Jamba drives foot traffic with Isis

“Our offer program was successful in driving incremental foot traffic, increasing the frequency of consumer store visits and introducing Jamba Juice to first-time customers,” says James White, CEO of Jamba Juice, as Isis prepares to introduce NFC payments across the US later this year. “We are now making plans to expand nationally with Isis so that all our franchisees can enjoy the benefits we have seen in our pilot markets.”