Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes.
“Topps is always looking for ways to innovate and to enhance the collector’s experience,” says Marc Stephens, Topps’ marketing manager. “Working with Scanbuy on this promotion at FanFest is a great way for us to test a new way to do so.”
Topps is using Scanbuy’s ScanLife platform to deliver the promotion. “This is a great opportunity to show how effective an event marketing campaign can be when using mobile engagement technologies like NFC and QR codes,” says Mike Wehrs, CEO and president of Scanbuy.