About NFC World

NFC World reports on the emerging technologies that are transforming how consumers choose what to buy, who to buy from, and how to pay.

Founded in 2008 as Near Field Communications World, we now cover the latest developments in NFC as well as an array of emerging online-to-offline technologies including mobile payments, blockchain, biometrics, augmented reality, Bluetooth Low Energy and iBeacons, acoustics, light-based communications, digital watermarks, bio-sensors and more.

Our news reports and weekly email newsletter provide our business-oriented audience with accurate, authoritative and independent information on:

  1. The emerging technologies creating new ways for banks, merchants, brands, carriers and platform providers to serve their customers.
  2. Innovative products, services and use cases that shine a light on how these technologies can be used to transform the customer experience, save costs and generate new revenue streams.
  3. The latest market trends, including moves by the leading players in the field around the world, consumer surveys, forecasts and adoption data.

We focus on innovation and usually we don’t write about new products, personnel moves, or company news unless the story breaks new ground or is otherwise interesting to our readers. Our advertising sales team can help you put your product news in front of our readers.

NFC World editor Sarah Clark
EDITOR: Sarah Clark

NFC World is published by SJB Research and is produced by a team of journalists and researchers led by editor Sarah Clark.

NFC World’s news reporting is provided as a free resource, financed through a range of sponsorship and advertising services that enable industry suppliers to connect with new customers and promote their products and services to our more than 100,000 unique monthly visitors.

Editorial policy

Our goal is to help busy executives understand the complex issues surrounding emerging technologies so they can gain a clear understanding of how the latest innovations can benefit their business.

NFC World coverage is built on solid market knowledge, familiarity with technology and regular dialogue with key players. We never just publish a press release and we never publish an article we don’t understand. Instead, whenever there is an important development, we talk to those involved so we have a clear understanding of the issues — and so do our readers.

• To submit news items to our editorial team or find out how your business can benefit from partnering with NFC World, please contact us — we’ll be happy to help.