GSMA video shows NFC in action in Nice

Mobile network operators’ association the GSMA has produced a video showing near field communication phones in action in the French city of Nice, where mobile operators have been conducting an NFC trial under the Cityzi brand name.

The video shows NFC phones being used to pay for public transport, to access information in a museum and the city’s cathedral, to store a retail loyalty card application, to obtain discount coupons in a supermarket and to rent bicycles. The video also shows NFC in use at the Clarion Hotel in Stockholm to replace hotel door room keys:

Last week, the GSMA issued a statement outlining a commitment by leading global mobile network operators from around the world — many of whom have not previously been involved in NFC — to launch commercial services in 2012.