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    News in brief

    GameStop deploys BLE in stores

    News in brief

    Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.

    Filed by Email Rian Boden Published • Last updated 23 August 2014, 12:16

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