Tuesday 25 April 2017 | RSS


    Picture Works promotes movies via NFC

    An NFC smart poster used to promote The Lone Ranger

    Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags.

    “We currently have two live campaigns running in parts of our indoor network which consist of NFC touch points on film posters,” The Picture Works’ Mark McGrath told NFC World. “These touchpoints bring the user’s device to the official YouTube film trailer.”

    A video produced by The Picture Works shows the campaign in action:

    • frank viljoen

      Very effective use case for NFC. Now for the next stage, enable your digital media with a dynamic NFC tag. Contact for more detail.

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