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Nestle runs NFC marketing campaign in 480 Woolworth stores across Australia

July 31st, 2014

Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle’s new Oats and Strawberries breakfast cereal. The campaign went live in 480 stores this week and… More

Online furniture retailer tests NFC in London showroom

July 16th, 2014

Online furniture retailer Made.com is trialling an NFC shopping experience at its London showroom, enabling consumers to tap NFC tags to find out further information about items and email themselves a wishlist of products they… More

60m BLE beacons to ship by 2019

July 10th, 2014

Sixty million Bluetooth Low Energy (BLE) beacons worth US$500m will be shipped in 2019, ABI Research forecasts. Most will be used in the commercial and enterprise, connected home and personal asset tracking sectors — rather than retail — the “BLE Tags and the Location of Things” study anticipates.

HID Global aims to cut Medicaid fraud via NFC

July 8th, 2014

HID Global has introduced a care worker tracking service that meets Medicaid Electronic Visitor Verification (EVV) requirements. The service uses NFC tags and NFC phones to provide an “indisputable and auditable” record of visits made… More

NFC wallet seeks funds

July 2nd, 2014

A Silicon Valley startup is seeking crowdfunding to put a minimalist wallet with two integrated NFC tags into production. LionNFC’s Asset credit-card sized wallet is made from two sheets of anodised aluminium held together with an elastic strap, with a programmable NFC tag that can be used to initiate actions on the user’s phone embedded in each face.

Tapit powers Google I/O and Game of Thrones NFC promotions

July 2nd, 2014

NFC marketing platform provider Tapit has run two high-profile campaigns with Google in recent weeks. Google Music used Tapit at the internet giant’s developer conference in San Francisco last week to deliver free music to… More

Android L offers one tap WiFi access

July 1st, 2014

Android L will offer an easier way for users to share their WiFi passwords, Android Police reports. Network owners will be able to access a ‘write to NFC tag’ option from within the WiFi settings menu. Visitors will then just need to tap the tag with an NFC phone to log on to the network.

VivaLnk develops digital tattoos that unlock NFC phones

June 30th, 2014

Moto X phone owners can now protect access to their mobile using a ‘digital tattoo’ developed by VivaLnk that can be positioned on the wrist and stays in place for five days. The Vivalnk tattoos… More

Google unveils cardboard VR headset with NFC

June 26th, 2014

Developers attending Google’s I/O conference have been given a DIY virtual reality headset that includes an NFC tag for connecting the device to their mobile phone. More

Rio gets 5,000 NFC tags

June 20th, 2014

Five thousand NFC and QR stickers have been placed at bus stops in Rio de Janeiro to provide locals and visitors with up-to-date information on bus routes and times, as well as information on local tourist destinations and points of interest. The Rio Smart City service also offers information on current events, such as the Fifa World Cup, says supplier Connecthings.

Dress shirt maker offers NFC bonus

June 10th, 2014

Upmarket Swedish dress shirt maker Four Levent is using NFC tags built into its garments to reward clients for referring new customers to its website. “NFC tags are cheap, durable and easy to add to our… More

Just Eat adds NFC window stickers

June 10th, 2014

Restaurants using UK online takeaway ordering service Just Eat are being provided with digital window stickers that promote the availability of the service. The stickers, supplied by RapidNFC, include an NFC tag and a QR code that let customers download the Just Eat mobile app with a tap or scan of their mobile phone.

John Lewis backs tech startups

May 29th, 2014

Upmarket UK department store chain John Lewis has chosen iBeacon, smart label and in-store digital engagement start-up firms to join JLAB, its first technology business incubator. Localz, Tap2Connect and Viewsy are among five finalists to be supported with cash and office space, which John Lewis says have the potential to “shape the shopping experience of the future”.

NFC detects fake wine

May 28th, 2014

An NFC-based solution to the growing threat of counterfeit wine sold worldwide has been launched by embedded mobile security firm Inside Secure and object identification specialist Selinko. The CapSeal system, using an embedded NFC tag and mobile app platform, allows consumers and traders to see whether a bottle has already been opened. Analysts say some 20% of wine sold worldwide is counterfeit, and up to 50% in some Asian countries, especially for high-end French wines.

Thinfilm shows printed NFC smart label with temperature sensor

May 28th, 2014

Printed electronics specialist Thinfilm has demonstrated an NFC-enabled label that includes a temperature sensor, which can be used to track a product throughout its journey to a store and report on whether or not the… More

Telstra uses NFC to cut costs and improve customer service for broadband users

May 22nd, 2014

Australian telecommunications provider Telstra is now applying NFC tags to all its broadband modems, enabling customers to access personalised help, information and support recommendations by tapping the tag with their NFC phone. The company’s Telstra… More

London taxi firm promotes app downloads with NFC and QR stickers

May 20th, 2014

Radio Taxis, one of London’s biggest taxi operators, is promoting downloads of its mobile app by placing NFC and QR code stickers in its 2,500 vehicles. Scanning or tapping the stickers provides passengers with a direct… More

Adafruit publishes NFC wearables DIY guide

May 19th, 2014

Electronics hobby supplier Adafruit Industries has posted a DIY guide to creating wearable NFC devices that can be used to unlock an Android phone. “This guide covers creating an NFC ring, putting an NFC tag in your nail polish, modding your Android installation to read tags from the lockscreen, and creating an automation tool chain to unlock the phone when the desired tag is scanned,” Adafruit says.

Dauntless sets out to track world’s food supply with NFC

May 15th, 2014

A US startup is seeking funds for a service that tracks produce all the way from farm to supermarket shelf, ultimately letting consumers tap a tag on a bag of coffee to see the farm on… More

Tribeca Film Festival fans get free passes via NFC

May 6th, 2014

More than 1,000 film fans attending last month’s Tribeca Film Festival tapped a promotional poster with an NFC phone to get a free movie ticket, technology providers HID Global and Tamoco report. Overall, the posters… More

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