News about Todd Dipaola.
January 16th, 2015
US grocery chain Marsh Supermarkets is to use Bluetooth beacons to deliver targeted information such as shopping lists and recipes directly to a shopper’s Apple Watch or smartphone, marking the “world’s first iBeacon-wearable integration at…
November 18th, 2014
Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”
June 19th, 2014
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a…