News about Survey and NFC.
April 10th, 2013
Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found. QR Codes, meanwhile, recorded a 14% rise...
February 5th, 2013
NFC is one of three emerging technologies that most excite Britain's media agencies, along with augmented reality and 4G, a new IAB UK Agency Snap Shot study has found. The study also found, however, that...
The Mobile Wallet Report: PayPal takes its digital wallet overseas, biometrics gain ground and marketers flock to Apple Passbook
December 18th, 2012
In the December edition of Mobile Wallet Outlook, the NFC World team examines the resurgence of interest in using fingerprint verification at the point of sale, the innovative new services being built on top of Apple's Passbook mobile wallet and the latest consumer adoption surveys. Our first "spot report" takes an in-depth look at PayPal's digital wallet and in-store payments strategy and asks whether the online payments giant can succeed in crossing the online-offline divide.
November 27th, 2012
55% of Dutch consumers would prefer to make mobile payments through an app rather than NFC, according to a poll of 15-65 year olds conducted by Telecompaper. Respondents said convenience and trust are paramount when...
November 26th, 2012
A survey carried out by market researcher YouGov in Germany has revealed that, while 54% of the population has heard of NFC, only one in six (16%) can see themselves using NFC and contactless payments...
November 4th, 2012
Canadian athlete Simon Whitfield has completed Canada's first NFC transaction, at a Tim Hortons coffee shop, and customers of the bank and mobile network operator can now order an NFC-enabled Rogers SIM ahead of the full commercial launch of the new mobile payments service on 16 November.
October 3rd, 2012
In the first issue of Mobile Wallet Outlook, the monthly trends bulletin for subscribers to our new research service, the NFC World team examines how the latest market developments will affect the future of the NFC and mobile wallet markets.
October 3rd, 2012
A survey of participants in trials conducted at the offices of Netflix and Good Technology has found that more than 80% saw the technology as intuitive and easy to use.
July 25th, 2012
A mobile wallet containing only cards issued by their bank is the most popular option for British consumers, a new survey has found, suggesting that the battle to be "top of wallet" for mobile payments may turn into a fight to be "only card in wallet".
June 18th, 2012
All the participants in a small four month mobile payments trial conducted by BNZ, Vodafone, Visa and Paymark in Auckland and Wellington said they were likely to recommend the service to friends and 14% said they would be willing to pay a small fee for the service.
June 4th, 2012
New market entrants are currently most popular amongst consumers ready to adopt mobile wallet technology, according to a survey conducted by Carlisle & Gallagher, with eight in 10 willing to use a PayPal wallet and six in 10 willing to consider a mobile wallet provided by Google or Apple.
May 29th, 2012
Nine in ten of the people surveyed for a new mobile payments index who had used an NFC phone to make a payment said they would do so again but 33% said they had not heard of the technology before and 35% said they wouldn't use it because of concerns over security and fraud.
May 28th, 2012
"The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action," according to an analysis of the largest NFC out-of-home advertising trial to date.
April 23rd, 2012
As Azerbaijan moves towards non-cash payment from its current predominantly cash-based economy, some 86% of residents of capital city Baku say they would like to carry out contactless payments with their phones. Abc.az reports that...
March 26th, 2012
A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a 'value exchange' in return for interacting with advertising and the most popular incentives are money or entertainment.
Mobile superstore trial sets out to discover how poster shopping will change the future of retailing
March 23rd, 2012
Swedish ecommerce platform provider Jetshop has provided NFC World with the preliminary results of a landmark project designed to find out how the ability for shoppers to use their mobile phone to make a purchase directly from a printed poster will affect traditional retailing.
March 20th, 2012
The introduction of open loop "tap and go" payments could cut commuting time by nearly an hour a week, a survey conducted for MasterCard has found, and 47% of commuters would be willing to use their mobile phone to make transit payments.
March 13th, 2012
A survey conducted by Auriemma Consulting Group has found that 30% of respondents would switch handsets in order to use their phones to make purchases and the figure rises to 41% amongst the under-45s. 23%...
March 13th, 2012
A Harris Interactive survey of 2,056 US consumers has found that 24% are comfortable with the idea of using a mobile app that would store credit card information and allow them to make purchases at...
March 13th, 2012
A survey of mobile industry executives conducted for Sybase 365 during the Mobile World Congress has found that 81% of respondents believe that NFC will not become a driver of widespread adoption of mobile payments...