Lipton taps in to NFC ads

Lipton Ice Tea's NFC ad
TEA ON TAP: Touch an ad to 'like' Lipton Ice Tea

Lipton Ice Tea has begun testing NFC at Sydney University, with ads featuring tags that students tap with their NFC-enabled phones to ‘like’ the Lipton Ice Tea Facebook page.

NFC marketing specialist Tapit supplied the technology. “We want to be at the forefront of new technology for Lipton and are looking forward to seeing how this test goes,” says the company.