buys hyperlocal ads firm • Connecthings launches reader/writer app • Google’s Groupon rival hits Portland • Chase offers chip and pin in US • Visa and Gap working on real-time mobile discounts • Nokia to transfer Symbian jobs • and a brace of research reports… More
Poken launches NFC social networking and offers platform
The new service lets consumers connect online with people they meet in the real world, receive and share offers and rewards, and collect information from tags and smart posters via either an NFC phone or a low cost NFC-enabled Poken device. More
NFC Forum publishes smart posters white paper
The NFC Forum has published a white paper about developing and deploying NFC smart posters, designed to encourage businesses and consumers to implement and use them... More
Google chooses Identive to deliver NFC tags for Places campaign
Identive’s ACIG Technology subsidiary has been picked as the exclusive supplier of NFC stickers for the Austin, Texas roll-out of the search engine giant’s Google Places local recommendation service. More
Clear Channel CEO says NFC will ‘transform’ billboard advertising
The CEO of billboard advertising giant Clear Channel International has said the introduction of near field communication technology to billboard advertising will be “transformative” for the industry... More